PowerBar Brand Adds Plant-Based Snack Bars

PowerBar, a snack bar company, based in California decided to meet the demands of vegans, vegetarians, and anyone who is into clean eating by producing their line of plant-based snack bars as part of their Clean Start campaign. This campaign involves the use of cleaner ingredients and labeling to create transparent, nutritious, and better-tasting products.

According to Doug Cornille, Vice President of Marketing, the plant-based snacks are made from plant proteins and are designed primarily for sports players. Research and marketing have developed the snack bars for athletes who have health restrictions, but these snack bars are perfect for people from all walks of life. The company also produced this line of plant-based snacks to diversify their portfolio and have a wider reach in the market.

PowerBar’s Plant-Based Protein Sources

Most people who are not aware of the plant-based movement are confused about plant-based protein sources. Protein, contrary to what most people think, is not restrictively sourced from animal products. They can be obtained from nuts, seeds, grains, and even green leafy vegetables. The company can make snack bars from peanuts, almonds, and cashew nuts.

The snack bars also contain ample amount of fiber to aid in proper digestion. The company also made sure that the snack bar is ideal for people with other food restrictions. In fact, it is gluten, soy, and dairy free. This makes it a perfect snack bar for individuals who suffer from celiac disease.

The Future of Plant-Based Snack Bars

As part of the Clean Start campaign, the company makes sure that all ingredients used are organic and GMO-free.  They also use natural sweeteners to make the snack bars more appealing without using sugar. Healthy nut fats and butter are also used not only to enhance the flavor profile of the product but also to boost its nutritional value.

While food scientists have only tapped a few ingredients to make the protein snack bars, it is expected in the future that they will also try other ingredients like vegetables, fruits, root crops, and even leafy greens to make better versions of the popular snack bars. The future of this particular niche is to produce snack bars that are not only delicious and nutritious but also less calorie dense and more fiber content.

The future of plant-based snack bars is auspicious. Market studies have shown that the plant-based niche of the snack industry is still new and since many people are adopting the vegan and vegetarian lifestyle, brands can expect an increase in the demand for healthy and high-performing snacks bars in the future.

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Video: Best Sources Of Plant Proteins And Why You Need To Eat Them

People have a good relationship with meat. This is the reason why animal protein consumption has risen immensely compared to 50 years ago. But because animal protein has been linked to various diseases, there is an increase in the number of consumers who opt to consume plant-based proteins.

The Benefits Of Consuming  Plant Proteins

In research conducted at Harvard University, people who consume plant proteins have a better metabolism than those who consume just animal proteins. This led people to have a lowered risk of developing obesity. In fact, increasing your consumption of plant proteins is associated with as low as 10% risk of premature death.

Unlike animal proteins, plant proteins do not come with added nitrites and nitrates. This is particularly the case for processed meat. Opting for organic plant proteins that are chemical-free, helps reduce inflammation in the body.

Another reason why it is crucial to consume more plant protein is that they contain a lot of fiber.  Plant sources of protein are namely chickpeas, legume, lentils, grains, and beans. These contain a lot of fiber that can help keep the digestive system functioning optimally. Shifting towards plant protein is good because studies have noted that an average Western diet is deficient in natural fiber. Fiber is also necessary because it serves as fuel for the good bacteria living in your gut.

But aside from fiber, plant proteins also contain high amounts of vitamins and minerals like folate, iron, zinc, magnesium, phosphorous, and potassium. They are also cholesterol-free making them good for the heart.

Perhaps the biggest advantage of eating plant protein is that it is very affordable. If you buy animal protein, it typically costs two to three times as much as plant sources of proteins. Lastly, it is also good for the environment as the carbon footprint in maki a plant-based protein is less compared to growing animal meat.


How To Eat Plant-Based Proteins And The Best Sources

Eating plant proteins can be fun. Unfortunately, some people do not eat them because they do not know how to prepare them. One of the most effective way to prepare plant protein is to sprout them especially if you have beans. Sprouted legumes have benefits as they increase the absorption of nutrients in the intestines. Another way of preparing plant protein is to take them in powder form. However, make sure that you avoid powdered plant proteins that contain additives and artificial sweeteners.

If you are planning on introducing more plant-based proteins to your diet, then there are good sources of plant proteins that you can choose from. You can get your daily protein needs by eating at least a cup of black beans, chickpeas, chia seeds, sunflower seeds, almonds, edamame, lentils, pumpkin seeds, lima beans, green peas, spinach, brown rice, kale, quinoa, and Brussels sprouts. Other sources of plant proteins can come from all types of leafy green vegetables, nuts, and seeds.

Consuming plant-based protein has a lot of benefits not only to your health but also to the environment. Make sure that you incorporate them in your diet as often as you can.

