The New Decade of Food Trends

Global market research firm Mintel recently released a forecast for food trends in this new decade. This seems to be a crucial decade in which they see consumer tastes for food quickly evolving.

The Trend for More Single-Serve Portions

Single-serve meals are going to have more demand based on statistics from research firms which say that single-person households are on the rise. The US will have more than 36 million single-person households in 2019, a rise of around 80% compared to 2000 statistics. In 2060, the number of elder Americans (65 and above) will be 95 million, almost double that of the 52 million seniors today.

The Battle to Conserve Food

Consumers are becoming more aware of sustainability and waste when it comes to foodstuffs. In fact, this is an important item that many believe will be important for consumers starting this year. Consumers, for instance, are buying irregularly shaped food packages, aware that such items mean that much less food waste.

Retailers are thus studying and applying more flexible packaging systems. “Wonky” veggies and fruits will, therefore, be consumed and not thrown away during processing and packaging. Plastic is also being replaced in packaging by materials that decompose.

New Product Development Means Holistic Health

For manufacturers involved in NPD or new product development, holistic health is coming to the forefront. Consumers want products with lower fat, salt and sugar content, and also want more options on flavors. Meat alternatives are now more popular than ever. More than 30% of Americans think of themselves as flexitarians today. The future is bright when it comes to new product development over the next decade.

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6 New Superfoods You’ll See in 2020

Every year a set of new superfoods is touted to be the best. They become the newest stars of the nutrition world, giving consumers that much more nutrition per dollar spent on food. These foods may be the basis for or supplementary to your lifestyle. This new year and decade see great new superfoods or macronutrients coming into the market. Take a look at the following:

New Herbs

Last year adaptogens, herbs that help the body combat long term stress and give it endurance, were all the rage. It didn’t take long for herbal gurus like Rachelle Robinett to come up with new herbs that are even better than adaptogens.

She’s marketing a new class of herbs called nervines or nerveless HRBLS, basically, herbs that soothe the nerves instantly. They command the body to come out of fighting mode and put it into a calm and digestive frame.

Fiber is Still It

Fiber remains one of the best and most appreciated options in health and wellness. Expect to buy up your share of high fiber products based on legumes, grains, and nuts in 2020.

You can also turn on to the habit of snacking on these and high fiber snacks are getting more market shares. You can, for instance, use fiber boosts like acacia fiber to smoothies. Ms. Robinett classes fiber as a major macronutrient.

Prebiotics Rising

Like fiber, prebiotics is a powerful aid to digestion. They are becoming more popular, basically following in the footsteps of probiotics. (Probiotics have become so popular that there are even designer probiotic chips for the health-savvy lifestyle eater.)

For a healthy gut, some experts in the field think that prebiotics works better than probiotics for healthy digestion. Prebiotics come from indigestible fiber from plants like garlic, chicory and oats, and certain vegetables or grains. Prebiotic boosts are available in powder packs.

The Perfect Choco

Chocolates are the perfect lifestyle mood boosters. For those who worry that they may be unhealthy, worry no more. Experts have found that super dark chocolate which contains raw cacao is chock-full of antioxidants, fiber, iron, magnesium, and fiber. The votes should rack up for at least 75% dark chocolate content, or higher.

Now you can eat the perfect healthy chocolate to your heart’s content. Moderation, though, remains key to healthy eating even for the latest and the best macronutrients available in the market today.

Bitters for Better Digestion

Still, on the subject of digestive health, digestive bitters will help stimulate the creation of your body’s powerful digestive enzymes. This takes out the need to take exogenous enzymes, usually marketed as pills. Bitters like chamomile and dandelion root found in herbal teas help your body digest properly, reduce bloating and gas, and absorb nutrients better.

Algae Supreme

Chlorella, an alga, contains all the body’s amino acids, is rich in B12, antioxidants, minerals, and other vitamins. It binds naturally to toxins like heavy metals. This makes it a superfood, a powerhouse of health benefits. Make sure you use the tablets or powdered products with the outer shell pulverized.

