Archive for category: Beverages & Drinks

Mintel: 50% of Americans Look for Vitamins and Minerals in Hybrid Drinks

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Research conducted by Mintel revealed that more consumers are opting for beverages that support their fast-paced lifestyle and their health. This has led to most food manufacturers offering hybrid drinks the combine features from multiple beverage categories.

While juice is considered as the largest non-alcoholic beverage market in the US, sales have only increased by 1.2% since 2016. What’s more, carbonated soft drinks are also losing their share in the market as more and more people opt for healthier drinks. Now, hybrid drinks have become more popular and as a result, saw a 47% increase in sales last year.

What Are Hybrid Drinks?

According to Senior Food & Drink Analyst at Mintel, Beth Bloom, hybrid drinks are the new generation of beverages, but they are inherently higher in health benefits, making them more appealing to consumers.  Research showed that most people are looking for vitamins and minerals in hybrid drinks. However, American consumers are also looking at other attributes that include antioxidants, energy, and electrolytes.

Many America customers prefer hybrid beverages as their “pick-me-up” drink. Also, respondents prefer to drink the beverages in the afternoon to sustain their energy during the entire day. This is one of the key reasons why hybrid drink manufacturers create products with convenience and health in mind.

In fact, manufacturers who make these types drinks have a lot of opportunities to develop products that can meet the demands of their consumers. New hybrid juices are made using different juice bases and unique packaging from their conventional counterparts.  They also position their products in specialized retail locations to attract different types of consumers.

The Hurdles of Hybrid Drinks

But more than having more nutrient content, hybrid drinks also provide more opportunities regarding a product trial. Manufacturers produce different types of hybrid drinks to cater to the needs of customers. For instance, they create drinks to meet the demands of consumers who feel bored with their current options and who want to try healthier options.

While hybrid beverages are better options than 100% fruit juices, the industry has experienced some drawbacks as there appear to be more people wary about the price point of such beverages. In fact, 80% of hybrid drink consumers believe that the beverages are more expensive than other types while 57% non-hybrid drink consumers believe that such drinks are just gimmicks to get people to spend more money on frivolous and ineffective beverages.

Although they present more health benefits to people, many consumers are put off when it comes to their price. But this is the only challenge that the industry has to face.

Inspired by www.mintel.com

CytoSport Eyes Plant-Based Proteins In New Product Line

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Protein drinks are growing in popularity among multiple generations of people. Athletes are using drinks to improve their performance when playing sports. Protein drinks are believed to improve performance and increase muscle mass. But while dairy-based protein shakes are still popular, there is an increasing trend of people who opt for dairy-free protein beverages. Muscle Milk Maker, CytoSport, released a line of vegan protein shakes, powder, and bars to meet the demands of its vegan and vegetarian customers.

CytoSport Launches Evolve Brand to Compete in Plant-Based Protein

Dubbed as Evolve, this new CytoSport product is made from non-GMO, plant-based protein. Derived from peas, this new line of vegan protein products come in flavors like chocolate, toasted almonds, and vanilla. With this move, CytoSport is expecting to expand their customer reach to vegans and vegetarians, who naturally do not buy their products because they are dairy-based.

Greg Longstreet, the CEO, noted that the company needs to expand their market and they predict that plant-based proteins will dominate the market ten years from now. Although this is not the first time that the company has made innovations, launching Evolve is a very bold move by the corporation as it is well-known for making conventional protein shakes and powders. The move is beyond what the company is usually used to making.

Why Plant Proteins?

But why plant proteins? There is a premise that plant proteins are better sources of protein.  In fact, it is not only CytoSport that is now developing products using plant-based proteins. Even companies like Hormel, General Mills, Kellogg’s, and Tyson Foods have invested in plant-based proteins.

Aside from increasing revenue and improving their market reach, Evolve is also a way to introduce healthy drinks to women. The thing is that while the Muscle Milk brand is preferred mostly by men, Evolve was launched with female consumers in mind. It contains fewer calories than normal dairy-based protein shakes.

The Future for CytoSport

But while plant-based protein products are gaining traction in the market these days, CytoSport is facing a significant barrier as there are still many people who believe that consuming eggs and milk are the best sources of protein, instead of plants. Although this may be the case, the company is still banking on the belief that people will have a change of heart in the coming years. This is the reason why the company is developing other plant-based proteins. As a sampler, the company is going to launch its line of protein bars this coming spring.

The company is hopeful that the plant-based proteins will be embraced by the consumers of the future a.ka. Millennials. Aside from CytoSport, even Hormel is confident with this particular line of product. In fact, Hormel CEO Jim Snee noted that the company is projected to increase its sales by 2020.

