Summer 2018: Kroger’s Top Food Trends

Here are the top Kroger food trends of summer 2018 to watch out for and enjoy.

1 – Snacking that’s Better for You

With a busy summer, consider raising your standards for on-the-go snacking especially when out and about during road trips, soirees, and picnics. You can take your pick from hydrating with the new sparkling coconut water, fun twists on seltzers, and healthy snack bars. You can choose from Kroger’s Simple Truth Date Bars, Simple Truth Seltzer waters, or Simple Truth Sparkling Coconut Water.

2 – Alcohol Flavored Foods

Summer brings together families and friends to enjoy the sunshine outside and partake in good food. And what better way to imbibe on alcohol without the side effects of being tipsy? Enjoy alcohol-infused food and flavors, of course! Enjoy booze-infused eats, bourbon-infused cola, and even wine-infused steak sauce. Check out Brown Butter Bourbon Truffle Ice Cream to beat the heat or Private Selection Wine Infused Steak Sauces to add oomph to your BBQ parties!

3 – International Flavor

Gustatory delights are just around the corner with new and exciting flavors all over the world. Delight your senses and palate from African Peri Peri to Korean inspired sauces. Try Kroger’s General Tso’s Chicken Potato Chips, Private Selection Wing Sauces, and Private Selection 24-Hr Marinated Jerky to name a few.

4 – Comfort Food

Get nostalgic and remember your childhood days with traditional dishes reinvented to wow your palate. Now that you are a grown-up, you also want to try grown-up renditions of old-school soda pop flavors, pimento cheeses, and even mac & cheese. Interested? Try out Kroger Real Sugar Sodas, Private Selection Mac & Cheese sauces and Kroger Deluxe Ice Cream.

5 – Cocktails and Meals—No Waste

What does that even mean? Well, America is widely known to be wasteful, and to minimize food waste, this is the solution to the dilemma. Did you know that 40% of the food produced each year in this country goes to waste? And did you also know that 1 out of 8 American is hungry? To combat this, consumers are getting more creative when it comes to repurposing ingredients, storing food to extend freshness, buying only what you need, meal planning, and even getting inventive with leftovers.

6 – Flexitarian Lifestyle

Flexitarian is a person who is primarily a vegetarian but sometimes eats fish or meat. It was noted that flexitarian practices are in the trend where people tend to eat vegetables as a significant part of their diet. However, they also enjoy poultry, fish, meat, and dairy on occasions. However, with the innovation in the food industry, there’s so many to choose from the meat-free and dairy-free alternatives that ooze with flavorful enjoyment with each bite. With these options, buyers can have a better-for-me and flexible decisions due to the options available. Kroger choices can be Simple Truth Meatless Crispy Tenders, Simple Truth Meatless Stuffed Cutlets, and Simple Truth Meatless Patties and Crumbles to name a few.

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Flexitarian Diet Could Decrease Chance of Obesity by 50%

Obesity is one of the most pressing health problems affecting many countries. With the wrong food choices and lack of activity, it has become a worldwide epidemic that is associated with different diseases like strokes, cardiovascular diseases, cancer, and type 2 diabetes. While many types of diets claim to be useful in letting people shed off their unwanted pounds, none are as efficient as a pro-vegetarian diet.

A study conducted in Spain noted that a flexitarian diet could help reduce the risk of obesity by as much as 50%. A flexitarian diet is pro-vegetarian, but it encourages people to consume fish and meat occasionally and favors the consumption of more fruits, vegetables, and grains. The flexitarian diet is similar to the Mediterranean diet that encourages dieters to consume more grains, nuts, seeds, fruits, and vegetables instead of red meat.

The Flexitarian Study

The study involves 16,000 individuals who were tracked for ten years on their diet preferences. The survey asked the participants to complete food questionnaires where they were scored on how flexitarian their diets were. Based on the studies, participants get more points for eating plant-based foods than meats. The points were deducted for the animal products consumed.

Based on the study, 20% of the respondents consumed more animal products while the others are leaning towards the vegetarian diet. Researchers found that those who consume mostly plant-based foods were 43% less likely to develop obesity.

