Video: Best Sources Of Plant Proteins And Why You Need To Eat Them

People have a good relationship with meat. This is the reason why animal protein consumption has risen immensely compared to 50 years ago. But because animal protein has been linked to various diseases, there is an increase in the number of consumers who opt to consume plant-based proteins.

The Benefits Of Consuming  Plant Proteins

In research conducted at Harvard University, people who consume plant proteins have a better metabolism than those who consume just animal proteins. This led people to have a lowered risk of developing obesity. In fact, increasing your consumption of plant proteins is associated with as low as 10% risk of premature death.

Unlike animal proteins, plant proteins do not come with added nitrites and nitrates. This is particularly the case for processed meat. Opting for organic plant proteins that are chemical-free, helps reduce inflammation in the body.

Another reason why it is crucial to consume more plant protein is that they contain a lot of fiber.  Plant sources of protein are namely chickpeas, legume, lentils, grains, and beans. These contain a lot of fiber that can help keep the digestive system functioning optimally. Shifting towards plant protein is good because studies have noted that an average Western diet is deficient in natural fiber. Fiber is also necessary because it serves as fuel for the good bacteria living in your gut.

But aside from fiber, plant proteins also contain high amounts of vitamins and minerals like folate, iron, zinc, magnesium, phosphorous, and potassium. They are also cholesterol-free making them good for the heart.

Perhaps the biggest advantage of eating plant protein is that it is very affordable. If you buy animal protein, it typically costs two to three times as much as plant sources of proteins. Lastly, it is also good for the environment as the carbon footprint in maki a plant-based protein is less compared to growing animal meat.


How To Eat Plant-Based Proteins And The Best Sources

Eating plant proteins can be fun. Unfortunately, some people do not eat them because they do not know how to prepare them. One of the most effective way to prepare plant protein is to sprout them especially if you have beans. Sprouted legumes have benefits as they increase the absorption of nutrients in the intestines. Another way of preparing plant protein is to take them in powder form. However, make sure that you avoid powdered plant proteins that contain additives and artificial sweeteners.

If you are planning on introducing more plant-based proteins to your diet, then there are good sources of plant proteins that you can choose from. You can get your daily protein needs by eating at least a cup of black beans, chickpeas, chia seeds, sunflower seeds, almonds, edamame, lentils, pumpkin seeds, lima beans, green peas, spinach, brown rice, kale, quinoa, and Brussels sprouts. Other sources of plant proteins can come from all types of leafy green vegetables, nuts, and seeds.

Consuming plant-based protein has a lot of benefits not only to your health but also to the environment. Make sure that you incorporate them in your diet as often as you can.

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Eating More Plant Proteins Can Reduce The Risk Of Diabetes

Plant protein benefits are currently widely studied and acknowledged by doctors, scientists, and nutritionists. Plant-based food manufacturers are developing different products to provide many options not only for vegans and vegetarians but also for new flexitarians.

Researchers have noted that many people eat too much meat and not enough vegetables and fruits. The National Institute of Health issued a guideline for physicians to recommend to their patients to eat plant-based proteins as an alternative to animal protein and as an effective way to reduce the risk for high cholesterol levels, high blood pressure, high BMI, cancer, and type 2 diabetes.

The Study On Type 2 Diabetes And Eating Plant Proteins

Latest studies reveal that consuming less animal meat, particularly processed meat and replacing it with nuts, whole grains, and other plant-based sources can significantly reduce the risk of type 2 diabetes.  In fact, a study published in the British Journal of Nutrition noted that eating even a hundred grams of unprocessed meat every day can increase the likelihood of getting type 2 diabetes by as much as 19% while consumption of processed meats was linked to a 51% risk.

The long-term study involved 2,332 Finnish men between the age 42 and 60 years old. The respondents were examined according to their protein intake and their risk for type 2 diabetes. The study found out that replacing 15 of calories from animal protein with the same amount of plant protein can decrease the possibility of type 2 diabetes by as much as 18%.


The Shift From Animal To Plant-Based Proteins

New research concerning the harmful effects of red meat on health has pushed many consumers to eat healthily. In fact, the consumption of red meat in the United States fell by 33% since 1970 to about 101 lbs. per individual per year while the number of vegetarians has remained stable at 3%. Meanwhile, the number of vegetarian products has doubled over the past decade.

Studies about the health benefits of plant-based diets have encouraged some meat eaters to incorporate more plant proteins in their meals. This has also led to many food companies like Tyson to invest in companies like Beyond Meat.

While it pays to be a vegetarian, the Academy of Nutrition and Dietetics noted that not all vegetarians are equal. For instance, vegetarians who consume eggs and dairy can get their daily dose of healthy protein while vegans need to eat a broad range of grains, nuts, and beans to supplement their protein needs.

