Real Food Vitamins for Millennials

Millennial Market Stats

There are over 79 million millennials in the United States and they are currently the largest generation with the most buying power. Millennials’ shopping trends are changing in a few ways. Euromonitor International found that 40% of millennials are looking for products with limited or no artificial ingredients. IRI data shows that millennials are spending more than other generations on prepared foods that are convenient. Simple ingredients and clean labels are incredibly important to this generation. Lastly, online grocery shopping for packaged foods is going through the roof because of this generation. Key packaging claims about the simple ingredients and health benefits of a product are super important to selling more products with online groceries.

Research continues to show the importance of vitamins and minerals for overall health. GrandFusion® vitamins help food, beverage, and supplement processors create the products of tomorrow that so many millennials are demanding.

Go With GrandFusion® Vitamins

GrandFusion® nutrient-dense fruit and veggie powders are able to withstand a wide variety of manufacturing processes, making it so much easier for processors to add plant-based vitamins and minerals to their products. How do GrandFusion® vitamins and minerals survive robust processing? Proprietary technology enables NutriFusion® to stabilize and concentrate the naturally occurring vitamins and minerals in fruits and vegetables. By adding the right amount of GrandFusion® to your products, you can easily make important claims like Excellent Source, Rich in Antioxidants, and the Nutritional Equivalent of Servings of Vegetables or Fruits.

Highly Concentrated = Ease of Use

GrandFusion® is highly concentrated making it a natural standout for formulators and product developers. GrandFusion is easy to add in to existing recipes saving costly reformulation. Additionally, GrandFusion® has no impact on taste, flavor, pallet feel, texture, etc.

Formulation Ideas

  • Nutritional Snack and Meal Bars with Natural Vitamins
  • Chips and Veggies Straws with GrandFusion®
  • Microwavable Products for the “Better-for-You” Consumers
  • Easy to Prepare Soups with GrandFusion® Vitamins and Minerals for Immune Support
  • Works with almost any private label food, beverage, or supplement application

Download the GrandFusion® Product Kit

Our GrandFusion® Product Kit includes the following:

  • GrandFusion® Product Specifications (NF-216, NF-316, NF-416, NF-661, NF-2371, NF-D3, and more!)
  • GrandFusion® Product Information Slides for Product Development
vegetable powder fruit powder cranberry powder food premix

GrandFusion® Benefits

  • Better for You and Your Customers
  • Squeaky Clean Label
  • Simple Ingredient Statement (no chemicals)
  • Functional Health Benefit of Natural Vitamins
  • Easy to formulate.
  • No costly reformulations (no impact on taste, flavor, pallet feel, etc.)
  • Excellent Bioavailability and Bioabsorption.
  • Rich in Antioxidants
  • Highly concentrated- 450 mgs will provide 100% of the DV.
  • Real Food Nutrition, synthetic free!
  • Research to support all claims

Possible Claims

  • Excellent Source of Vitamin A, C, D, E, B1, B2, B3, B5, B6, B7, B9, etc.
  • Rich in Antioxidants (Vitamins A, C, and E)
  • Nutritional Equivalent of 1 – 2 Servings of Vegetables/Fruits
  • Made with Real Fruits and Vegetables

Real Food.
Real Nutrition.

nutrifusion logo

Recent Articles on Millennial Consumer Trends

  • sugar new fda guidelines added sugars

DanoneWave Quietly Reduces Fat and Sugar

The French multinational food manufacturing giant, DanonWave, is famous for making nutrient-dense foods with less fat and sugar. The company is known for its brands such as Danimals, Dannon, Activia yogurt, and newly acquired plant-based [...]

  • millennials food market growing private label innovation

Private Label Innovation: Connecting To Millennials

Private label brands are manufactured by a particular company under another company’s brands. Over the past few years, private labels have seen a growth in market share. In fact, during the Private Label Manufacturer Association [...]

  • what do millennials eat

Infographic: What do Millennials Eat?

As we already mentioned in this article, the millennials are currently the most exciting generation of product and service companies because of their buying power, shopping demands and capacities. One of the things that the [...]

  • consumers do not understand clean labels better-for-you snacks category trust food system

New Research: Food Shopping Habits of Millennials

The food landscape is ever changing, and so does the behavior of people. Watershed Communications, a national brand strategy agency, conducted a study regarding the food shopping habits of Millennials. The participants, aged 18 to [...]

  • millennial dad shopping habits

Millennial Dads Spend Most Time Shopping for Groceries

Fifty years ago, women did the shopping while men worked or relaxed at home. However, the trend of consumer shopping has considerably changed over the years, thanks to technology and the shift in society. In [...]

  • millennial trendsetter foodies

Trendsetter Foodies Define Trends Shaping Natural Food

Millennials are now the spotlight in the food industry. Brands and marketers are interested in their thoughts on the ingredients that could become the next big, natural food trend in the industry. While conducting any [...]

  • hiking and healthy snacks

Consumers Want Healthy Snacks

Consumers are getting smarter and more health conscious these days especially when it comes to snacks. According to a report from The NPD Group, consumers are eyeing snacks that have perceived health benefits whether it's [...]

  • millennials

90% of Millennials Have Suboptimal Vitamin E Intake

A study from DSM Nutritional Products and Cornell University show that more than 90% of millennials or people that are in their twenties have inadequate levels of vitamin E. What does this mean? Data from [...]