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Chobani Betting on Plant-Based Dairy Products as Its Next Flagship Product

Chobani, a food manufacturer famous for its Greek yogurt, is set to expand from the yogurt aisle to the plant-based dairy alternatives by betting on oat milk as its next flagship product. The company is set to launch an oat-based dairy product that includes not only oat milk but also oat-based yogurt on separate dates. The company will unroll its oat-based yogurts in December of 2019, while the oat milk and creamers will be launched in January 2020. However, this was not the first time that the company has pushed into making plant-based dairy alternatives as it has already started with coconut-based yogurt during the start of 2019.

Plant-Based Dairy Products are Future Growth for Chobani

Chobani is dubbed as the second-largest yogurt maker in the United States. With the new offering of plant-based dairy products, the company is cementing its goal of not becoming your usual yogurt company. Peter McGuinness, Chobani’s president, noted that the company has been making yogurt for 11 years. Still, this new endeavor transcends from yogurt to a bigger market – vegetarians, vegans, and plant-based eaters – that is a captured market that is exponentially growing in the United States.

McGuinness also mentioned that the company is embracing a transparent approach in its products, citing that its new creamers are made with real cream and contains fewer but more relevant and functional ingredients that the consumers can easily understand. Moreover, he also cited big companies such as Nestle and Danone, whose brands include Coffee-Mate and International Delight, respectively, are made with oil and do not contain any dairy at all.

There couldn’t be a better time to introduce the oat-based yogurt. Aside from the yogurt business getting stronger with sales increasing to 9% annually, according to Nielsen, many consumers are now looking for products that are healthier as well as better for the planet. Oatmilk yogurt is the perfect product to launch. Plant-based dairy products such as oat milk and oat yogurt provide an alternative to dairy, especially for people who have a restrictive diet. McGuinness pointed out that the number of plant-based dieters is increasing. Moreover, he also noted that the market for oat milk is set to increase to $50 million in the following year.

Why Oat Milk?

But with so many products that can be turned into plant-based dairy alternatives, Chobani opted for oats because of its better nutritional value, particularly its low-fat value. Growing oats is also more environmentally sustainable than nut trees such as almonds and walnuts. Lastly, it also has a good taste option than plant-based dairy alternatives made from either soy or almond.

But while launching off the non-dairy alternative can be an exciting venture of Chobani, tension may arise, especially when a dairy company expands into a plant-based offering. As such, Chobani released a press release that developing to the non-dairy alternative products will not replace its other conventional products – much to the relief of their long-time customers. What the company wanted is to expand its consumers from flexitarians to vegetarians and vegans. For ethical marketing, Chobani will be calling its products oat drinks and oat blends instead of “milk” and “yogurt” to avoid deceiving the rest of the consumer population.

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Drinking Tart Cherry Juice May Promote Memory and Cognitive Performance

The University of Delaware recently conducted a study that shows a promising link between the prevention of memory loss and boosting cognitive ability with the consumption of tart cherry juice.

Boosting cognitive performance and prevention of memory loss should not just be the goal of older adults. And neither should it be a goal solely to gain more money or traction up the corporate ladder. Even people in the prime of their lives should opt to promote and protect their brain health. Why? Cases of dementia are on the rise. It is an umbrella term used to refer to a decline in thinking, problem-solving, language, and memory skills that affect a person’s ability to perform daily chores.

The Study on Tart Cherry Juice

In a different study, the University of Delaware stumbled upon the anti-inflammatory and antioxidant properties of the tart Montmorency cherries. It was shown to be capable of reducing blood pressure. The researchers wanted to explore the cherries’ properties further and tested their efficacy on brain health.

The new study results showed that frequent consumption of tart cherry juice showed to improve cognitive abilities as demonstrated by their decision making and memory skills. This is in comparison to test subjects who did not consume any tart cherry juice at all. It was proposed that the cherries’ oxidative stress-fighting and anti-inflammatory properties may help boost the blood flow to the brain, thereby increasing mental capacity. It is also believed that the bioactive compounds it contains like melanin, anthocyanins, and polyphenols may be crucial to its blood-pressure-lowering effects.

Importance of Cognitive Function

It is crucial to reiterate that cognitive function is a vital indicator of the quality of life and independence—whether as an older adult or not. That’s why it is important to start providing your brain function with the support and protection it needs to continue to do its cognitive role efficiently and reliably. And one way of achieving this is through the frequent consumption of tart cherries in the form of juice as put forth by the study.

