Say No To Sugar This Halloween For Your Health

We’ve talked about this before on our blog and we will continue to because sugar is slowly but surely, killing us. The video above is from the organization, Sugar is Killing Us, and they have made it their mission to educate more people on all problems with sugar. While Halloween is a fun holiday and candy is the focal point of trick or treating every year, we have to find a better way. You don’t have to completely eliminate all candy on Halloween, but you need to figure out a way to get rid of most of it. Below are a couple tips for helping you get the family on the same page this year and in the future.

1. Feed The Family a Healthy Meal Before Trick or Treating

An easy way to keep the kids and yourself from eating too much sugar and candy this Halloween is to serve up a healthy meal before trick or treating. The theory here is to get everyone full so they are not super hungry when the candy starts pouring in.

2. Consider Removing At Least 50% of Your Candy Haul

This could be hard and it may feel wasteful, but it’s best for everyone. Try taking 50% of your family’s candy and donating it to your dentist or an accepting organization. Dentists like to take candy donations for gift cards or service discounts to help encourage healthier eating.

Pro tip: If you are going to have a time getting the candy away from kids, consider buying it back with cash or toys…kids will typically fall for it :)

3. Provide Healthy Alternatives to Candy

This tip is definitely a challenge because as we know kids love their candy. Try engaging with non-food treats like toys, stickers, temporary tattoos, etc. You can also create some cool, healthy treats with fruits and vegetables that get your family excited.

Just Say No to Sugar This Halloween

Take the tips and use them to your advantage. Your family may not love you at first but they will thank you in the long haul. Sugar is toxic to our bodies and we have to do something to reverse the trends of chronic diseases. If anything, we hope this video and article at least makes you think about sugar more this Halloween. Have a great holiday!

Study: Junk Food Cravings Are Bad For Your Wallet and Health

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When people are stressed out, they tend to crave certain types of food. When it comes to cravings, people don’t seek healthy food. It is natural for people to opt for fat-filled or sugar-laden junk food to satisfy their cravings.

While many health advocates discourage people from snacking on too much junk food because of the health repercussions they present, did you know that your junk food craving is not only hurting your health, but also your wallet? A study published in the journal Proceedings of the National Academy of Sciences revealed that people are willing to pay more when they are craving for junk food.

The Two Research Studies

In their experiment, they surveyed 44 non-dieters who had not eaten for a few hours and asked them how much they wanted to eat snack foods and how much they were willing to pay if they are given a $5 budget. They also underwent a multi-sensory experience and were asked how much they wanted to eat a particular junk food item and how much they were willing to pay.

The study revealed that the respondents desire increased. And the participants are willing to pay $0.66 more for items that they want and only $0.26 for similar snack items. When presented with less-similar yet healthy food items such as pretzels or granola bars, they were not willing to pay that much.

A second experiment repeated the process using 45 people. However, the respondents can pay for one, two or until eight “units” of whatever that made them crave food. The second study noted that people are willing to pay more for snacks with larger quantities.

The two studies demonstrated the power of cravings. And even if people live healthier lifestyles, their cravings can overshadow the value of their health. The most common reason why health is dominated by craving is that it can be hard to control craving unless intervention on their eating habits is done.

Junk Food Cravings Can Dissipate After A Few Hours

It may be a psychological thing, and craving is all about satisfying the brain and not the gut. This is the reason why people make the wrong food decisions when they are in the middle of their cravings. Even people who live healthy lifestyles are prone to consuming junk foods when they are craving. When asked why they revert to eating junk food, they reason out that craving is different from hunger. Perhaps there is something about cravings that make people forget about their health.

While cravings for junk food can be intense for people who are hungry, it can dissipate within a few hours. And no, you don’t have to eat food to stop the craving. You can do self-regulation to naturally dispel cravings or wait it out so that you can resist the lure of consuming junk food. By the time your cravings are gone, that’s the time when you decide to eat. And when you eat, try to consume healthier food options.

