Better-For-You Snacks on the Rise as the Rest of the Category Levels Off

Convenience Store News is reporting that despite all the news stories about growth in the snacks category, it appears things are finally starting to slow down. Based on IRI data, midyear sales dropped in subcategories such as popcorn, snack bars, and pretzels. Kristen Hamby of Mclane had this to say about the recent sales data in snacking.

There are a couple of segments within salty that are flatlining, such as nuts, which is surprising due to the healthy halo that surrounds them, telling us that these consumers may have transferred over to a different segment looking for other means of attributes such as protein. – Kristen Hamby

However, industry trend spotters are not discouraged and believe healthy innovations launching this year will push new growth.

The Healthy Snacking Category is Still Very Much Alive and Well

Susan Viamari, VP of Thought Leadership at IRI, believes snacking is still a huge opportunity for brands. She sees the better-for-you options as the biggest opportunity for C-Stores. New products with functional benefits like vitamins, proteins, and other valuable nutrition are catching consumers’ attention. As you can see below, snack products like jerky and sweet snacks saw the biggest growth over the past 24 weeks ending June 11, 2017.



How will companies rebound? Will better-for-you snacks take over the aisle? We look forward to looking at the year-end numbers and seeing how healthy snacks benefit from consumer trends.

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