Real Food Vitamins for Private Label

Private Label Market Stats

Private Label Manufacturer’s Association (PLMA) reports another year of strong earnings for private label brands with over $60 billion spent by consumers in 2018. The rate of growth is what’s staggering as private label consumer brands continue to grow at a rate of over 9%. Brands looking to challenge the new healthy food category are looking for ways to differentiate and stand out from the crowd. Instead of investing in large marketing campaigns, private label brands are looking for innovative ingredients to attract health-conscious consumers.

Research continues to show the importance of vitamins and minerals for overall health. GrandFusion® vitamins help food, beverage, and supplement processors create the private label products of tomorrow that so many consumers are demanding.

Go With GrandFusion® Vitamins

GrandFusion® nutrient-dense fruit and veggie powders are able to withstand a wide variety of manufacturing processes, making it so much easier for processors to add plant-based vitamins and minerals to their products. How do GrandFusion® vitamins and minerals survive robust processing? Proprietary technology enables NutriFusion® to stabilize and concentrate the naturally occurring vitamins and minerals in fruits and vegetables. By adding the right amount of GrandFusion® to your products, you can easily make important claims like Excellent Source, Rich in Antioxidants, and the Nutritional Equivalent of Servings of Vegetables or Fruits.

Highly Concentrated = Ease of Use

GrandFusion® is highly concentrated making it a natural standout for formulators and product developers. GrandFusion is easy to add in to existing recipes saving costly reformulation. Additionally, GrandFusion® has no impact on taste, flavor, pallet feel, texture, etc.

Formulation Ideas

  • Nutritional Snack and Meal Bars with Natural Vitamins
  • Chips and Veggies Straws with GrandFusion®
  • Microwavable Products for the “Better-for-You” Consumers
  • Easy to Prepare Soups with GrandFusion® Vitamins and Minerals for Immune Support
  • Works with almost any private label food, beverage, or supplement application

Download the GrandFusion® Product Kit

Our GrandFusion® Product Kit includes the following:

  • GrandFusion® Product Specifications (NF-216, NF-316, NF-416, NF-661, NF-2371, NF-D3, and more!)
  • GrandFusion® Product Information Slides for Product Development
vegetable powder fruit powder cranberry powder food premix

GrandFusion® Benefits

  • Better for You and Your Customers
  • Squeaky Clean Label
  • Simple Ingredient Statement (no chemicals)
  • Functional Health Benefit of Natural Vitamins
  • Easy to formulate.
  • No costly reformulations (no impact on taste, flavor, pallet feel, etc.)
  • Excellent Bioavailability and Bioabsorption.
  • Rich in Antioxidants
  • Highly concentrated- 450 mgs will provide 100% of the DV.
  • Real Food Nutrition, synthetic free!
  • Research to support all claims

Possible Claims

  • Excellent Source of Vitamin A, C, D, E, B1, B2, B3, B5, B6, B7, B9, etc.
  • Rich in Antioxidants (Vitamins A, C, and E)
  • Nutritional Equivalent of 1 – 2 Servings of Vegetables/Fruits
  • Made with Real Fruits and Vegetables

Real Food.
Real Nutrition.

nutrifusion logo

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