Mainly, plant-based products will dominate the market as more and more people are now embracing the trend of eating clean and healthy foods. As consumers, we should expect to see a lot of food companies following suit to meet the demands of consumers who have converted to eating clean, organic and healthy foods.

Inspired by fortune.com

U.S. Plant-Based Food Industry Sees Boost In Annual Sales to $5 Billion

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The plant-based food and beverage industry is seeing a vast improvement in sales this past year. According to the retail sales data company SPINS, the total market of the plant-based industry was $5 billion in total sales last year. The executive director of Plant Based Food Association, Michele Simon, noted that that the growth of the plant-based food sector is stable and it is all thanks to the shift of consumers from animal products. In fact, the total sales of meat alternatives grew by 15.9% last year.

This is the reason why products like plant-based milk and refrigerated products have shown growth over the last few years.  It seems that there is a steady increase in milk and cheese alternatives with 31.4% sales increase observed. Aside from plant-based cheeses, the market is also dominated by smaller categories of meat options like meatless jerky, mayonnaise and other types of condiments.

What Factors are Growing Plant-Based Food Sales?

So what are the factors boosting plant-based food products? One of the factors influencing sales was the bill introduced by Congress that imposed non-dairy alternatives to omit the milk, yogurt, and cheese on the label. The proper labeling has resulted in less confusion and the public embracing plant-based food choices.

But more than the proper labeling, the change was driven by health, animal, and environmental concerns. While there is still a significant number of people who eat a predominantly carnivorous diet, there is an increasing number of individuals who want to eat more plant-based foods.

The Market: Vegans, Vegetarians, and Flexitarians

This lifestyle movement has caught the attention of many leading food brands. They have incorporated plant-based products to cater to the needs of the growing population of vegans, vegetarians, and flexitarians. Today, many food companies believe in the mantra that catering to the health of the customers is also essential to the health of the enterprise. But aside from people who have embraced the plant-based lifestyle, the plant-based food industry is also popular among people who follow certain strict diets such as the Paleo diet. Plant-based food products are catering to a broad spectrum of consumers.

This is the reason why companies like Daiya Foods, maker of non-dairy cheese substitutes like cheese and yogurt dominated the plant-based food industry. In fact, they sell their products in over 35,000 stores in the country and make more than $100 million in sales each year.

Many people are becoming more aware of the benefits of a plant-based diet, and they embrace it because it is not only good for the health but the environment too. Unlike other food trends, the plant-based diet will never go out of style. It is a significant shift in people’s lifestyle.

Plant-based food products are currently enjoying consumer acceptance. With the rise of the plant-based foods in the United States, consumers are finding healthier options and manufacturers are finding healthy profits.

Inspired by www.groceryheadquarters.com

Big Food Looks to Startups for Innovation

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With a push for innovation and new ideas, even food companies are looking to startups.  Recently, General Mills has backed startups for new ideas they can release to their loyal customers. But it is not only General Mills jumping onto this latest trend of looking to startups for new ideas.  In fact, companies like Coke and Kellogg’s have already partnered with their smaller competitors to stay on top of their game.

What’s Pushing the Trend?

With a large number of high-profile companies investing in smaller companies, it is no wonder why many players in the food industries are following suit. But why are companies investing in startups? There are many reasons why large enterprises venture into smaller companies. First off, big food can offer lower supply chain costs and increased sales channels that it takes years for startups to gain traction in.

Larger companies can introduce new products their loyal customers without spending directly on staffing as well as research and development. General Mills, for example, has invested in startups like the New York-based company, Tio Gazpacho, to develop products that appeal to both wellness and health.

Startups As Looming Competitors

With more customers looking for innovative goods and services, it cannot be denied that many startup companies are becoming very competitive these days. Startups are growing threats to bigger players in the food industry. For instance, Coca-Cola has faced problems in their sales as more people opt to drink healthier beverages than the infamous soda. This is the reason why it established its venturing arm to invest in products with billion-dollar potentials such as brands like Zico coconut water and Honest Tea. Instead of competing with their small, budding competitors, big food manufacturers would rather buy, invest, and work with them.

Startups Are Not Selling Out

Both small and big companies can benefit from such arrangement. While large enterprises get new ideas and even expand their client reach, smaller brands can get the funding that they need to develop their products and their sales channels.

But more than revenue and expanding their consumer base, there are other benefits to this kind of arrangement.  For instance, when General Mills invested in smaller startups, it also transformed its product lines towards clean, healthy and natural options. Going towards, cleaner, healthier and more natural products is something that startups have been dominating in the past few years. In fact, the sales of healthier products have grown to 11% during the first period of this year, and 7.9% of the food sales comes from organic foods. Large food and beverage companies have overlooked this trend in the past but are now trying to win back by investing in startup companies.