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Foods Rich in Flavonoids Have Cancer-Fighting Abilities

What makes fruits and vegetables healthy are that they contain enzymes that can influence physiological processes in the body, and also contains flavonoids that can bring many benefits to the body.

A study conducted by researchers from ECU’s School of Medical and Health Sciences analyzed data obtained from the Danish Diet, Cancer and Health Cohort with 53,048 Danes for 23 years. The study found that people who regularly consume foods that are rich in flavonoids are less likely to die from cardiovascular diseases and cancer. The study was published in the journal, Nature Communications, and is a collaboration between the Danish Cancer Society Research Center and Herlev & Gentofte University Hospital.

What Is the Study All About?

The lead researcher, Dr. Nicola Bondonno, noted that the protective effects of flavonoids are highest among people who are at risk of developing chronic diseases. This is especially true among people who heavily smoke and drink alcohol, particularly those who consume more than the recommended amount per day. The findings of the study are significant because flavonoid-rich foods can be used to prevent the onset and development of chronic diseases potentially. But aside from people with chronic diseases, flavonoids can also benefit healthy people who want to maintain their good health.

Where to Get Flavonoids?

While many fruits and vegetables contain specific amounts of flavonoids, one can get more by consuming flavonoid-rich foods such as tea and apples. Other types of foods that are rich in flavonoids include broccoli, oranges, and berries. There is a myriad of fruits and vegetables that contain high amounts of flavonoids. The study shows that consuming at least 500 milligrams of total flavonoids can reduce the risk of cancer as well as heart-related diseases.

How Many Flavonoid-Rich Foods to Consume?

But how much of these foods should you take in to benefit from flavonoids? The same study noted that it is easy to achieve the daily recommended amount by having an idea of the serving sizes of foods that you should eat. For instance, you can get 500 milligrams of flavonoids by consuming any of the following: one apple, one cup of tea, one orange, 100 grams of broccoli, and 100 milligrams of blueberries.

How Do Flavonoids Work?

While the study is conclusive that flavonoids can help promote better health, the mechanism on how it brings benefits to the body might still be a little vague. However, Dr. Bondonno noted that the protective effect of flavonoids is because it has anti-inflammatory properties. The anti-inflammatory properties can help improve blood vessel function as well as promote the immune system function.

The Future These Natural Wonders

Flavonoids come with potent anti-inflammatory benefits to the body, but Dr. Bondonno wants to research further the specific types of cancers and heart diseases that can benefit from flavonoids. Eventually, identifying the type of cancer and heart disease that can be prevented by flavonoids and the kind of food that can help the body may lead to the development of medicine made from nature.

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Lowered Risk for Cardiac Diseases is Tied to a Healthy Plant-Based Diet

It may not sound surprising. Still, a US study has indicated that individuals who consume a healthy plant-based diet have a lower likelihood of developing and dying from heart-related problems.

The Study Background

Over three decades, researchers have followed 12,168 middle-aged adults and evaluated their food preferences and eating habits at various points of the study. Through the length of the study, there were a total of 5,436 contributors who died, and out of these numbers, it was shown that 1,565 of them did due to a cardiovascular problem.

As a background, the participants of the study were between the ages of 45 and 64 years old. During the beginning of the study, these participants did not have any heart problems. Further, the study also segregated the participants’ plant-based diet into four classes. One, the diet that was more unhealthy and starchy plants like processed foods and potatoes. Two, an entirely vegetarian diet. Three, a plant diet based more on green vegetables. And the fourth, an overall plant-based diet but not strictly vegetarian.

It was seen that people who adhered to diets 2 through 4 consumed less than a serving of processed food or red meat a day with an average of 4.1 to 4.8 servings of vegetables and fruits. While those on the first diet usually had 1.2 servings of processed or red meat daily with an average of 2.3 servings of fruits and veggies.

It is noted, though, that the study’s limitation is that the research relied on the participant’s capability of accurately recalling and reporting what they ate.

