Innovative Premix Products for Infants to Grow By 2028

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New market research predicts increasing growth of nutritional food premixes for infants over the next ten years. With more parents wanting to feed their precious babies with only the best infant formula, companies have developed innovative nutritional premixes with nucleotides, organic ingredients, probiotics, and botanicals—aside from the usual ingredients like Vitamin D, DHA, ARA, and iron to name a few.

Infant formulas are food products that are intended to give the right nutrition to babies and infants. When it comes to infant nutrition, premixes play an essential role in formulas. Infant nutrition premixes are customized blends that are intended to improve the overall nutritional value of infant formula.

More Formula Consumption in Near Future

The trend of unique infant formula is growing in developed countries particularly in North America due to the increasing awareness associated with different blends of vitamins, minerals, amino acids, and other fortifications. In fact, North America shares a large regional market for nutritional premixes for infant formula, and it is forecasted that the value of the market will rise to $103 million by the end of 2028.

Powdered infant nutritional premixes are preferred because of their convenience compared to liquid infant mixes.  Aside from convenience, the contamination of powdered premixes is lesser compared with liquid premixes.

Which Ingredients Are Popular in Powdered Premixes for Infants?


There are different types of ingredients put into powdered nutritional premixes. But one of the most popular ingredients used is nucleotides. Nucleotides are added widely not only in infant nutrition but even in pharmaceutical nutrition industries.  Premixes containing amino acids such as threonine, lysine, and methionine to name a few are very popular as they are the primary amino acids needed by small children to grow well. Infant nutritional premixes are now becoming more functional as they are designed to help improve bone health, digestion, and immunity of infants.

Infant nutritional premixes are gaining traction and are now competing with the sports nutrition market as one of the industries that use nucleotides, vitamins, and other dietary supplements. Formula producers are looking for more natural premixes from fruits and vegetables to create more attractive packaging.

Key Players in The Market

The company Future Market Insights (FMI) released a report titled “Infant Nutritional Premix Market: Global Industry Analysis (2012-2017) and Opportunity Assessment (2018-2028)” which revealed that there are now a lot of critical players taking a bite of the infant nutritional premix niche. These include Plc, Glanbia, Royal DSM N.V., GmbH & Co, BASF, Watson-Inc., Hexagon Nutritional Pvt. Ltd., Farbest Brands, Vitablend, ADM company, and Jubilant Life Sciences to name a few.

The market for customized infant nutritional premix is becoming popular and is expected to get stronger as more and more people are looking for infant food products that contain more value than the usual conventional baby formula products.

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Fortified Premixes: Fundamental Considerations

Research by the International Food Information Council Foundation on Food and Health revealed that 47% consumers prefer food with added nutrients. Consumers are now more aware of the food they eat. They read labels carefully and are informed enough to know the difference between what’s right for them and what isn’t. The massive demand for nutrient-rich food with added vitamins and minerals has given way to food fortification.

Food Fortification is the process of incorporating essential vitamins and minerals such as folic acid, iodine, vitamin A and iron into food products. These are blended into powdered premixes which are then added to products.

Fortified food was a breakthrough for disease elimination. Fortification is now used for filling nutrition gaps and balancing nutrient loss in the storing process of goods. Manufacturers are on the lookout for partners to launch their own fortified premixes and give their products additional features. However, it’s the process of formulating fortified premixes that pose the challenge. Here are the aspects that need to be considered regarding fortified premixes:

  • The fortification process relies heavily on the kind of food product that’s being fortified
  • Manufacturers need to chart a profile for the desired nutritional value.
  • The size of serving and shelf life must be considered.
  • Manufacturers will have to change the entire packaging and present the product as a new brand before the consumers.
  • The cycle of production will go through a significant change.
  • Cost-effectiveness is a major aspect of consideration for manufacturers.

The Desired Amount of Nutrients in Fortified Premixes

Manufacturers will have to chalk down the quantities of natural vitamins and other nutrients that are already present in the food and then decide what kind of nutrients must be added and in what quantities so as to meet the claim the product is looking to make. This is a critical decision when using GrandFusion® products in your premixes. GrandFusion® is heavily concentrated nutrients from whole fruits and vegetables. 112 mg of the GrandFusion® fruit mix is equivalent to 25% daily value in 6 essential vitamins including vitamin A, vitamin C, vitamin D, vitamin E, vitamin B1, and vitamin B6.

Loss of Nutrients in Food Processing

To hold true to the labels, formulators will have to ensure that nutrient loss in the production processes and treatment of the product is calculated in advance and taken into consideration while creating the formula for the premixes. Nutrient loss in processing has caused problems for formulators and food manufacturers for a long a time. NutriFusion® is the solution to this problem. Our stabilized nutrients are capable of withstanding the intensive heating and cooling of modern day food processing. Our GrandFusion® products also have a minimum two-year shelf life to keep your nutrients stable through distribution and retail.

Adding the Right Elements

Vitamins and minerals that are to be added must blend in with the distinct taste, color, and aroma of the product recipe.

Fortified premixes do nothing to change the texture or taste of the food product. Therefore, manufacturers get to introduce a new product that isn’t very different from other items their brand is known for. But, it will have all the nutritional perks consumers are looking for.

The push for NutriFusion® nutrient fortification is simple: the difference is natural. Our GrandFusion® products are blends of whole fruits and vegetables so that we can deliver complete nutrition in a variety of products. The big difference between NutriFusion® nutrient fortification and synthetic nutrient fortification is bioavailability. Our products have 100% bioavailability versus 10% to 20% bioavailability for synthetic vitamins. Why? Our bodies need complete nutrients from fruits and vegetables to function properly, so we easily absorb these natural vitamins. On the other hand, synthetics are chemical formulations trying to resemble nature, and are bodies do not entirely recognize them. If you are building a non-GMO or Organic food product, please reach out to learn more about our nutrient fortification process. Also, please visit your respective category below to learn more about our products!