Consumers Prefer Nutrients From Food Rather Than Pills

Vitamins and minerals are critical to cell function in our bodies. The body’s ability to efficiently absorb nutrients is the reason why we are now living longer than our ancestors. There are multiple ways to get essential minerals and elements into our body, and while the most traditional method is by eating food, many people prefer to take dietary supplements.

The Rise Of Dietary Supplements

Dietary supplements are pills or powders not approved by the FDA that contain nutrients that people adopt to increase the sufficient quantities of vitamins and minerals that they need. Supplements include not only vitamins and minerals but also amino acids, fiber, protein, and fatty acids.

To date, there are more than 50,000 dietary supplements available in the United States. In fact, 55% of the adult population take one or more nutritional supplements per day; with the majority consuming the popular multivitamins.

The dietary supplement industry is a multibillion-dollar industry, and many people are caught in the hype of taking supplements for health reasons. However, the problem is that people take in supplements with the assumption that they can prevent or treat diseases. Most people forget to eat a healthy and balanced diet because they rely so much on supplements.

Supplements Are Not Magic

It’s crucial to realize that dietary supplements can never take the place of having a well-balanced diet.  As mentioned earlier, popping pills cannot make up for your bad eating habits. Supplements are not magic pills, and you might still not be getting the nutrients you need if you don’t focus your attention on eating real foods.

Supplements are not regulated. Anyone can buy as many supplements as they want to take. Unfortunately, intake of dietary supplements without your doctor’s signal can also cause more harm than good. For instance, researchers from the Iowa Women’s Health Study noted that women aged 55 years old and above have not gained significant benefits in taking calcium supplements. On the other hand, excessive intake of Vitamin E–a well-known antioxidant–can cause a higher risk of heart failure as well as premature death.

Eat Your Nutrients Instead

Because people are becoming aware that taking in supplements have more disadvantages than advantages, many have shifted to eating their nutrients instead. Nutrient-dense foods like vegetables, fruits, and whole grains contain micronutrients that are necessary for the cells to function properly. Moreover, these plant-based foods also contain dietary fiber that has many benefits like improving heart health, maintaining stable blood pressure and blood sugar. Lastly, these foods also contain phytochemicals that are compounds that help protect the body against certain diseases.

If you are looking for a way to still add food based vitamins to your diet because you still see deficiencies, you should try NutriFusion’s whole fruit and vegetable based vitamin blends. With one teaspoon, you will be able to add 50% daily value of 12 different plant-based vitamins including Vitamin A, C, D, E, K, B1, B2, B3, B5, B6, B7, and B9.

While this new trend of eating your nutrients to stay healthy is becoming popular, some nutritionists believe that consumers should not only rely on food as their source of minerals; like the body does not quickly absorb some minerals. In fact, scientists are working to create ways for the body to quickly absorb vitamins and minerals as well as make sure that that the minerals have a longer shelf life.

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Food is not Healthy, it’s Nutritious

Will we be able to eat healthy food? According to Harry Balzer, an NPD Group analyst, “Never, because the moment something becomes popular, someone will find a reason why it’s not healthy.” But what is healthy food really about? We attribute healthy to foods such as kale while we think of a Big Mac as something that is not. But the thing is, kale salads are not really healthy but they are nutritious. When prepared well, a kale salad would also taste delicious. Describing it as healthy is simply beyond words. If you were to eat kale only then you would become sick.


 “Healthy is a bankrupt word.Our food isn’t healthy. We are healthy. Our food is nutritious. I’m all about the words. Words are the key to giving people the tools they need to figure out what to eat. Everyone is so confused.” – Roxanne Sukol, preventive medicine specialist at Cleveland Clinic and medical director of the center’s Wellness Enterprise

Words Matter…Food is Nutritious

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Technically the food we eat is not healthy; we will be healthy if we eat nutritious food. And healthy is not the only misleading word widely used in packaged and processed food products. Take the word protein. Protein is definitely good for the body since it’s needed for building strong muscles and other important bodily functions. We have grown fond of protein and now consume it at an extraordinary rate compared to our ancestors. But take eating pork cracklings, which is all protein, gets frowned upon because we believe this food has huge fat content. It is made of pork skin which is made of protein under a layer of fat. When pig skin is fried, fat is rendered and the remaining connective tissue pops. Pork skin may actually be an ideal protein snack to get you throughout the day.