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Eating More Plant Proteins Can Reduce The Risk Of Diabetes

Plant protein benefits are currently widely studied and acknowledged by doctors, scientists, and nutritionists. Plant-based food manufacturers are developing different products to provide many options not only for vegans and vegetarians but also for new flexitarians.

Researchers have noted that many people eat too much meat and not enough vegetables and fruits. The National Institute of Health issued a guideline for physicians to recommend to their patients to eat plant-based proteins as an alternative to animal protein and as an effective way to reduce the risk for high cholesterol levels, high blood pressure, high BMI, cancer, and type 2 diabetes.

The Study On Type 2 Diabetes And Eating Plant Proteins

Latest studies reveal that consuming less animal meat, particularly processed meat and replacing it with nuts, whole grains, and other plant-based sources can significantly reduce the risk of type 2 diabetes.  In fact, a study published in the British Journal of Nutrition noted that eating even a hundred grams of unprocessed meat every day can increase the likelihood of getting type 2 diabetes by as much as 19% while consumption of processed meats was linked to a 51% risk.

The long-term study involved 2,332 Finnish men between the age 42 and 60 years old. The respondents were examined according to their protein intake and their risk for type 2 diabetes. The study found out that replacing 15 of calories from animal protein with the same amount of plant protein can decrease the possibility of type 2 diabetes by as much as 18%.


The Shift From Animal To Plant-Based Proteins

New research concerning the harmful effects of red meat on health has pushed many consumers to eat healthily. In fact, the consumption of red meat in the United States fell by 33% since 1970 to about 101 lbs. per individual per year while the number of vegetarians has remained stable at 3%. Meanwhile, the number of vegetarian products has doubled over the past decade.

Studies about the health benefits of plant-based diets have encouraged some meat eaters to incorporate more plant proteins in their meals. This has also led to many food companies like Tyson to invest in companies like Beyond Meat.

While it pays to be a vegetarian, the Academy of Nutrition and Dietetics noted that not all vegetarians are equal. For instance, vegetarians who consume eggs and dairy can get their daily dose of healthy protein while vegans need to eat a broad range of grains, nuts, and beans to supplement their protein needs.

More and more people are encouraged to eat plant proteins, and food manufacturers can play a paramount role as they fill this particular niche.

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CytoSport Eyes Plant-Based Proteins In New Product Line

Protein drinks are growing in popularity among multiple generations of people. Athletes are using drinks to improve their performance when playing sports. Protein drinks are believed to improve performance and increase muscle mass. But while dairy-based protein shakes are still popular, there is an increasing trend of people who opt for dairy-free protein beverages. Muscle Milk Maker, CytoSport, released a line of vegan protein shakes, powder, and bars to meet the demands of its vegan and vegetarian customers.

CytoSport Launches Evolve Brand to Compete in Plant-Based Protein

Dubbed as Evolve, this new CytoSport product is made from non-GMO, plant-based protein. Derived from peas, this new line of vegan protein products come in flavors like chocolate, toasted almonds, and vanilla. With this move, CytoSport is expecting to expand their customer reach to vegans and vegetarians, who naturally do not buy their products because they are dairy-based.

Greg Longstreet, the CEO, noted that the company needs to expand their market and they predict that plant-based proteins will dominate the market ten years from now. Although this is not the first time that the company has made innovations, launching Evolve is a very bold move by the corporation as it is well-known for making conventional protein shakes and powders. The move is beyond what the company is usually used to making.

Why Plant Proteins?

But why plant proteins? There is a premise that plant proteins are better sources of protein.  In fact, it is not only CytoSport that is now developing products using plant-based proteins. Even companies like Hormel, General Mills, Kellogg’s, and Tyson Foods have invested in plant-based proteins.

Aside from increasing revenue and improving their market reach, Evolve is also a way to introduce healthy drinks to women. The thing is that while the Muscle Milk brand is preferred mostly by men, Evolve was launched with female consumers in mind. It contains fewer calories than normal dairy-based protein shakes.

The Future for CytoSport

But while plant-based protein products are gaining traction in the market these days, CytoSport is facing a significant barrier as there are still many people who believe that consuming eggs and milk are the best sources of protein, instead of plants. Although this may be the case, the company is still banking on the belief that people will have a change of heart in the coming years. This is the reason why the company is developing other plant-based proteins. As a sampler, the company is going to launch its line of protein bars this coming spring.

The company is hopeful that the plant-based proteins will be embraced by the consumers of the future a.ka. Millennials. Aside from CytoSport, even Hormel is confident with this particular line of product. In fact, Hormel CEO Jim Snee noted that the company is projected to increase its sales by 2020.

Mainly, plant-based products will dominate the market as more and more people are now embracing the trend of eating clean and healthy foods. As consumers, we should expect to see a lot of food companies following suit to meet the demands of consumers who have converted to eating clean, organic and healthy foods.

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