PowerBar Brand Adds Plant-Based Snack Bars

PowerBar, a snack bar company, based in California decided to meet the demands of vegans, vegetarians, and anyone who is into clean eating by producing their line of plant-based snack bars as part of their Clean Start campaign. This campaign involves the use of cleaner ingredients and labeling to create transparent, nutritious, and better-tasting products.

According to Doug Cornille, Vice President of Marketing, the plant-based snacks are made from plant proteins and are designed primarily for sports players. Research and marketing have developed the snack bars for athletes who have health restrictions, but these snack bars are perfect for people from all walks of life. The company also produced this line of plant-based snacks to diversify their portfolio and have a wider reach in the market.

PowerBar’s Plant-Based Protein Sources

Most people who are not aware of the plant-based movement are confused about plant-based protein sources. Protein, contrary to what most people think, is not restrictively sourced from animal products. They can be obtained from nuts, seeds, grains, and even green leafy vegetables. The company can make snack bars from peanuts, almonds, and cashew nuts.

The snack bars also contain ample amount of fiber to aid in proper digestion. The company also made sure that the snack bar is ideal for people with other food restrictions. In fact, it is gluten, soy, and dairy free. This makes it a perfect snack bar for individuals who suffer from celiac disease.

The Future of Plant-Based Snack Bars

As part of the Clean Start campaign, the company makes sure that all ingredients used are organic and GMO-free.  They also use natural sweeteners to make the snack bars more appealing without using sugar. Healthy nut fats and butter are also used not only to enhance the flavor profile of the product but also to boost its nutritional value.

While food scientists have only tapped a few ingredients to make the protein snack bars, it is expected in the future that they will also try other ingredients like vegetables, fruits, root crops, and even leafy greens to make better versions of the popular snack bars. The future of this particular niche is to produce snack bars that are not only delicious and nutritious but also less calorie dense and more fiber content.

The future of plant-based snack bars is auspicious. Market studies have shown that the plant-based niche of the snack industry is still new and since many people are adopting the vegan and vegetarian lifestyle, brands can expect an increase in the demand for healthy and high-performing snacks bars in the future.

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