Evolving Views of Healthy Eating Strain CPG Sales

The consumer packaged goods industry sky-rocketed after World War II when people suddenly realized that it takes a fraction of a time to prepare meals with processed foods than with whole foods. Consumer packaged goods (CPG) are sold quickly because they are convenient and useful for a variety of household jobs. Fast-forward today, the popularity of consumer packaged goods is starting to dwindle as more consumers are becoming conscious about their health and the environment.

Corporations Are Suffering In Sales Decline

In fact, the sales of consumer packaged goods have started to decline as observed during the first quarter of 2017. But this isn’t news and brands knew that consumers shifted to using healthy and environmentally-friendly products. Giant CPG manufacturers have reported a decline in their sales. Companies like PepsiCo, Procter & Gamble, and Nestle have all reported lower CPG sales but are still expecting things to pick up soon.

In a survey conducted by Nielsen, the purchase of consumer packaged goods in the United States has dropped by 2.5% in unit sales in the first quarter. Most of the companies blame the dip in sales to the changing mindset of their customers.

Reason For The Sales Decline

Customers these days demand fresh and healthy foods, which most CPG companies are not experts in manufacturing. The changing mindset of consumers forced major food manufacturers to reformulate their products to contain less salt, preservatives, and sugar. Aside from reformulating their products, they also rebranded their image by offering more health-focused products.

While such initiatives will help big manufacturers pick up their sales, analysts notice that more major brands still find it difficult to gain back traction as smaller startups are emerging and filling the needs of consumers. Startups are in better position to adapt to the changing requirements of the customers. According to Nielsen, startups are growing at a steady rate of 2.4% annually. This is probably the reason why many big brands are also looking into investing in smaller companies.

Startups Taking The Lead

So why is it difficult for major manufacturers to rebrand their image? These big companies have always been known for their products, and that is their legacy. Changing the reformulation of their products may lead to the alienation of their core customers who might not like the new taste and appearance of the new product.

For instance, Coca-Cola experienced a rebranding disaster during the 1980s when it revamped its formula and offered Diet Coke, but they were still able to pick up their sales and move forward soon after. Still, consumers have a mindset that if the product from a smaller startup has similar nutrition profile than its counterpart produced by giant companies, then they will opt for new things. Most consumers believe that startup companies can offer new things better than well-known CPG brands.

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6 Nutrition Mistakes Even Healthy People Make

Our bodies benefit from eating healthy food. That’s why making the right food choices is crucial for the overall function of the body. But did you know that many people are not aware that they are eating the wrong kinds of foods to stay healthy? Even healthy people make nutrition mistakes. So if you are trying to be healthy by eating healthy, then below are six common nutrition mistakes even healthy people make.

Mistake #1: Using Whole Flaxseed

Flaxseed is an excellent source of Omega-3 fatty acid, fiber, and antioxidants. Most healthy people consume whole flaxseed instead of ground ones. This is a nutrition mistake because whole flaxseed cannot be adequately digested by the stomach so consuming it means that you are missing out on the incredible benefits found inside the seed. So instead of eating whole flaxseed, use ground up flax flours.

Mistake #2: Drinking “Healthy” Smoothies

Drinking smoothies are healthy for the body, but many health buffs believe that it is a low-calorie drink. What they don’t know is that smoothies are calorie bombs especially if you use superfood ingredients that are dense in calories. To decrease calories in your smoothies, use more vegetables than fruits or serve smaller portions.

Mistake #3: Taking Supplements With Coffee

Caffeine from coffee reduces the ability of the body to absorb essential vitamins and minerals like iron, vitamin B, D, and A. But coffee is not the only drink that you need to wary of as tea and cola also contain caffeine. You need to take in your supplements an hour before you drink your morning coffee.

Mistake #4: Using Canned Beans all the Time

While canned beans are readily available, they contain a lot of sodium. In fact, canned beans contain two-thirds of the sodium that is needed daily by the body. So when you are out shopping for beans, look for cans that are labeled low-sodium and no-salt-added. You also need to rinse your beans to remove 40% of the sodium.

Mistake #5: Cutting out on Fruit to Cut Back on Sugar

Fruits are sweet, but they are not the primary source of sugar. In a standard American diet, sweetened beverages are the largest source of sugar. In fact, you can benefit from eating more fruits as they contain not only vitamins and minerals but also the fiber that can help cleanse your colon. So if you have to cut back on sugar, make sure that you look at your current diet and see the hidden source of added sugars that you are consuming.