Key Intake from the Study Results

  • It was seen that throughout the study that those who embraced and carefully adhered to a plant-based diet were physically active, high school graduates, white, and women. And it was also seen that those who adopted the plant-based diet were less likely to suffer from diabetes, high blood pressure, or obesity. Almost all of them were non-smokers.
  • Vegetarians and those participants who incorporated more plant-based and healthy food options in their diet had a 16% lower risk of getting diagnosed with a cardiovascular problem in succeeding follow-ups.
  • On the other hand, individuals who did not eat a lot of plant-based food in their diet increased their chance by 16% of getting non-fatal strokes or heart attacks and even developing heart failure in comparison to those individuals who ate more plant-based food.
  • What’s alarming is that the study showed a diet rich in refined carbs, and animal products have a higher chance of dying from heart disease. This chance is indexed at a 32% rate while the chances of dying—from any cause—during the study were pegged between 18 to 25 percent.

A Healthy Plant-Based Diet Can Make a Difference

As the study provides more evidence pointing to plant-based food being good for your heart health, everybody is urged to add more whole grains, vegetables, and fruits in their diet while lessening the consumption of processed and red meat.

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Can Skin Cancer Risk Be Reduced By Vitamin A?

Are you ready for the answer? Straight from the researcher’s findings and as published in JAMA Dermatology:

“We found an inverse association between intake of vitamin A and carotenoids and risk of cutaneous [squamous cell carcinoma], supporting the protective role of vitamin A against [squamous cell carcinoma] development. Our data further support the contention that supplemental and dietary vitamin A may be beneficial in preventing [squamous cell carcinoma].”

When written in medical terminology, it all sounds like mumbo-jumbo. Why can’t they just answer the question with a straightforward yes or no? Simple, because in a live species and constantly changing the world and environmental factors there’s a lot of things that need to be considered. Let’s take the first step to make it easy to understand.

What is Vitamin A?

It is a fat-soluble vitamin that is important for sustaining a variety of life processes within our body. It is crucial for skin health, reproductive health, and eye health. Although a variety of study has shown the benefits of vitamin A in keeping the skin supple and young, there is no direct evidence to support its ability to boost skin health.

When sourced from animals, vitamin A is known as retinol and is found in beef liver, turkey, chicken, and eggs. In vegetables, it is known as beta-cryptoxanthin, alpha-carotene, and beta carotene. Good plant sources of vitamin A are papaya, apricots, broccoli, pumpkin, butternut squash, kale, carrots, and sweet potatoes to name a few.

Vitamin A can also be consumed from supplements. For females, the maximum daily dose recommended is not more than 700mcg daily and for men no more than 900mcg a day.

The Link Between Skin Cancer and Vitamin A

In the US alone, there are 1 million new cases of skin cancer each year. And the most prevalent type is the squamous cell carcinoma, according to the Skin Cancer Foundation. Due to its frequency, healthcare practitioners are urged to find better ways to lower people’s risk of getting skin cancer.

The results were based on a study of 48,400 men with an average age of 54.3 years old and 75,170 women with a mean age of 50.4 years old. The study took 26 years and resulted in a total of 3,978 documented skin cancer within the study population.

Analysis of subsequent follow-up showed that individuals who had a higher vitamin A intake showed to have a decreased risk for acquiring squamous cell carcinoma or skin cancer.

Key Findings of the Study

  • Yes, the study found that individuals who had a high intake of vitamin A showed an equally lower risk for skin cancer, specifically the squamous cell carcinoma type.
  • Is the form or source of vitamin A in the diet important? Yes, the source of vitamin A matters. According to the study, in the population studied, those who got their vitamin A sources from whole food and most especially those sourced from vegetables have a lower risk for cell cancer. Thus, vitamin A sourced from vegetables are better than the ones sourced from animals. And vitamin A sourced from whole food trumps the ones from dietary supplements.

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Your Mainstream Guide to Vitamins and Minerals in Drinks

Drink your vitamins and minerals! Yes, I’ll repeat it for mainstream people, meaning people on the go, drinking their food has fast become the norm. But don’t let these drinks fool you because they pack a lot of punch.

Need some energy boost? Easy! Just look for drinks that have B-vitamins to keep you on the go. Are you looking to detox the body? Gulp some cold-pressed juices that are rich in Vitamins A, C, and E or simply A.C.E. Want to keep your bones strong and healthy, reach for a yogurt smoothie that has potassium, vitamin D, and calcium. Refueling and rehydrating is your choice? Then grab a drink with vitamin B12, magnesium, and potassium.

