William Grand, CEO of NutriFusion and an Inc. 5000 honoree, shares how NutriFusion partners with brands across categories, from snack bars to mac and cheese, to help restore nutrients diminished through modern processing without sacrificing taste or texture. He also outlines a forward-looking vision for a more transparent, nutrient-dense food system, where improved formulation, smarter policy, and better-informed consumers work in concert to strengthen public health outcomes.
William Grand of NutriFusion | A Dog’s Life with Anna Webb
April 25, 2026
We’re joined by William Grand the founder of Nutrifusion, a supplement company specialising in a blend of fruit and vegetable blends designed for dogs. It is manufactured with a conscience offering the functional health benefits of natural vitamins and minerals. Watch/Listen →
31 Plant-Based Nutrition, Ultra-Processed Foods, and Midlife Health with William Grand
Plant Powered Collective Podcast with Lori Willinski – Apple Podcasts
April 13, 2026
What if the issue isn’t just what you’re eating… but what’s missing from your food?
In this episode, Lori sits down with William Grand, CEO of NutriFusion, to explore how ultra-processed foods are impacting health and what it means for women navigating midlife. Watch/Listen →
Why Food Quality Matters More Than Calories
The Healthy, Real Food®️ Podcast with Erin Hart, BSN, RN – Apple Podcasts
April 6, 2026
This episode of the Healthy Real Food Podcast focuses on why sustainable weight loss for women over 40 is about food quality and nourishment, not just calories. The host interviews William Grand, CEO of NutriFusion, who discusses America’s poor fruit and vegetable intake, how low produce consumption contributes to inflammation, oxidative stress, and chronic disease, and how ultra-processed foods and sugar can drive cravings and addictive-like eating patterns. Watch/Listen →
Beyond Synthetics: Why Bioavailability Matters for Your Pet
March 22, 2026
In this episode, Clayton sits down with William Grand, the visionary CEO and founder of NutriFusion. William shares the fascinating journey of his company, which began in 2008 with a mission to replace low-quality synthetic vitamins in pet food with highly bioavailable nutrients derived directly from fresh fruits and vegetables. William explains their unique dehydration and isolation technology, the economic realities of premium ingredients, and why their ‘family-first’ virtual business model is the secret to their success. Watch/Listen →
Vet Life with Dr. Cliff Featuring William Grand of Nutrifusion
March 17, 2026
In this episode, Dr. Cliff Redford discusses pet nutrition, dietary supplements, and innovative plant-based nutrition with William Grand from NutriFusion. They explore the science behind nutrient-dense powders, pet health strategies, and the future of human and pet supplements. Watch/Listen →
Food for Thought Leadership: How the New Food Pyramid is Reshaping Nutrition at Scale
February 17, 2026
William Grand, CEO of NutriFusion, discusses the ultra-processed food crisis and argues that fixing American eating habits requires both consumer education and federal policy. Watch/Listen →
From Farm, Not Pharmacy: How Nutrifusion Turns Real Produce Into Powerful Nutrients
January 1, 2026
Host interviews William Grand, co‑founder and CEO of Nutrifusion, about a cold‑dehydration process that concentrates organic fruits and vegetables into stable, plant‑based powders for use in food, beverages, nutraceuticals, and pet food. Watch/Listen →
Why People Buy: Episode #4 with Ingredient Innovator William Grand (CEO @ NutriFusion)
December 5, 2025
William Grand shares insights on product innovation and the role of education in consumer choices, and provides advice for new CPG companies looking to succeed in a competitive market. Watch/Listen →
How NutriFusion is Transforming the Food and Beverage Industry | Growth Shift Podcast with Jennifer
November 18, 2025
NutriFusion stands out as a pioneer in nutritional innovation. Founded by William Grand during a tumultuous economic period, this company is dedicated to infusing the natural vitamins and minerals from fruits and vegetables into everyday processed foods and beverages. Watch/Listen →
Nutraceuticals in pet food with William Grand of NutriFusion
April 24, 2025
Co-founder and CEO of NutriFusion William Grand answers the question, “What roles do nutraceuticals play in pet food?” Watch/Listen →
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NutriFusion® provides the nutrient-rich benefits of fruits and vegetables in everyday food products through whole non-GMO foods to create its concentrated micronutrient and phytonutrient-rich food ingredient blends.