Mistake #6: Believing That Low-Fat and Sugar-Free Labels are Good

Many people believe that foods with labels “low-fat” and “sugar-free” are good for the body. What they do not know is that they contain more preservatives and other refined ingredients to make them low-fat or sugar-free.  Instead, eat foods that are close to their natural state as possible.

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Focus on Healthy Foods for Heart Health

Do you know that your eating habits affect your heart health? Studies suggest that the diet of older adults can influence the development of heart attacks, strokes, and many other diseases. Lead researcher from the Auckland City Hospital in New Zealand, Dr. Ralph Stewart, noted that eating healthy foods can provide protective benefits to the body. But this does not mean avoiding unhealthy foods altogether. The study suggests that while eating healthy foods can give more health benefits, consumption of unhealthy foods in moderation do not seem to cause any harm to the body.


Balance Healthy and Unhealthy Foods

heart health eating healthy foodsMost people grew up hearing the traditional dietary advice of avoiding unhealthy foods altogether. Recently, researchers have found out that what is more important to the human body is eating healthier foods more, than avoiding unhealthy food. In fact, with our current lifestyles, most of us do not eat a lot of healthy foods. Eating too much unhealthy as compared to healthy foods can tip off the balance in our diet, resulting in negative health repercussions.

To conduct the study, the researchers asked more than 15,000 participants from 39 countries to complete a questionnaire. All participants had symptoms of heart diseases and had the average age of 67-years-old. Participants were asked the kinds of foods that they ate and how many times they have consumed the food items within a week.

In this regard, those who followed the Mediterranean diet (those who consume the most amounts of healthy foods) should have shown better health. Unfortunately, 7%  more of those who adhered to this diet suffered a stroke or heart attack compared to those who did not strictly follow the Mediterranean diet.

This does not mean, however, that people should just eat unhealthy food without restriction. Eating a balanced amount of healthy and unhealthy food is important. Researchers also suggest that eating unhealthy foods on some occasions, as a treat, is appropriate to retain good health.


Divided Consensus Amongst Experts

heart health healthy foods research studyWhile the researchers from the Auckland City Hospital believe that the body can still be healthy by eating both healthy and unhealthy foods, many nutritionists disagree. Many experts believe that eating healthy foods is the only link to better health.

For example, the Mediterranean diet is all about eating yogurt, hummus, olive oil, garlic, fish, nuts, fruits, salads and other natural foods. In contrast with a Western diet that is characterized by eating big portions of food and a high intake of red meat, processed carbohydrates, and deep fried foods, people who follow the Mediterranean diet, have a lower risk of getting an autoimmune disease, heart disease, obesity, cancer, mental disorder, and diabetes.

Eating unhealthy and healthy foods together will discredit the positive effects of the latter. Many researchers noted that to get the full health benefits, eating a healthy diet is the only way to go. Unhealthy foods may be eaten but only on rare occasions. Unfortunately, nothing in any research shows the serving sizes of unhealthy and healthy foods that should be consumed by an average individual. The findings are still skewed with the lack of diet data.

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Healthy Foods Could Lead to Overeating

Our weight loss goals are often accompanied by a structured, well-balanced diet of healthy foods. We now know that healthier food, not “less” food, is the key to losing weight and maintaining an active life. However, the healthy eaters are now facing a new contradiction in their diet plan.

Dietitians often hear their patients say that they eat healthily, yet they still tend to gain weight. This common problem has its basis in the belief that if something is healthy, you can have more of it. When it comes to junk food, we try to avoid them or eat smaller portions. Healthy foods, on the other hand, are seen for all their benefits. Instead, we side-track the prescribed quantity of consumption, and this is where our diet plan goes wrong.

The Irony: Healthy Foods Leading to Overeating 

A study conducted by the University of Texas-Austin revealed in full the “healthy equals less filling” theory. Junk food is loaded with carbs, oil, and artificial (appealing) flavoring. Eating foods like a hotdog or a burger will instantly leave you feeling full for quite some time. On the other hand, healthy foods are higher in nutrients, not carbs and are considered for the most part a lot less filling than junk food. The result is that we end up overeating healthy food and gaining weight in spite of avoiding junk food.

The research includes three experiments on different groups of Americans. 50 undergraduate students were asked to state whether they found healthy food less filling. Then, a group of 40 graduates had to report their hunger levels after consuming a cookie from a pack with nutritional value and a cookie that was represented as unhealthy. The last experiment involved assessing the food choices of 72 undergraduate students who watched a short film to test how the portrayal of food affects an individual’s inclination to have more or less of it.

