General Mills Faces Lawsuit Over Cheerios Protein

Cheerios manufactured by General Mills is a very familiar brand of breakfast cereals for people residing in the United States. It was launched under the brand name of CheeriOats but then changed its name to Cheerios in 1945. GM developed Cheerios Protein this past year to grab the attention of health-conscious consumers seeking more protein in their breakfast.


General Mills is in another consumer crisis due to their protein claims. They are being sued on the grounds that the exact proportion of proteins as written on the packaging is not the same as is present in the actual cereal. The lawsuit was filed by the consumer advocacy group, Center for Science in the Public Interest (CSPI), claiming that Cheerios Protein has just “irrelevantly” more protein than usual Cheerios, yet considerably more elevated amounts of sugar. If you ask a typical mom, she’ll probably consider giving her child a breakfast with more protein. Consumers must be protected from exaggerated health and nutritional claims.

Cheerios Protein Also Known As Cheerios Sugar

As indicated by CSPI and the cereal’s nutritional labels, Cheerios Protein has seven grams of protein for each serving while standard Cheerios has only three grams. In any case, a serving size of Cheerios protein is 55 grams, while the serving size of plain old Cheerios is 28 grams. Additionally, the protein-packed cereal has 17 grams of sugar, while the classic assortment has only one gram. On the off chance that you read the label, Cheerios Protein incorporates nine unique sweeteners, extending from chestnut sugar to corn syrup to molasses. When you look at the breakdown of sugar in the two brands, the 200 calories of normal Cheerios contains only 2 grams of sugar, while Cheerios Protein has an excess of 14 grams of sugar in the same serving size.

Consumers who buy Cheerios Protein probably think they’re doing themselves a favor, and that this more expensive product is essentially a protein-fortified version of original Cheerios,” CSPI Litigation Director Maia Kats said in an online proclamation. He further added, “In fact, the main thing that distinguishes Cheerios Protein from original Cheerios is the huge amount of sugar and extra calories.” (Star Tribune)


General Mills Responds To Claims

CSPI claims that Cheerios Protein contains more sugar than protein and should be firmly rejected by the F.D.A. as an unauthorized claim. General Mills, however, believes otherwise.They added to their statement by saying:

“We don’t normally respond to these publicity-seeking lawsuits from CSPI, but we do reject their comparisons as unauthorized claim” General Mills also said. “Cheerios Protein is accurately labeled, and provides a good source of protein in every labeled serving.”

In response to the charges General Mills had something interesting to say, they believe their product is playing by the F.D.A. rules as the standard for a “good source of high-quality protein.” It will be interesting to see how this lawsuit plays out over the next year.

For the Full Article From Star Tribune: Click Here

NutriFusion® is Here to Help

We hate to see consumer goods companies continue to make mistakes with nutritional and health claims on their products. Our team developed a way to stabilize the nutrients in fruits and vegetables. We didn’t stop there, we have now found ways to stabilize proteins and omega fatty acids. Our products could help you add back valuable nutrients and proteins to your breakfast foods. When you are looking for supercharged nutrition from organic, non-GMO produce that can withstand all the steps of processing, choose NutriFusion®.

Learn more about our products!