More and more people are encouraged to eat plant proteins, and food manufacturers can play a paramount role as they fill this particular niche.

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CytoSport Eyes Plant-Based Proteins In New Product Line

Protein drinks are growing in popularity among multiple generations of people. Athletes are using drinks to improve their performance when playing sports. Protein drinks are believed to improve performance and increase muscle mass. But while dairy-based protein shakes are still popular, there is an increasing trend of people who opt for dairy-free protein beverages. Muscle Milk Maker, CytoSport, released a line of vegan protein shakes, powder, and bars to meet the demands of its vegan and vegetarian customers.

CytoSport Launches Evolve Brand to Compete in Plant-Based Protein

Dubbed as Evolve, this new CytoSport product is made from non-GMO, plant-based protein. Derived from peas, this new line of vegan protein products come in flavors like chocolate, toasted almonds, and vanilla. With this move, CytoSport is expecting to expand their customer reach to vegans and vegetarians, who naturally do not buy their products because they are dairy-based.

Greg Longstreet, the CEO, noted that the company needs to expand their market and they predict that plant-based proteins will dominate the market ten years from now. Although this is not the first time that the company has made innovations, launching Evolve is a very bold move by the corporation as it is well-known for making conventional protein shakes and powders. The move is beyond what the company is usually used to making.

Why Plant Proteins?

But why plant proteins? There is a premise that plant proteins are better sources of protein.  In fact, it is not only CytoSport that is now developing products using plant-based proteins. Even companies like Hormel, General Mills, Kellogg’s, and Tyson Foods have invested in plant-based proteins.

Aside from increasing revenue and improving their market reach, Evolve is also a way to introduce healthy drinks to women. The thing is that while the Muscle Milk brand is preferred mostly by men, Evolve was launched with female consumers in mind. It contains fewer calories than normal dairy-based protein shakes.

The Future for CytoSport

But while plant-based protein products are gaining traction in the market these days, CytoSport is facing a significant barrier as there are still many people who believe that consuming eggs and milk are the best sources of protein, instead of plants. Although this may be the case, the company is still banking on the belief that people will have a change of heart in the coming years. This is the reason why the company is developing other plant-based proteins. As a sampler, the company is going to launch its line of protein bars this coming spring.

The company is hopeful that the plant-based proteins will be embraced by the consumers of the future a.ka. Millennials. Aside from CytoSport, even Hormel is confident with this particular line of product. In fact, Hormel CEO Jim Snee noted that the company is projected to increase its sales by 2020.

Mainly, plant-based products will dominate the market as more and more people are now embracing the trend of eating clean and healthy foods. As consumers, we should expect to see a lot of food companies following suit to meet the demands of consumers who have converted to eating clean, organic and healthy foods.

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Consumers Opt for Protein Alternatives: Meat Producers Follow the Shift

Major meat producers in North America are now producing plant-based meats as consumers shift to protein alternatives. Tyson Foods followed the change by obtaining a 5% stake in plant-based protein food manufacturer, Beyond Meat. With this trend, other meat packers like Rügenwalder Mühle and Maple Leaf Foods are stepping up their production of plant-based meat made from soy, peas, and other crops.

Adam Grogan, senior vice president of marketing and innovation at Maple Leaf, noted that plant-based protein is very hot right now. In fact, the sales of alternative proteins jumped by 42% since 2010 which translated to $4 billion in sales this year. Moreover, there has been a decline in red meat consumption to 62.9 pounds per individual.

Reasons for The Meatless Shift

So, what is the reason behind the increasing trend of alternative plant-based proteins? Many diners have opted for plant-based proteins due to concerns about animal welfare as well as the environment. In fact, 38% of Americans are now eating at least one meatless meal weekly per the 2016 survey conducted by Innova Market Insights.

The plant-based lifestyle has been backed by famous celebrities and entrepreneurs. For instance, the California-based startup, Impossible Foods, was funded by Google Ventures and Bill Gates to create plant-based meats that have the same texture, flavor, and aroma of real meat.

The tremendous research that companies have been doing has led traditional meat packers to dedicate their research and development teams to develop competitive products for this growing market segment.

Necessity: The Mother of Invention

In Europe, there is a steep decline in meat consumption, particularly in Germany. The drop in red meat consumption has led many processing and packing companies to add meat substitutes in their product lineups. Products like soy-based schnitzels have been popping up in many stores in Germany. In fact, the sales of such plant-based products make up 20% of the annual sales of the company. This lucrative market has led to the company increasing their production to cater to more customers.