What’s more? Participants who weren’t aware of the “you tend to eat more of healthy food” theory also concluded that the healthy cookie wasn’t filling. The study reveals how food labels can be responsible for how we approach certain foods.

Tackling the Obesity Epidemic

healthy foods or junk food childhood obesity

Obesity was already an important issue before health foods were added as a possible cause. As a solution, consumers must look for food that is nutritious and filling instead of just looking for items with low-fat and caloric content. Knowing your nutrition and protein sources is the key to creating a diet plan and schedule that keeps you feeling energetic and full through the day.

Our focus should be on eating lots of fresh fruits and vegetables. When we do eat packaged food products whether they are healthy or not, we should eat those with moderation. It’s easy to overeat when we have been told to do so for so many years. How will you limit yourself to healthy foods in the future?

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Food is not Healthy, it’s Nutritious

Will we be able to eat healthy food? According to Harry Balzer, an NPD Group analyst, “Never, because the moment something becomes popular, someone will find a reason why it’s not healthy.” But what is healthy food really about? We attribute healthy to foods such as kale while we think of a Big Mac as something that is not. But the thing is, kale salads are not really healthy but they are nutritious. When prepared well, a kale salad would also taste delicious. Describing it as healthy is simply beyond words. If you were to eat kale only then you would become sick.


 “Healthy is a bankrupt word.Our food isn’t healthy. We are healthy. Our food is nutritious. I’m all about the words. Words are the key to giving people the tools they need to figure out what to eat. Everyone is so confused.” – Roxanne Sukol, preventive medicine specialist at Cleveland Clinic and medical director of the center’s Wellness Enterprise

Words Matter…Food is Nutritious

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Technically the food we eat is not healthy; we will be healthy if we eat nutritious food. And healthy is not the only misleading word widely used in packaged and processed food products. Take the word protein. Protein is definitely good for the body since it’s needed for building strong muscles and other important bodily functions. We have grown fond of protein and now consume it at an extraordinary rate compared to our ancestors. But take eating pork cracklings, which is all protein, gets frowned upon because we believe this food has huge fat content. It is made of pork skin which is made of protein under a layer of fat. When pig skin is fried, fat is rendered and the remaining connective tissue pops. Pork skin may actually be an ideal protein snack to get you throughout the day.

Another word is “refined” which is commonly added to wheat which has been stripped of the bran, the germ, and all the impurities removed as well resulting in a pure starch. Refined wheat is technically devoid of all oils, iron and vitamins that make wheat nutritious. Sukol said, “Flour stripped of the nutrition that makes it valuable to our bodies but reduces shelf life. Food manufacturers, therefore,“enrich” it. Food companies add the iron that was removed from the refining process, but not enough of what we need. Sukol also said that these additions along with the lack of fiber take a toll on our metabolic systems resulting in diabetes and metabolic syndromes.

Food is either nutritious or not and we are healthy or not. It’s a guarantee though that if we eat food that is nutritious, we will be able to improve our health.

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Millennials Leading an $18 Billion Food Revolution


Our post focuses on a recent article from Fortune about a panel discussion, The New Food Revolution, at the Most Powerful Women Summit. The panel included Julie Smolyansky, Denise Morrison, and Tracy Massey.


Trends Facing the Food Industry

Julie Smolyansky, CEO of Lifeway Foods, believes the dramatic change in food is being driven by millennials and their desire for transparency. Our smart phones are enabling smarter choices at the point of purchase because of the unlimited access to information about the food we buy.

Denise Morrison, CEO of Campbell Soup Co., said,”I believe consumers have a right to know what’s in their food, how it’s made, and where it’s grown,” she said. “As a company, we’re working on it, and we have a lot more work to do.” Food companies need to lead the education effort to consumers about their food to gain the trust of millennials.

Tracy Massey, president of Mars Chocolate North America said,“Low-fat was big a few years ago, and that’s gone away now.” “We need to make sure we label our products and be very transparent about what’s in them. You can’t dictate what people eat, but you can make sure they’re very clear on what they’re putting into their bodies.”



What is the Next Big Thing in Food?

The panel strongly agreed that that health is no longer about fat and calories. It’s more about supplementing your diet with simple, nutritious foods. NutriFusion® was created to help many of these large brands develop more nutrition in their existing products. Our ingredients are created from whole, non-GMO, ogranic produce. We use our proprietary technology to stabilize the vitamins and minerals in fruits and vegetables, so that we can supercharge many of the processed foods that we already love. We believe our products are the next big thing in food and we are excited to see more and more brands create nutritious, healthy snacks.

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