Inspired by WSJ.com

Adding Vitamin D in Food Can Reduce Respiratory Infections

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Millions of people suffer from respiratory infections every year. Respiratory infections including coughs, flu, pneumonia and bronchitis are typically caused by virus or bacteria. In the United Kingdom alone, about 3.25 million people suffer from at least one type of respiratory infection per year. Most of these infections occur during the winter months when the weather is cold, wet and dreary.

Researchers believe there is a plausible explanation why people get such infection during the winter months. Studies have shown that the occurrence of respiratory infection may also be attributed to the lack of exposure to sunlight – the leading source of Vitamin D. For the body to function properly, you need to take in at most 10,000 IU per day. Unfortunately, sun exposure can be quite difficult during the winter months.


Epidemic of Respiratory Diseases During Winter Time

Experts believe that respiratory infections can be lessened if people add more vitamin D to their diets during the winter. In fact, this will not only prevent people from incurring diseases, but it will also help NHS cut down its costs.

However, in the UK alone, there is a huge deficiency of the sunshine vitamin. Researchers from the Queen Mary University advise against fortification as it can significantly change the cost of food. Fortification may be a good idea for people who show significantly low levels of serum vitamin D.

But instead of fortification, one of the best solutions to this problem is to encourage people to bolster their Vitamin D intake through food. The problem is that food sources that are rich in vitamin D are only limited to oily fishes and shitake mushrooms. While getting vitamin D from food is important, one of the best ways to get this nutrient is to spend some time under the heat of the sun. Other options for food companies is to add natural vitamin D to food from sources like shiitake mushrooms. NutriFusion developed a stand-alone Vitamin D2 and D3 for food manufacturers to add to a variety of food without impacting flavor or texture.

Benefits of Vitamin D Against Respiratory Infections

About 70% of the population in the United Kingdom suffer from respiratory infection every year. Regularly taking vitamin D can reduce the risk of respiratory infection by 10% and reduces the need to take prescription antibiotics.

The study conducted by the researchers from the Queen Mary University places profound importance on fortification, but some authors believe that fortification should only be given to people who are at risk of developing osteomalacia that is the weakening of the bones due to low levels of vitamin D.

How does vitamin D fight against respiratory infections? Vitamin D plays a significant role in boosting the immune system. If you look at the cells of the immune system closely, they have receptors for vitamin D. Once the vitamin D adheres to the receptors thus reducing the levels of cytokines–a type of inflammatory proteins and increasing the amount of anti-microbial proteins.

Whether people take vitamin D-fortified foods or just bask in the sun as much as they can, the truth is that vitamin D can make significant improvements to the immune system resulting in a lowered risk for respiratory diseases.

Inspired by www.theguardian.com/science

The Transformative Food Trends of 2017

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While we are still in the middle of the first quarter of the year, food analysts have already determined different food trends that will become popular throughout the rest of the year.

#1: Perfectly Imperfect Whole Foods

People used to be so obsessed with perfection when it comes to their food. They want their carrots to be free from blemishes, and their spinach must have uniformly sized leaves. Today, however, the perception of perfection has changed. To achieve perfect produce, they need to undergo a lot of agricultural treatments. For carrots to be blemish-free, they need to be sprayed with nematicide so that their roots can grow perfectly without being eaten by nematodes.

This year, many customers want imperfect whole foods. For them, foods with cleaner labels are more important than perfect produce. Customers prefer foods that are unadulterated and has undergone minimal processing.

#2: All Smart Everything

You have your smart appliances so expect to see all smart everything in the food scene this year. Multiple companies that manufacture kitchen appliances have developed smart devices to provide more convenience to users. For example, the company Flatev has made kitchen appliances that will allow you to make homemade tortillas or bread with just a few clicks of the finger.

#3: Plant-Based Movement

Another trend this year is the plant-based movement. Consumption of plant products is increasing this year as more people are becoming aware of the health and environmental benefits of eating a plant-based diet. In fact, many companies have jumped on the bandwagon of producing plant-based food. Almond milk, for instance, is a billion-dollar industry that is constantly increasing its revenue as more people are looking for dairy alternatives. Other companies have also created plant-based meats to meet the demands of people who prefer not to eat meat.

#4: Internet Retailing

Big retailers like Walmart, Safeway, and Kroger have typically expanded by building a larger store or opening more distribution all over the country—or the world. Building a business through traditional retail may still be popular today, but it is being replaced with internet retailing.

Today, most millennials prefer convenience, which is why online shopping is a very attractive option for buying things. In fact, we can buy anything on the internet. From ready-to-eat meals to groceries, you can simply purchase anything with just a few mouse clicks.

But aside from internet shopping, the use of technology is also implemented in brick and mortar stores. Amazon launched its Amazon Shop where people can shop for items without having the need to go through a checkout counter as their payments are already deducted through RFID.