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Premium Juice Brands Working on Lowering Sugar in Their Drinks

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Sugar has long been a battle for soda companies and shelf-stable juices, but premium juice brands are now facing the challenge of reducing sugar in their healthy drinks. Premium juice brands typically use fresher ingredients without any added sugars. However, adding some fruit juices and flavors can quickly increase the sugar content in their drinks. In response to the growing fight against sugar, juice brands are innovating the formulations, processing methods, and marketing to take sugar head on.

Not All Sugars Are Created Equal

It is no easy task to eliminate the sugar in these juice brands. CEO of Suja Juice, Jeff Church, says he has watched the market evolve in just the past five years. When Suja Juice started, it had roughly 25g of sugar per bottle, but after listening to consumers, they have decreased the sugar to 10 grams or less per bottle. Church believes that consumer demographics have played a considerable role in the lower sugar options in the market. Baby boomers are more tolerant of higher sugar content than millennials. However, both carry significant weight in sales. Church believes this has forced brands to take a broad focus on reducing sugar.

On the other hand, Ryne O’Donnell, CEO of Sol-ti, is taking a different approach. He believes consumers need to understand that not all sugars are created equal. He believes that adding beneficial fruits and vegetables that may be high in natural sugars outweighs the potential negatives.

Courtroom Controversy for Juice Brands

Some of the first juice brands have faced courtroom controversy from anti-sugar crusaders. Odwalla, a subsidiary of Coca-Cola, faced backlash and a class action lawsuit for the phrase “evaporated cane juice” on its ingredient label. The lawsuit was ultimately withdrawn, but the Odwalla was hit with another suit based on their “No Sugar Added” phrase on their packaging. They are currently in private mediation with no expected ruling or settlement until the middle of 2018.


Center for Science in the Public Trust also filed a lawsuit against Pepsi’s Naked Juice brand in 2017. CSI believed naked was mislead consumers through marketing products with the wrong fruits and vegetables on the packaging and use of phrases like “No Sugar Added.” Pepsi settled and agreed to update its packaging with more accurate ingredients and decrease the font size of “No Sugar Added.”

New Brands on the Block Looking to Capitalize

Edit Fruit Juice was founded in 2013 with the idea to solve the technical issue of eliminating natural sugars from fruit. The company’s patented process enables them to extract 90% of all natural sugars from the fruit so that their 100% fruit juice contains less than 1g of sugar per serving.

Other brands are adapting by adding natural sweeteners like stevia and monk fruit. However, some premium juice brands don’t like the idea of adulterating pure juice. It will be a battle of brands trying to create the most premium juices while decreasing sugar at the same time. They still have to taste delicious and make consumers feel like they are making a healthy choice.

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Mom’s Sweet Tooth May Be to Blame for Child’s Allergies

The World Health Organization reports that around 235 million people suffer from asthma and children lead the list. To make matters worse, the number is predicted to increase to 400 million by the year 2025.

Asthma is a global health threat, and reports indicate that 50% of children are more sensitive to one or more allergens. This respiratory epidemic has been rising over the last 50 years, and the unlikely cause is the change in diet.

If your child is suffering from allergies, then chances are that the culprit is your sweet tooth. In a study published in the European Respiratory Journal, women who consume sugary foods during pregnancy may increase the risk of their baby developing allergies.

According to the lead author of the study, Annabelle Bedard from the Queen Mary University of London, there has been a rise when it comes to the intake of free sugar in the form of high fructose corn syrup over the last five decades. Free sugar is not found naturally in fruits and vegetables, and these include syrups, honey, sweeteners, and table sugar to name a few.

How the Study Was Conducted on Children’s Allergies 

The researchers used data obtained from 9,000 mother and child pairs in the Avon Longitudinal Study of Parents and Children. This is a long-term and ongoing research study that tracks the health of families with children who were born between April 1991 and December 1992.

