1/3 of Protein Bars Have as Much Fat as a Krispy Kreme Donut

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Has the New Year, New You health and wellness trend hit you this year? How many protein shakes, protein bars and workouts are you taking in? Well, if you love the taste of your favorite protein bar, you might want to look at the label a little closer. Protectivity, a U.K. based health, sports, and travel specialists revealed in new research that more than 33% of all protein bars have more saturated fat than a Krispy Kreme donut.

How Protectivity Analyzed 56 Protein Bars

Protectivity created a fitness food index to help people look at the protein, carbohydrate, sugar, and fat content to look at a variety of products including protein bards. The index shows that protein bars often contain large amounts of sugar and fat. They found that 10 of the 56 bars analyzed contained more sugar than a Krispy Kreme donut.

Nutritional shakes and bars have been one of the most active markets over the past five years. From 2010 to 2015, the category grew at 10% year over year. In 2016, the market reached over $9 billion in sales around the world. It’s safe to say that these formulas of high fat and sugar content will not last long as protein bars have typically been seen as part of the clean eating trend.

Large CPG Companies Acquiring the Nimbler Bar Brands

It’s evident that the smaller brands are catching the eye of the giant CPG companies. These brands have already created formulas that meet consumer needs with low sugar, low fat, and great taste. Big CPG sees no reason to reinvent the wheel and instead believes the acquisition is the best way to gain market share. Last November, Mars took a minority stake in KIND bar. Kellogg acquired RXBAR to grow its clean label protein bar offerings for over $600 million in 2017. The nutritional bar market is hot, and we expect more acquisitions in this area in 2018.

Consumers Must Recognize Protein Bars as a Meal Replacement, Not a Snack

Brands must educate consumers on protein bars and nutritional products. Many of these products are not formulated to be eaten as a casual snack but as a meal replacement or a post-workout fuel. Brands should be concerned about the high levels of fat and sugar because if consumers don’t see results, they will switch to another favorite food solution. 2018 and 2019 should be the years that these brand focus on adding healthier ingredients and formulating these bars to be more reliable nutritional products for consumers.

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American Meat Consumption at Highest Point in 40 Years

Meat is a staple on the American dinner table. In fact, the per capita consumption of meat in the United States last year was 5% higher compared to previous years. According to the research firm Rabobank, the average American now consumes around 193 pounds of meat last year which is higher than the 184 pounds recorded in 2012. Rabobank believes this is the peak in American meat consumption over the past 40 years.

Reasons Behind the Growth

In the same study, consumers consumed more chicken than other types of meat, and that trend is sure to continue. The main reason for higher consumption is the stronger U.S. dollar. With a stronger dollar, more people have the capacity to afford meats. Moreover, strong demand empowers the industry to increase their production.

Rabobank also projected that the meat consumption in 2018 would be more than 200 pounds annually per capita. The expanding meat and poultry industry will lead to lower prices which will influence the high consumption of meat in the future.

A Closer Look at Meat Consumption

Currently, the meat of choice for most Americans is chicken. Consumption of dressed chicken is at its highest with 89 pounds annually. This is followed by 54 pounds of beef and 50 pounds of pork consumption per capita annually. Chicken meat is very appealing to American consumers because it is cheaper than pork and beef. This is the reason why many fast food restaurants like Chipotle and KFC are serving chicken dishes to their customers. Moreover, people who are looking for lower calorie meals with high protein turn to chicken.

Beef consumption in the United States has declined because of its expensive price tag. While agricultural technology allowed livestock farmers to increase their meat production, cattle raising remained expensive because cows need to eat grain as well as require more grazing land than pork and chicken. These factors influence the high price of beef. Also, many people believe that the consumption of beef is less healthy because of the many research studies on red meat.

Pork consumption, on the other hand, has remained flat for many years. Aside from being dubbed as an unhealthy type of meat, the reason for the low consumption is probably due to cultural and religious practices of a large population of Islam and Jewish people in the United States.

Meats are now becoming a favorite snack option. In fact, most American consumers are now munching on jerky and meat sticks.

The massive consumption of meats in the United States indicates that the country has come a long way over the last 40 years. Although this shows an improved meat economy in the following years, large consumption of meats may also equate to increased health risks.

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General Mills Faces Lawsuit Over Cheerios Protein

Cheerios manufactured by General Mills is a very familiar brand of breakfast cereals for people residing in the United States. It was launched under the brand name of CheeriOats but then changed its name to Cheerios in 1945. GM developed Cheerios Protein this past year to grab the attention of health-conscious consumers seeking more protein in their breakfast.


General Mills is in another consumer crisis due to their protein claims. They are being sued on the grounds that the exact proportion of proteins as written on the packaging is not the same as is present in the actual cereal. The lawsuit was filed by the consumer advocacy group, Center for Science in the Public Interest (CSPI), claiming that Cheerios Protein has just “irrelevantly” more protein than usual Cheerios, yet considerably more elevated amounts of sugar. If you ask a typical mom, she’ll probably consider giving her child a breakfast with more protein. Consumers must be protected from exaggerated health and nutritional claims.

Cheerios Protein Also Known As Cheerios Sugar

As indicated by CSPI and the cereal’s nutritional labels, Cheerios Protein has seven grams of protein for each serving while standard Cheerios has only three grams. In any case, a serving size of Cheerios protein is 55 grams, while the serving size of plain old Cheerios is 28 grams. Additionally, the protein-packed cereal has 17 grams of sugar, while the classic assortment has only one gram. On the off chance that you read the label, Cheerios Protein incorporates nine unique sweeteners, extending from chestnut sugar to corn syrup to molasses. When you look at the breakdown of sugar in the two brands, the 200 calories of normal Cheerios contains only 2 grams of sugar, while Cheerios Protein has an excess of 14 grams of sugar in the same serving size.

Consumers who buy Cheerios Protein probably think they’re doing themselves a favor, and that this more expensive product is essentially a protein-fortified version of original Cheerios,” CSPI Litigation Director Maia Kats said in an online proclamation. He further added, “In fact, the main thing that distinguishes Cheerios Protein from original Cheerios is the huge amount of sugar and extra calories.” (Star Tribune)


General Mills Responds To Claims

CSPI claims that Cheerios Protein contains more sugar than protein and should be firmly rejected by the F.D.A. as an unauthorized claim. General Mills, however, believes otherwise.They added to their statement by saying:

“We don’t normally respond to these publicity-seeking lawsuits from CSPI, but we do reject their comparisons as unauthorized claim” General Mills also said. “Cheerios Protein is accurately labeled, and provides a good source of protein in every labeled serving.”

In response to the charges General Mills had something interesting to say, they believe their product is playing by the F.D.A. rules as the standard for a “good source of high-quality protein.” It will be interesting to see how this lawsuit plays out over the next year.

For the Full Article From Star Tribune: Click Here

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