Fruit Powder Industry Expected to Grow to $23.96 Billion by 2025

Fruits contain concentrated amounts of plant-based vitamins and minerals. They also contain high amounts of fiber and antioxidants. Consumption of fruits is beneficial to the body but not everyone loves eating them. People also have to consume a lot of fruits to get the health benefits that your body needs. This is where fruit powders come in. The fruit powder industry is expected to grow to $23.96 billion by 2015 according to Hexa Research. Fruit powders have a positive outlook specifically in the nutraceutical industry as many consumers are looking for ways to supplement their nutrition using natural food products.

Rising Awareness to Healthy Food Ingredients

There is a rising awareness for consuming healthy food ingredients. Fruit powders contain important micronutrients such as vitamins and minerals. They also contain high amounts of amino acids. Aside from the rising awareness of healthy food ingredients, fast-paced lifestyles have also inclined people to opt for convenience without sacrificing the nutritional content of their food. This grab-n-go mentality is fueling the demand for fruit powder worldwide.

fruits vegetables fruit powder vitamins minerals plant-based ingredientsPreventive Healthcare Is Another Driving Force

Another driving force of the nutraceuticals industry is healthcare. Organizations are developing measures for preventing cancer and other chronic diseases. Fruit powders contain high amounts of antioxidants that have been proven to help reduce the risk of cancer progression. It is no wonder why those in the healthcare industry are also using fruit powders to develop products for preventive health care.

Studies show that the intake of more fruits and vegetables can help prevent gastrointestinal tract cancer. According to the World Health Organization (WHO), low intake of fruits can increase the risk of stomach cancer by 30%. In fact, inadequate intake of fruits and vegetables resulted in 5.2 million deaths around the world in 2013 alone.

Large Companies Are Following Suit

The increasing demand of fruit powders from the nutraceutical industry is propelling this particular sector. This is expected to drive even large companies to use fruit powders or extracts to improve their product line. For instance, companies such as Unilever are improving their image by developing product lines such as the Replenish Shampoo and Trireme Botanique Nourish – both containing coconut extracts. Fruit powders are not only popular in the food industry but also in the cosmetic industry.

Other large CPG companies are looking at fruit powders to add back the vitamins and minerals typically lost in processing. NutriFusion fruit powders and vegetable powders are some of the most robust in the industry. With NutriFusion fruit powders, brands can add 50% daily value of 6 different vitamins from fruits with only 225mg of powder. Check out the NutriFusion R&D kit to learn more.

Global Implication for Fruit Powder

Consumers are becoming more aware of their health and this is evident in their preference for simple food ingredients such as fruit powders. This trend is not only popular in the United States but also in other countries. In Europe alone,  the reported revenue for the fruit powder industry exceeded $3 billion in 2017. Fruit powder demand has formed micro-industries such as the probiotics and superfoods. Aside from the European market, the fruit powder industry is also expected to grow in the Asia-Pacific region with an expected track of 8.4% annually particularly in countries like China, Vietnam, Thailand, and India. Hex research believes supportive government policies can boost the production and growth of this industry over the long term.

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Vegetable Powders: A Game Changer in The Healthy Food Movement

The whole food movement has increased people’s consumption of fruits and vegetables. This trend has also led food producers to offer fruit and vegetable powders that are used to flavor and enhance food and beverages. Dehydrated vegetable and fruit powders are more practical than their fresh counterparts for food manufacturing. They have a longer shelf life and some powders like NutriFusion are packed with essential vitamins and minerals.
While powders are high in demand, the problem is that most of them exist with bland flavors and washed out colors. This is caused by poor extraction, processing, and storage. The developing food powder industry uses different drying techniques to produce vibrant fruit and vegetable powders.

vegetable powder fruit powderSensient Natural Ingredients, a company in Turlock in California, manufactures fruit and vegetable powders. They use methods like air, vacuum, and freeze drying. The drying technique employed depends on the types of ingredients used. For instance, air drying is utilized to dry herbs while vacuum drying is used to retain more nutrients from the dried food.

Challenges in Making Whole Food Powders

Drying fruits and vegetables is not a walk in the park. Several types of fresh fruit and vegetables can be powdered, and manufacturers face a few obstacles. For instance, high sugary foods are difficult to process because they stick to everything. Moreover, the sugar found in sweet fruits can be difficult to deal with in high-temperature drying because they burn even from the start. Drying leafy greens and herbs are also very delicate to handle and are more at risk to spoilage or decay.

The problems encountered during the drying process drive manufacturers to optimize their harvest timing by processing the materials within a short yet specified time frame to prevent spoilage and decay. They also use technology like infrared light to kill pathogens and preserve colors, nutrients, and texture.

The Future of Fruit and Vegetable Powders

fruit powders vegetable powders greens powders vitamins mineralsOver the next ten years, we will see a lot of fruits and vegetables turned into powder for nutrition, flavor, and texture in our packaged foods. One of the reasons why this trend will continue to flourish is because of the convenience. Whole food powders like NutriFusion tend to last for a long time without losing their nutritional value. They can be used in augmenting the nutrient content of the food that you are cooking or can be utilized as emergency food.

Astronauts will not be the only ones to benefit from powdered fruits and vegetables. The industry is already buzzing with wild dried fruits and vegetables like powdered coconut water, watermelon juice powder, tart cherry, and shiitake mushroom powder. NutriFusion separates itself from the pack by delivering blends of fresh fruit and veggies for optimal nutrition content. In many of our blends, you will find apple, blueberry, cherry, cranberry, shiitake mushroom, broccoli, tomato, carrot, orange, spinach, beet, and strawberry. The combination of those fruits and vegetables can deliver up to 12 different plant-based vitamins for food and beverage brands.

Food manufacturers also see an increasing trend in superfoods being turned to powder. Ingredients like acai berry, Camu Camu, cranberry, goji berry, and acerola will be mainstream in the future. The challenge here for food scientists is how to maintain a high ORAC value (an indicator of antioxidant capacity) despite the drying process.


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