To investigate the connection between the diet of the mother and the allergies of their children, the researchers calculated the number of free sugars consumed by women during their pregnancy through questionnaires. The researchers then looked into the sugar consumption and the allergies of their children.

The Sugar-Allergy Relationship

The study shows that 62% of children in the study do not suffer from any allergies, but the rest suffered from common allergies (22%), eczema (16%), and asthma (12%). On the other hand, the researchers looked into the sugar consumption of moms during pregnancy.

Children from moms who had a high sugar intake have a 38% increased risk of developing allergies compared to those who are born from moms who consumed less sugar. The researchers calculated that kids from moms who consumed more sugar are also likely to suffer from two or more allergies such as asthma, hay fever, and eczema. For instance, the risk of allergic asthma increased by 101% for kids born from moms with high sugar consumption group versus the low sugar group.

Although there is a strong link, researchers emphasized that the results are inconclusive such that there are other factors that can lead children to suffer from allergies. Allergies are complex diseases that are associated with different factors such as genetic defects, pollutants, and many others.

In fact, senior lecturer in immunology at the University of Manchester, Sheena Cruickshank, noted that more studies should be carried out to determine the cause of the relationship between sugar consumption of mothers and the allergies of their children.

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DanoneWave Quietly Reduces Fat and Sugar

The French multinational food manufacturing giant, DanonWave, is famous for making nutrient-dense foods with less fat and sugar. The company is known for its brands such as Danimals, Dannon, Activia yogurt, and newly acquired plant-based brands like Vega and Silk. While it is one of the main players in the health food industry, the company has recently announced that it will embark on improving its products by boosting their fiber, protein, Vitamin D, and decreasing the fat & sugar. This announcement was part of the company’s recent commitment to address childhood obesity.

According to Philippe Caradec, Vice President of Corporate Affairs, the company values its mission to bring healthy food to as many people as they can reach all over the world.

Why Are Companies Like DanoneWave Redeveloping Their Portfolio?

Most of the giant food and beverage manufacturers have been redeveloping their portfolio by creating new product formulations or acquiring healthy startups. But, what is the reason behind this? It is imperative for big food companies to meet the changing demands of their consumers.

It is important to take note that more consumers are opting for healthier foods, so changing the brand portfolio is a good strategy to draw in more future customers. Examples of food companies that have revamped their portfolio by releasing a healthy line of products include Coca-Cola, PepsiCo, and Campbell Soup.

But what about DanoneWave? The company embarked on its robust portfolio when it acquired the great beverage-maker WhiteWave in a $10.4 billion deal. The company has been making snack bars, cookies, and more over the past few decades. While it has been treading on the health food path longer than other companies, DanoneWave lacks variety, so the company is betting on products like bottled waters, baby foods, and yogurts.

Millennials: The New Market


While some companies embark on revamping their portfolio as part of a bandwagon or fad, DanoneWave sees another potential. In fact, they are revamping their product line because they see the Millennials as the most promising of all target markets.

The biggest driver of the health food niche are millennials who are now becoming more aware of lifestyle diseases and healthy options. But while marketing to the millennials is needed by most health food companies, it is quite challenging to convince millennials to buy products by just claiming that they are sugar-free or fat-free. Marketing products as such can also lead to consumers to think that they are consuming products that are less appealing. Millennial consumers are becoming wiser every day, so companies like DanoneWave have to include clean labeling and transparency in their products by including honest nutritional labels on each of their products.

The future of health food companies like DanoneWave lies in the hands of meticulous consumers. This is the reason why it is so important to use different strategies such as reformulating their products, revamping their brand, acquiring healthy food start-ups, and also using transparent clean labels.

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Kid Fruit Juices Contain a Day’s Worth of Sugar

How many times have you given your kid a glass of 100% natural juice and next thing you know, they are bouncing off the walls? The answer is probably close to 100% of the time. It turns out those “healthy fruit juices” are not so healthy after all. According to a recent research study, more than half of the natural juices that are marketed towards children have unbelievably more than the recommended amount of sugar. The recommended amount of sugar for children in an entire day is about 19 grams or 5 teaspoons. The research study looked at over 200 products,  and more than half of these products pack that same amount in one drink.

