The consumption of coffee in the US for 2015 was 132.3 million pounds. That amount placed the US as one of the top eight countries regarding coffee-drinking. The coffee industry in the United States is stable albeit some weak sales in the past.
One Cup a Day
In a recent survey conducted by the National Coffee Association (NCA) the USA, there is an increasing number of Americans who reach for at least one cup of coffee each day. Chief Executive of CNA, Bill Murray, noted that there is a steady growth for gourmet coffee varieties and this trend has pushed more coffee places to open to cater to the needs of people.
More than 3,000 people participated in the survey. The study revealed that 62% of the respondents noted that they drunk coffee the day before they took the questionnaire. This was interpreted as their daily consumption. The study also pointed out that 37% of the respondents between the age of 13 and 18 years old drank at least one cup a day while 64% of respondents between the age 40 and 59 did.
Gourmet Coffee Varieties Leading Growth
There is also an increasing trend of drinking gourmet coffee varieties. In fact, 24% of the participants noted that they prefer to drink espresso-based coffee more than ever. While the survey pointed out that there is an increasing number of Americans who drink coffee every day, the frequency of coffee drinking has reduced as more and more prefer only to consume a single cup daily and nothing more.
The trend of drinking a single cup of coffee has alarmed those in the coffee industry as this can affect their total sales. In fact, an average American coffee drinker now drinks 1 cup daily compared to three cups of coffee a few years back. One of the biggest culprits of this trend is the popularity of single-cup brewers like Keurig. In fact, there is a rising number of respondents (about 33%) who own their very own single-cup brewers.
The shift towards single-serve coffee means that people are brewing only what they want to drink for the day. Before, people would brew a pot of coffee using their traditional coffee maker. With the popularity of single-cup brewers, they brew only one cup. This trend has affected the coffee industry. For instance, Reuters reported that in February of this year (2017), many American consumers are purchasing less coffee. But the same report also noted that there was an increase in the sales of single-serve brewers.
Coffee Sales Still Healthy
Although the consumption of coffee has reduced regarding volume, the sales of coffee have remained high. Americans spent $11.9 billion on coffee in 2014, and this increased to $13.6 billion last year. The main reason for this is that roasters often charge a lot of money for single-serve coffee makers.
There is an irony when it comes to drinking coffee as the number of drinkers has increased while the frequency has declined. Although this may be the case, the sales of coffee beans are a good indication that the coffee industry is still strong in the United States.
Inspired by www.reuters.com