NutriFusion Rolls Out New Innovations at IFT 2018

NutriFusion will be attending this year’s IFT 2018 show in Chicago, Illinois at McCormick Place during July 15 – July 18, 2018. The team at NutriFusion has been hard at work since last year’s show in Las Vegas to unleash new product and company innovations to better meet the needs of customers in the packaged food and beverage industry.

new standard blends nutrifusion innovations IFT 2018Updated Standard GrandFusion Blends

NutriFusion had to make update the ingredients (fruits and vegetables) in the standard GrandFusion blends to keep prices the same and still deliver the same quality product that customers expect. New ingredients include avocado, banana, cantaloupe, maitake mushroom, and more!

New Nutrition Facts Label Compliant Blends

NutriFusion has now officially launched the 2016 FSMA compliant blends to conform with new vitamin and mineral standards established with the new FDA nutrition facts label.

Complete Carbon 14 Testing

NutriFusion listened and answered customer demands for carbon 14 testing. The company completed the testing on all products, demonstrating the natural aspects of GrandFusion blends.

SQF certified innovation manufacturing food ingredients fruit vegetable powders vitamins minerals

New Manufacturing Facility

Another huge advancement for the company was the opening of a new state of the art manufacturing facility with SQF/FSI certification in the United States.

Plant-Based Minerals

NutriFusion’s R&D made a major breakthrough in 2018 with the development and stabilization of plant-based minerals. NutriFusion now offers the plant-based minerals in the NF-2371 blend and other custom blends.

EU standards nutrients standards vitamins mineralsNew Products to Meet EU Standards to Launch in 2019

As NutriFusion has grown into a global provider of nutrient dense, fruit & vegetable powders, the company has to conform with nutritional standards around the world. The company will launch a suite of products to conform with EU Standard in 2019.


Innovative Food Brands Sneak Veggies on to Your Plate

Clean eating is taking over as more people connect their health to the food they eat. Many consumers are moving away from eating artificial ingredients for better and healthier options. Food companies are taking advantage by adding fruits and veggies to a variety of convenient foods that consumers eat.

The Clean Eating Shift

sneaky veggies innovative foodThis shift towards clean eating has not gone undetected by food manufacturers. As a result, many manufacturers have developed new products with one goal in mind and that is to create delicious products charged with clean ingredients.

In a study conducted by the Produce for Better Health Foundation in 2015, researchers noted that the per capita consumption of vegetable decreased to 7% in the years 2009 to 2014. This was attributed to people consuming fewer side dishes during their meals.

The US Department of Agriculture recommends eating at least five cups of fruits and vegetables every day, but Americans only average two cups daily. This dietary problem was acknowledged and seen as an incredible opportunity for food manufacturers to create food products that use fruits and vegetables creatively to fill the nutritional void in most Americans.

Innovative Hidden Veggies

Companies such as Archer Daniels Midland, Green Giant and B&G Foods are now rolling out new products that sneak fruits and vegetables in them. For instance, the Green Giant brand introduced a new line of frozen veggie products like mashed cauliflower, veggie tots, and roasted vegetables.

innovative hidden veggies good health

Vice president and general manager of Green Giant, Jordan Greenberg, noted that many consumers are looking for products that are not only convenient but also healthy. Many companies are seeking alternatives to starches as well as looking for ways on how to introduce vegetables to children in the most appealing ways.

While this trend is very popular today, many marketing analysts of food companies believe that the trend will not die down anytime soon. In the food prediction trend called The Pinterest 100, the website noted that people will still continue to follow the trend of cutting their calorie intake by swapping vegetables for their carbohydrate and meat comfort foods.

Aside from prepared foods and meals, food manufacturers have also created drinks that are based on fruits and vegetables. Unique combinations of fruit drinks like ginger-pumpkin-orange or cucumber-kiwi-spinach have already found their way onto store shelves.

With the increasing obesity rate in the United States, many Americans are trying to eat clean and better. The problem is that most consumers are not willing to give up their comfort foods, so they don’t bother doing clean eating at all. As a result, a large population of Americans remains overweight. To answer the need of consumers for satisfying yet clean and healthy foods, many food businesses have found a new niche and have innovative products that incorporate fruits, vegetables, and other natural ingredients to provide real nutrition and not just empty calories to consumers. This results in a win-win situation for both consumers and food manufacturers.

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General Mills Looking to Improve Yogurt Products in 2017

General Mills has created a giant with its yogurt business by generating $2.8 billion in annual sales. But the company has seen a significant drop off across brands in the past two years, and they believe it’s time to innovate their portfolio to become more competitive in the evolving category.

Yogurt is an Essential Food for Most

Yogurt and other yogurt-based products have experienced steady growth in sales for the past two decades.  NDP Group Inc. analyst, Darren Seifer, noted that yogurt experienced a steady increase over the years because it is considered by many consumers as a healthy and convenient food. Innovation in flavoring has caught the attention of many consumers. Today, yogurt companies are designing their products to have less sugar and more protein since so many people are dropping sugar and other artificial ingredients.

However, there are many challenges involved in the yogurt industry. General Mills will probably experience challenges with creating yogurt-type products for the emerging vegan markets.Moreover, there is also an increasing demand for non-GMO yogurt.

What’s surprising about yogurt is the lack of nutrients. Many people eat yogurt as their primary source of calories for breakfast, yet they are getting no vitamins unless they eat fruit. General Mills and other yogurt brands have any opportunity to add natural vitamins from fruit and/or vegetables to supply essential nutrition to consumers’ favorite breakfast option.

General Mills Makes Bold Move

In its investor presentation, General Mills, President, and COO, Jeff Harmening mentioned that the yogurt portfolio of the company is not aligned with the latest trends. Currently, the company has too many light and regular yogurts. More competitors are offering a wider product range which includes Greek yogurt, organic yogurt, and yogurt drinks. The yogurt industry is worth $84 billion globally, and the company is only capturing less than 1% of the global market share.

Yogurt products are paramount to General Mills as it makes up 16% of the total business.  The company is planning to renovate 60% of its yogurt business in the following year. This means that the corporation will be able to offer new yogurt products as well as flavors. They will also be carrying organic brands such as Annie’s due to the increasing demand for organic yogurt all over the world. This dynamic change is supposed to catch up with the change in the behavior of yogurt consumers.  General Mills expects that they will be able to increase their revenues in 2017.

But aside from reinventing its yogurt portfolio, the company is also venturing to other business strategies which include buying well-known yogurt manufacturer Yoplait SAS and Carolina. The company is experiencing stiff competition with other yogurt manufacturers that have already caught up with consumer trends.  While this bold move is very promising for General Mills, the challenge here is how the company will the company restructure its yogurt business to deal with the change in consumer behavior five years from now.

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