Professor Simon Capwell led the research, and this is how they came to the conclusion above. After taking their broad class of samples, the group started to calculate the free sugars. This is the amount of sugar that has been added to the products which include glucose, sucrose, table sugar and also fructose. The free sugars also include the naturally occurring sugars found in honey and syrups. However, this does not contain the sugars that are found in fruits and vegetables.

Parents Beware of Sugar in Fruit Juices

After learning about the impact of other fizzy drinks and sweetened juices, most parents will opt for a healthier option, and when they do, the fruit juices come beckoning. They seem like a much better option, but this is not the case. Parents and even children have been misled into thinking that this is a “healthy” drink for a kid when it is not.

The lead researcher advised parents to look for alternative ways for supplementing their children’s diet. One of the ways would be by feeding the child actual whole fruits. These contain essential fiber that allows the slow release of sugar into the body making it more manageable. If the parent has to opt for fresh juice for their child, they should pick the unsweetened variety and only serve during meals. They can also try to dilute the juice with water to reduce the concentration of sugars. Another tip, when serving juice, the amount should be limited to about 150ml a day.

As expected, the research did not sit well with the representatives of the Juice Based Products Association, who thought that parents should feel good about having the sweetened fruit juice for their children. The naysayers referred to research that indicates that drinking the juice does not lead to dental cavities and that in fact, more frequent drinking might have a protective effect in the dental nature of the kid. That is a debatable matter. What is not debatable, is that by letting your child drink this fresh juice filled with sugar, you are pumping them with way more than they need for the day.

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NutriFusion® Transforms Fruit Juices for Kids

So, we have too much sugar in our 100% fruit juices…It’s time to make a change and develop a better for you product line. The biggest problem that we see with juices other than the elevated sugar content is the lack of nutritional value. One would think if you are drinking fruit juice, then you are getting all the nutrients from fruit. Well, that is not the case. In fact, the majority of these juices have no vitamins and minerals, or they are fortified with synthetic forms of the nutrients. We can help you add back the natural nutritional value that these products desperately need.

NutriFusion® developed a patent pending method to stabilize the nutrients in whole fruits and vegetables. Our proprietary method keeps the nutrients stable through the intensive heating and cooling of modern day beverage processing. If you are interested in learning more about NutriFusion® for beverages, please visit the page below.

Unhealthy Additives Are Transforming Gatorade

Consumers are now connecting their health to the food and beverages that they consume. PepsiCo, who owns Gatorade, is facing a backlash regarding the types of unhealthy additives used in making their signature drinks.

So what’s inside a 32-oz Gatorade? It contains 54.4 grams of sugar which are more than the recommended daily allowance of an average person. Although 50 grams of sugar provides energy for individuals who are always working out or on the go, an average person does not have a need for it.

gatorade-label-serving-size-sugarSugar is the Silent Killer in Sports Drinks

There are different types of sugar. In chemistry, sugar is categorized as sucrose, fructose, glucose, maltose, and lactose. They are carbohydrates that fuel the body by providing the energy that it needs to sustain daily activities. Many food experts believe that sugar is one of the unhealthy additives that we include in our diet. It is important to take note that there are different forms of sugars, but one of the dangerous types of sugar for our health is sucrose, also known as white sugar or table sugar. Sugar is made from plants, and they can come from sugar beets or sugar cane. The natural juices are extracted from both plants and are crystallized to form white sugar which is made up of 99% sucrose.

Sugar is not a low-calorie additive. In fact, it has a high glycemic index (GI) which is a measure of blood glucose response after eating a particular food. Since its GI is high, this means that your blood sugar level is immediately elevated just a few minutes after consuming a tablespoon of it.