Other companies, while they haven’t produced any plant-based proteins yet, are now referring to their meat business as a “protein group” to signify the opportunity that they might also provide a variety of protein options in the future. But aside from producing plant-based proteins, companies are also making sure that the ingredients that they use are clean and GMO-free.

The Status of Real Meat

While Tyson has joined the bandwagon of producing plant-based proteins, it still develops strategies to ensure that the real meat business continues to earn money. They are now investing in the traceability of their meat sources and are opting for organic meats.

They believe that while plant-based protein is a major hype today, people might eventually be looking for the real thing. After all, a trend will always remain a trend, and conventional diners might be longing for the taste of actual meat. It will be interesting to see where the alternative protein market peaks in the future.

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Tyson Meat Company Invests in Plant Protein with Beyond Meat

People are now shying away from eating so much meat. Some nutrition experts believe that eating too much meat can cause serious, long-term health problems. New companies developing plant-based meat alternatives are racing to create the next big product in “meat.”

As one of the largest meat processors in the country, Tyson Foods shocked consumers when they decided to embrace plant proteins. They invested in the vegan “meat” company, Beyond Meat.  Beyond Meat is the company that brought the market, the Beyond Burger, which is a plant-based burger that looks and tastes like the real thing. Senior vice president in charge of strategy and new ventures, Monica McGurk, noted that the quality of the plant-based burger is amazing and Tyson Foods wants to diversify their food business.

Why Plant-Based Proteins?

There is a growing movement of vegetarianism and veganism in the United States. As more American consumers are eating more plant-based foods, many traditional meat manufacturers are thinking of new ways to grow share of the new plant-based market.

According to the Plant Based Foods Association, businesses in the country such as Califia Farms, Heidi Ho, and Beyond Meat have grown to at least $4.9 billion in sales last June.  The investment that Tyson Foods poured into Beyond Meat came as a shock because a meat company suddenly decided to invest in a plant-based business. Tyson must have seen the lucrative business of plant-based proteins.

Why did Tyson Diversify its Portfolio?

In 2014, Pinnacle Foods which produces canned meat products bought Gardein which creates a line of plant-based products. This creates a positive view that the meat industry is recognizing the movement of veganism. Although it may not cause the complete shift in meat to plant-based proteins, it is still a good sign for vegans and vegetarians all over the world.

However, this particular type of investment will also raise eyebrows, particularly among ardent vegetarians and vegans. Ethan Brown, founder, and CEO of Beyond Meat, said that many vegans see the ethical problem of a meat company investing in a plant-based business. But he is hopeful that this action can make plant-based meats become part of the mainstream decision of many consumers. Such investment is a great way for customers to enjoy plant-based protein in their daily diet.

Do Consumers Want More Plant-Based Meat Alternatives?

So, will such kind of investment be welcomed by many users? In a research conducted by Midan Marketing and Meatingplace, 70% of meat-eating respondents said that they could use meat substitutes in place for real meats at least once a week. The remaining number of correspondents are already using meat substitutes frequently.

The reasons why there are a huge following and acceptance of plant-based proteins in the United States is mainly for health. However, other people do it for the ethical reasons. Whatever the reasons may be, Tyson Foods investment in Beyond Meat proved that there is an emerging market for this particular niche.

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Consumers Looking for More Plant-Based Proteins

Where do you get your protein? The usual answer would be from meat and other animal products. Proteins are also found in plant sources, and they are gaining a lot of traction. In fact, 63% of Americans want to eat healthy by better understanding the ingredients found in their food. The preference of most consumers for natural and simple foods has led them to explore other food alternatives such as plant-based proteins.

Plant-Based Protein Beast Burger Beyond Meat NutriFusionPlant-Based Pulses: The New Meat

Although the sales of lean proteins in the United States have increased by 4.8% or $19.6 billion, many consumers are also buying pulses or grain legumes. Pulses are edible seeds made up of aggregates of peas, lentils, chickpeas, and other dried beans.

In a survey conducted by Nielsen, about 61% of the respondents opted for foods that have both high protein and fiber content where pulses are clearly spot on. And with the many health benefits attributed to eating pulses, it is no wonder why the United Nations declared this year (2016) as the International Year of Pulses.

Pulses are not only perfect for vegans and vegetarians. In fact, even carnivores can also take advantage of the many health benefits of pulses. But aside from nutritional and health benefits, people are now shifting to pulses because of its taste and eating convenience.

Why Are People Eating Pulses?

Health is becoming a priority for many American consumers these days. One of the most popular superfoods for health-conscious individuals is pulses.

There are different categories of consumers that consume pulses, and they vary in their income levels, dietary preferences, and life stages. However, the recent study conducted by Nielsen Homescan Consumer Moments indicated that most people who consume lentils are women who make up 70% of the respondents.