How Much Is Too Much?

While consuming a few animal products is good for maintaining a healthy weight, the question is how much meat is too much? The study revealed that those who consumed 200 grams of red meat a day have higher chances of becoming obese. Consumption of fish was also noted, but it had little impact on the obesity rates.


According to one of the authors of the study, Professor Maira Bes-Rastrollo, the study recommended people to consume less red meat and opt for increasing the consumption of plant-based foods. The dangers of too much meat consumption are that it has been associated with higher intake of fat, calories, and less consumption of fiber from vegetables. This increases the risk of developing chronic lifestyle diseases.

Limitations of The Study

The study may encourage people to switch to a more pro-vegetarian diet, but the study has its weaknesses and limitations as it is conducted as an observational study. Researchers could have recruited people to eat a vegetarian diet to compare it with the other group – the one who ate mostly meat. To get the most benefits out of the flexitarian diets, nutritionists and health experts recommend cooking your own food instead of eating out to keep track of the ingredients used.

Although this may be the case, choosing to follow the flexitarian diet can bring a lot of benefits to the body. In fact, it is considered by many health experts as one of the most balanced diets anyone who wishes to stay healthy should follow.

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Flexitarians: A Food Manufacturer’s New Best Friend

American consumers are now opting to eat less meat in favor for plant-based protein sources like nuts, beans, and jackfruit.  Dubbed as “flexitarians” or the flexitarian diet, this has sparked a new trend in the market for products that feature meaty texture and flavors minus the meat. Around 38% of Americans claim that they have at least one meatless day in a week. So why are they gaining traction? While vegans and vegetarians are becoming increasingly popular, there are more flexitarians and they have a high demand for plant-based protein snacks and meals.

The Rise of the Flexitarians                                                       

There is an increasing number of people whose diets lean towards plant-based foods. In the United States alone, more than 120 million people claim that they follow the flexitarian diet.  This is a tremendous market opportunity that is twice as large as the domestic vegan and vegetarian markets. Also called as part-time vegetarians, flexitarians have influenced many food manufacturing companies to develop new products that will appeal not only for the flexitarians but also to vegetarians and vegans.

The Effect of the Flexitarian Diet

The rise of consumers who follow the flexitarian diet has also increased the demand for food manufacturers to create alternative plant-based proteins. According to Lu Ann Williams from Innova, these alternative products are becoming more sophisticated over time. Gone are the days when people can only opt for soy and tofu as alternative protein sources. NutriFusion in particularl offers a variety of plant-based protein options for food manufacturers including potato, pea, cranberry, and hemp.

made good products grandfusion vegetables vitaminsAside from creating alternative protein sources, many food manufacturers are also joining the bandwagon of free-from foods. Free-from foods are those that do not contain a particular detrimental ingredient. These include gluten-free, dairy-free and allergen-free foods. Many food manufacturers produce these specialty food products for flexitarian consumers who suffer from certain conditions that can be triggered by the presence of “detrimental” foods.

The rise of the flexitarian diet has led many food manufacturing companies to launch new products. The number of launches that feature vegetarian claims has increased by more than 60% from 2011 to 2015. Products with vegan claims also rose to 4.3% from 2.8% from 2012 to 2014.

Consumer Food Market Trends Colliding 

beyond meat nutrifusion natural vitamins fruit vegetablesIt seems the rise of the flexitarian is due to the collision of the health, nutrition, and wellness trends in the market. The “clean label” and “simple ingredients” trends fall in line with the demand from flexitarians. Many flexitarian consumers are now opting for products that are made from natural ingredients using natural processing methods.

For instance, the use of natural processing methods such as the cold-pressing of juices has also increased by 64% between 2011 and 2015. The same growth has been observed in products like chilled soups. Using natural processing methods has led many food companies to invest in new machinery and equipment to meet the demands of the consumers.

Plant-based protein and ingredients are booming, and it doesn’t look like they are slowing down anytime soon. Food companies should launch more new products that appeal to this 120 million consumer market over the next five years.

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