The Fight Against Sugar & Unhealthy Additives 

The ability of table sugar to raise the blood sugar level within a few minutes of ingesting it is the reason why people want to avoid Gatorade and other beverages.  For this reason, beverage companies are now launching innovations to keep their customers not only happy but also healthy. Many beverage companies are now offering low-calorie drinks, but their marketing strategy does not end there. Many companies are now attempting to create natural drinks by cutting out synthetic ingredients from their beverage mixtures.

For instance, PepsiCo removed the brominated vegetable oil from Gatorade’s formula in addressing the call of a 15-year old activist who launched an online campaign against the unhealthy additive. Moreover, the company also developed a sports drink that does not have artificial coloring and is sweetened with natural cane sugar.

The new line of beverages looks promising, but consumers are seeking drinks that fit their nutritional needs. Sport drink companies are trying to capitalize on the opportunity by creating healthier drinks without sacrificing the taste. For instance, both PepsiCo and Coke are now investing in coconut water, Suja juice, and sparkling water after calls by nutritionists to switch from sports drinks to drinks with less sugar and unhealthy additives.

Today, beverage companies are not only looking into making low-calorie drinks, but they also want to deliver beverages that are healthy—to fit the lifestyles of its many health-conscious consumers.

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beverages from whole fruit and vegetables nutrients vitaminsWhere are the Nutrients?

How are we able to market a beverage as “sports nutrition” and there are ZERO nutrients in the drink? On the other hand, some of these “nutritious” drinks are using synthetic vitamins and minerals to fortify their products. How is that any better? We should be looking for ways to deliver whole food nutrients into beverages like Gatorade and Powerade.

NutriFusion® developed a  patented method for stabilizing the nutrients in whole fruits and vegetables. We are here to help sports nutrition brands bring healthy, nutritious products to market. If you are interested in learning more, please visit the Beverages page below for more information.

New Study: Splenda Linked to Cancer

Whether or not sugar can have a substitute has been an often-debated topic. Consumers to reduce chances of sugar related diseases turned towards alternative sweeteners. One such product that was popularized as an alternative is Splenda. Splenda contains sucralose, a sweetener deemed harmless up until now.

The Problem with Sucralose

The Ramazinni Institute in Italy published a new study that revealed the dangers of sucralose. The risks include cancer and leukemia. Findings of the study do not align with the claims made by Splenda and their testing methods. Earlier studies on sucralose intake resulted in the conclusion that it remains “biologically inert”. Splenda products were marketed with a heavy emphasis on rigorous testing.  Consumers perceived the product to be much healthier than sugar, which helped raise Splenda’s sales to $177 million.

Here are the findings put forward by Ramazinni Institute in the International Journal of Occupational and Environmental Health:

The test subjects included 457 male mice and 396 female mice. The subjects were administered with sucralose of varying dosages added to their food from 12 days of growth till they died. Sucralose dosage resulted in a raised level of cancer in the male rodents since the amount of Splenda in their diets was higher as compared to those of the female rodents. Also, researchers found the occurrence of leukemia among the male mice who were given a dosage level of 2,000 to 16,000 ppm.

Splenda is Still a Sweetener 

These revelations demand a further explanation on whether Splenda, even in small quantities can pose health risks. Additionally, the two human trials that got published and approved by the FDA lasted only four days and only tested Splenda regarding tooth decay. However, Splenda’s spokespersons claim that the research and its results are unreliable. The company is focusing on the data produced over a period of two decades which includes 100 research studies and experiments stating that “Extensive research strongly supports that sucralose is safe for everyone and does not cause cancer.”

Sucralose is an artificial ingredient. The major concern is whether the body can completely metabolize the ingredient. The Center for Science in the Public Interest strongly advises against the consumption of other artificial sweeteners like aspartame, saccharin, and acesulfame potassium. Sucralose is a lot sweeter than aspartame and has found its way into several food and beverages.

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