Inspired by www.forbes.com

Mixed Reality: The Future For Food And Beverage Brands

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Virtual reality and augmented reality have been two of the largest trends in technology over the past few years. Companies like Apple, LG, Samsung, and Microsoft are putting significant investments in mixed reality. They are even planning to make this technology available to the masses. However, it is not only tech giants that are looking into using augmented reality. In fact, food and beverage brands are eyeing mixed reality to improve the marketing of their products.

Brands Buy Into Mixed Reality

In the future, consumers will throw away their bulky devices for mixed reality glasses to do ordinary things like surf the internet, play games, and communicate with other people. Brands will have the opportunity to engage customers in the 3D world through packaging and point of sale displays. As a result, mixed reality technology will bridge the gap between digital and physical shopping.

In an even distant future, food manufacturers can use mixed reality to manage their inventory through eye sensors and spatial mapping. While there is still a long way for food manufacturers to go before they can fully benefit from mixed reality, some companies have already adopted the digital campaign.

Coca-Cola, for example, has offered 3D gaming to encourage more people to buy their products. Another company, Hellman, has also launched 3D recipe tutorials provided by celebrity chefs. In the future, retail industry giants will create an augmented-reality store where customers can see a digital image of the store and order their products online.

 

The Future of MR, AR, and VR for Big Brands

Many believe this technology will become mainstream in the future. Opportunities for many food and beverage brands to market their products will create an automatic analysis of the market. The challenge that manufacturers are now facing is how to index billions–even trillions–of data points to market to the right audience.

A new feature of mixed reality technology is eye tracking. Multiple tech companies have invested in this feature as it allows them to track where customers are focused. Eye tracking is an additional way to improve the analytics of the business. This feature is also used to improve machine learning over time.

Developers are also looking to integrate the internet of things (IoT) with mixed reality. This means that if you look at your fridge, for example, through the mixed reality glasses, it will generate information about your inventory and nearby grocery stores. This natural feature provides an emotional connection with the technology.

With mixed reality technology, everything will become real estate regarding brand marketing, and it will provide a better shopping experience to customers. The technology already exists and what food and beverage companies need to do is to improve the platform.

Inspired by Keith Curtin’s article on venturebeat.com

Shoppers Willing To Spend Extra For Ingredients They Recognize

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Most shoppers today are more aware of the food and beverage products they buy. They opt for products made from organic and natural ingredients, and they value the transparency of product labels more than ever before.

In a recent survey conducted by Ingredients Communications, it revealed that 52% consumers are willing to spend 10% more on food products that contain ingredients they trust and recognize. The survey interviewed 1,300 consumers from North America, Europe, and the Asia-Pacific. The survey also noted that 18% of the respondents are willing to pay more than 10% for reliable brands.

Consumers from the United States are the ones most prepared to pay extra to 44% of the respondents responding yes. This is followed by shoppers from the Asia-Pacific including the Philippines (29%) and Malaysia (26%) indicating that Asia is an emerging market for food companies who want to improve their transparency and recognizability of the ingredients they use.

Co-Branding Allows Shoppers to Recognize Reliable Products Easily

So, what does this survey imply? It simply points to the importance of having clean labeling on food and beverage products. Consumers are becoming aware that many food companies are now using synthetic or artificial ingredients to make their products. These ingredients are now known to cause negative side effects to the body. The movement of going back to basics which include buying products made from all natural ingredients is becoming popular. Food manufacturers are using this movement to their advantage by rebranding their products and co-branding with their suppliers.

Co-branding has become hugely popular in the clean labeling movement. According to the director of Ingredient Communications, Richard Clarke, co-branding has been used in the tech industry to sell products like laptops. If the food industry uses it, it will be easier for the consumers to know which brands to trust because they have partnered with other reliable brands and ingredient suppliers. This will result in higher spending, repeat purchase, and stronger loyalty to the company.

While co-branding is a great way for shoppers to easily recognize the ingredients and brand of the product that they want to buy, it may lead to higher prices. This leaves food companies to shop around from among its co-branded suppliers to find ingredients that are also cheaper. Successful branding is still resulting in more revenues because shoppers are willing to pay more for products that are made from familiar ingredients.

Shoppers Make Informed Decisions When Shopping

While co-branding is a great strategy to make ingredients more recognizable to the consumers by partnering with equally reliable companies, there are other factors that influence the product choices and decisions of consumers. Today, many consumers are very critical about the decisions that they make when it comes to buying different types of products. With their savvy abilities and increasing awareness, they are able to recognize which ingredients are good and which ones are not. The ability to distinguish the good from the bad ingredients make consumers want to pay more.

Inspired by www.groceryheadquarters.com