It is also important to take note that the manner of consumption of pulses indicated that consumers eat them at home.  In the study, 86% of the respondents consume legumes at home, and more are preparing them not as side dishes but as the main entrée. This means that many consumers today are taking control of their personal health by making time to cook their meals.


The Future of Pulses

Although there has been a rapid increase in popularity, the overall sales of some legumes have dropped significantly this year. For instance, while lentils and chickpeas are still dominating the sales chart with 11.1% and 64% growth respectively, other lentils like red, black, and white beans are on a steady decline.

The market for pulses in the United States is still very young. While the market is still experiencing slow growth for some of the seeds, well-known seeds like lentils and chickpeas are dominating the market. As more and more people appreciate the benefits of eating lentils, this food trend will continue to persist for years to come. It’s up to manufacturers to develop new plant-based alternatives that are tasty and excite consumers.

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Flexitarians: A Food Manufacturer’s New Best Friend

American consumers are now opting to eat less meat in favor for plant-based protein sources like nuts, beans, and jackfruit.  Dubbed as “flexitarians” or the flexitarian diet, this has sparked a new trend in the market for products that feature meaty texture and flavors minus the meat. Around 38% of Americans claim that they have at least one meatless day in a week. So why are they gaining traction? While vegans and vegetarians are becoming increasingly popular, there are more flexitarians and they have a high demand for plant-based protein snacks and meals.

The Rise of the Flexitarians                                                       

There is an increasing number of people whose diets lean towards plant-based foods. In the United States alone, more than 120 million people claim that they follow the flexitarian diet.  This is a tremendous market opportunity that is twice as large as the domestic vegan and vegetarian markets. Also called as part-time vegetarians, flexitarians have influenced many food manufacturing companies to develop new products that will appeal not only for the flexitarians but also to vegetarians and vegans.

The Effect of the Flexitarian Diet

The rise of consumers who follow the flexitarian diet has also increased the demand for food manufacturers to create alternative plant-based proteins. According to Lu Ann Williams from Innova, these alternative products are becoming more sophisticated over time. Gone are the days when people can only opt for soy and tofu as alternative protein sources. NutriFusion in particularl offers a variety of plant-based protein options for food manufacturers including potato, pea, cranberry, and hemp.

made good products grandfusion vegetables vitaminsAside from creating alternative protein sources, many food manufacturers are also joining the bandwagon of free-from foods. Free-from foods are those that do not contain a particular detrimental ingredient. These include gluten-free, dairy-free and allergen-free foods. Many food manufacturers produce these specialty food products for flexitarian consumers who suffer from certain conditions that can be triggered by the presence of “detrimental” foods.

The rise of the flexitarian diet has led many food manufacturing companies to launch new products. The number of launches that feature vegetarian claims has increased by more than 60% from 2011 to 2015. Products with vegan claims also rose to 4.3% from 2.8% from 2012 to 2014.

Consumer Food Market Trends Colliding 

beyond meat nutrifusion natural vitamins fruit vegetablesIt seems the rise of the flexitarian is due to the collision of the health, nutrition, and wellness trends in the market. The “clean label” and “simple ingredients” trends fall in line with the demand from flexitarians. Many flexitarian consumers are now opting for products that are made from natural ingredients using natural processing methods.

For instance, the use of natural processing methods such as the cold-pressing of juices has also increased by 64% between 2011 and 2015. The same growth has been observed in products like chilled soups. Using natural processing methods has led many food companies to invest in new machinery and equipment to meet the demands of the consumers.

Plant-based protein and ingredients are booming, and it doesn’t look like they are slowing down anytime soon. Food companies should launch more new products that appeal to this 120 million consumer market over the next five years.

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Infographic: Plant Based Protein Supplements

The world of protein is starting to take a hard look in the mirror. Whey and meat sources work tremendously well at building muscle, but they have several downsides. Innovative companies have started to harness a more natural and holistic approach to plant based proteins from peas, brown rice, hemp, and soy. Below is an infographic that makes the case for plant based protein supplements and their advantage over traditional whey based protein supplements.

plant based protein

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Plant Based Protein Innovation @ Beyond Meat

A proud partner of NutriFusion® is the plant-based protein innovator, Beyond Meat. Beyond Meat is transforming the way we think about meat with new pea protein-based burgers and chicken. We are an active supporter of their commitment to clean, plant-based protein. Check out this short video from Beyond Meat about their products and the leadership team behind the future of protein.

Beyond Meat products are committed to natural ingredients and use our GrandFusion fruit and vegetable nutrients in a variety of their products. We are excited to see their brand grow and shape the bright future of protein!