The key here is understanding your vitamins and minerals to achieve your goal better. A lot of beverage manufacturers are formulating and fortifying their drinks from fermented, brewed, to carbonated water to deliver a healthier and more promising product that is stable all through its shelf-life.

Overcoming Gaps in Nutrition with Vitamins and Minerals in Drinks

When it comes to meeting our daily nutritional needs, according to the US Dietary Guidelines, the emphasis is placed on the consumption of nutrient-dense whole food and drinks. In an ideal world where people don’t make poor food choices, eating whole foods should be enough to support optimum health. Whole foods are the key because the body can not make nutrients and minerals; instead, they have to come from food sources. These are called essential nutrients that play a vital role in daily bodily functions. Since we don’t live in an ideal world, and neither are we always making the right food decisions, obtaining these critical nutrients from fortified food and drinks helps individuals meet their daily nutritional needs.

Carefully Fortified and Crafted Beverages

Technologically challenging, crafting fortified beverages takes a lot of research and knowledge that take into consideration not only the flavors, nutrient content but also the functional nutrients like fiber and protein as well as interactions between ingredients and the overall stability of the product.

Take, for example, the fat-soluble vitamins which are vitamins A, D, E, and K. Since they are soluble only in fat, it presents a challenge to add them to water-based drinks. Vitamins are organic substances and are inherently unstable as a whole. They are very sensitive to oxygen, light, and heat. Thus, processing them and adding them to a drink needs considerable knowledge.

Aside from vitamins, some minerals are used to fortify drinks. Minerals are inorganic and don’t break down quickly when processed. However, interactions between minerals are rampant, and a solid understanding is vital in its usage and fortification of drinks. Further, some minerals boost another mineral’s efficacy. Some form of the minerals are less effective, and the more effective form can be a bit costly, but the most effective form should be of paramount choice.

And lastly, lifestyles and ages of the targeted market are also important. Example, a nutritional beverage targeted for an adult athlete can be toxic to a toddler. That’s why the concept for a fortified drink should be adequately developed with a variety of factors to consider.

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Choose GrandFusion® Real Food Vitamins & Minerals for Your Drinks

GrandFusion® fruit and vegetable powders have revolutionized the functional food and beverage marketing by enabling food processors to easily add real vitamins and minerals from fruits and vegetables without impacting the taste or texture of their end product. Interested in learning more about how we do it? Download our guide to Formulating Functional Foods and Beverages!creating functional foods and beverages product development food science testing

Do Consumers Know Where Almond Milk Comes From?

Sounds like a silly question but the word milk is commonly associated with cows, like cow’s milk. And herein lies the confusion.

When grocery shoppers are out and about trying to meet their grocery list, they are faced with more choices than ever. Groceries now have a variety of milk to choose from, like plant-based milk alternatives, 1% cow’s milk to whole cow’s milk or even goat milk. This huge selection can be confusing to buyers, and thus the FDA (Food and Drug Administration) put up a poll to see if buyers want their plant-based food labeled using dairy terms.

The Results

There were over 7,000 respondents to the poll and almost 75% of them communicated that they do want the plant-based substitutes to be labeled in traditional dairy terms so that it is easier for them to compare and contrast.

In an earlier version of the poll, the data showed that 40% of households in the US do consume and buy both plant-based milk and dairy-based milk. Those people who drink only cow’s milk, 78% of them chose to use the word milk when describing the plant-based version. However, others who do not consume cow’s milk preferred a more descriptive term when it comes to labeling these plant-based milk alternatives. They preferred to use words like non-dairy or dairy-free compared to milk substitute or milk alternative.

Voluntary Standards for Labeling Plant-Based Dairy

And from these polls grew the voluntary standards for labeling plant-based dairy products. It helped companies to name their products using the plant ingredient used as a base. For instance, soy milk comes from soy products; almond milk comes from almonds; coconut milk comes from coconuts, and so on.