Another word is “refined” which is commonly added to wheat which has been stripped of the bran, the germ, and all the impurities removed as well resulting in a pure starch. Refined wheat is technically devoid of all oils, iron and vitamins that make wheat nutritious. Sukol said, “Flour stripped of the nutrition that makes it valuable to our bodies but reduces shelf life. Food manufacturers, therefore,“enrich” it. Food companies add the iron that was removed from the refining process, but not enough of what we need. Sukol also said that these additions along with the lack of fiber take a toll on our metabolic systems resulting in diabetes and metabolic syndromes.

Food is either nutritious or not and we are healthy or not. It’s a guarantee though that if we eat food that is nutritious, we will be able to improve our health.

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Nutrients from Fruits & Vegetables are Depleting

Our food is losing its nutrition from vitamins and minerals. Modern intensive farming may have solved many of our malnutrition problems, but it has caused vitamin and mineral content to decrease. Why does this matter? The phytonutrients and micronutrients in fruits and vegetables are essential to a healthy diet.

Nutrients Research From 1950 to 2011

Fortunately for us, biochemists around the world have been keeping tabs on the nutrient concentrations in a variety of fruits and vegetables for the past 50 years. One of those biochemists is Donald Davis from the University of Texas. In 2011, Davis found notable declines in nutrient counts in several fruits and vegetables when comparing 2009 numbers to 1950 numbers. He found a 43% decline in iron and a 12% decline in calcium, which was in-line with his 1999 study where he found a 15 % decrease in vitamin C and a 38% decrease in vitamin B2.

Another study in 2005 revealed that vegetables lost a considerable amount of copper, magnesium and sodium; fruits dropped copper, iron, and potassium when compared to fruits and vegetables grown in the 1930s.

GMOs Pose Risks Around Nutrients Depletion

Recently, the Journal of Agricultural and Food Chemistry published a study comparing organic and GMO growing methods. Their study found that organic apple growing methods produce nutrients with at least a 15% increase in antioxidant properties.




Davis and others blame agricultural practices that emphasise quantity over quality. High-yielding crops produce more food, more rapidly, but they can’t make or absorb nutrients at the same pace, so the nutrition is diluted. “It’s like taking a glass of orange juice and adding an equal amount of water to it. If you do that, the concentration of nutrients that was in the original juice is dropped by half,” says Davis.  (

Of course, the research around nutrients depletion has caused some controversy. Many of the objectors claim that old methods of measuring nutrients do not offer a fair comparison of the most accurate methods of today. So, fruits and vegetables have lost trace elements of some vitamins and minerals, but we have drastically increased the supply and variety of our food.

Other Causes of Nutrients Depletion in Food



In 2014, a group of Harvard University researchers tested 41 different types of grains and legumes under CO2 levels that we are likely to experience over the next 40 to 60 years. They were able to show that most of the crops would see zinc and iron decrease between 5% – 10% in the future CO2 levels. It’s alarming to see these significant reductions in nutrients, which is truly the value of fruits and vegetables. However, climate change and CO2 are not the only things causing nutrient depletion.

Transportation and Distribution Problems

Many of the methods around transporting fruits and vegetables cause them to lose a lot their nutrients in the process. For example, tomatoes are picked unripe, so they don’t bruise easily, but they miss out on some antioxidants and flavor. Many times vegetables picked off the vine early lose valuable energy from the growing process.

The Bottom Line

In today’s fast-paced world of food processing, production, and transportation may be making food less nutritious, but it is supplying us with so much more food. Overall, we need to be eating more fruit and vegetables. Our company, NutriFusion, is dedicated to helping solving this problem. We want to help companies supply natural nutrients from fruits and vegetables in many of the foods that you already eat. If you are interested in learning more about NutriFusion and our process of stabilizing micronutrients and phytonutrients, please contact us below!

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