The voluntary standards also recommend companies to use labels that include non-dairy, dairy-free, or plant-based milk. However, in current times, the more significant trend tended to take on the plant’s name like soymilk, almond milk, and the likes. But if you read further, it will contain the phrases dairy-free or its alternative in smaller font.

Some people in the plant-based community are not satisfied with the current label trends because they believe that all milk should be accurately labeled like milk from cows should be cow’s milk or milk from goats should be labeled as goat milk. This is what they deem as descriptive and accurate labeling.

The Future of Labeling Almond Milk and Other Plant-Based Milk

Traditional dairy is declining while on the other hand, plant-based dairy continues to gain traction. 2,700 dairies in the US closed last year, and the whole dairy industry lost more than a billion dollars’ worth of sales. The slowing demand brought dairy prices down and consequently, its overall sales.

Between the years of 2012 and 2017, plant-based milk grew in leaps and bounds. Although data has shown that buyers are not confused about where their bought milk come from, lawmakers have proposed the Dairy PRIDE act which bars companies from using dairy-related words to their plant-based alternatives.

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Plant-Based Beverage Companies are Fortifying with Real Vitamins From Plants

Traditional dairy milk has always been fortified with Vitamin D and even Omegas in some cases. Plant-based beverage companies are looking to GrandFusion® to fortify their products with real, plant-based vitamins and minerals from fruits and vegetables. GrandFusion® fruit and vegetable powders are 100% dispersible and add a natural plant-based solution to vitamins in plant-based beverages. Interested in learning more? Check out our guide to creating functional foods and beverages.

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4 Nutrients That Vegans are Likely Missing in Their Diet

Common reasons why people go vegan is that they are concerned about animal welfare, trying to reduce their environmental footprint, and even wanting to be healthy. Whatever reasons why people embrace the vegan lifestyle, one thing is for sure, some of their nutrient needs may not be met adequately. And four vitamins and minerals are commonly lacking in a vegan diet, and these are:

1 – Iron

Animal meat is rich in iron and iron is the reason why our blood has that vibrant red color. Iron is essential in the transport of oxygen from the lungs to the cells all over your body. Thus, iron plays a crucial role in various bodily activities like promotion of a healthy immune system and energy production in the muscles.

Absorption of iron is also affected by various factors. Iron from plant-based food has less absorbability than from animal sources. Inclusion of vitamin C rich fruits and vegetables can help increase iron absorption from plant sources. Then there are also foods that can inhibit iron absorption like phytates, zinc, and calcium in vegetable proteins, grains, rice, and legumes.

2 – Iodine

Iodine is commonly found in seafood, and it is essential in making thyroid hormones, which play a role in the development of the central nervous system, regulation of metabolism, and for healthy growth and development. When a person is deficient in iodine, it can cause myriads of health issues like stillbirth, miscarriage, and congenital anomalies in women. It can also lead to constipation, dry skin, hair loss, facial puffiness, depression, muscular weakness, and lethargy, to name a few.

When it comes to vegan food rich in iodine, it would all depend on the iodine content of the soil where the plant was grown. So, the best way to ensure adequate iodine intake for vegans is to use iodine fortified foods like iodized salt and fortified nut or soymilks.

3 – Calcium

The most known source of calcium is cow’s milk; that’s why infants, toddlers, and school-age children are given cow’s milk to help with bone and teeth development and maintenance. Bones are the body’s reserve for calcium, which is vital in muscle movement and the continuous beating of the heart.

For vegans, eating foods fortified with calcium is the best solution to solve deficiency: calcium-fortified cereals, nut milk, and soymilk. Legumes, seeds, nuts, bean curd, and tofu are also plant-based foods that have a good content of calcium.

Another thing that vegans need to understand is that oxalic and phytic acid content in vegetables may inhibit calcium absorption and thus the need to consume more food rich in said nutrient. Foods that contain oxalic and phytic acid are soy products, some raw beans, grains, nuts, seeds, rhubarb, and spinach.

4 – Vitamin B12

Organ meats are rich in vitamin B12, and this vitamin is crucial in the creation of red blood cells. It is also essential in the production of neurotransmitters for proper brain function and the creation of myelin sheaths that insulate nerves. When a person is deficient in this vitamin impaired bladder and bowel control, visual disturbances, mood changes, memory loss, movement problems, impotence, weight loss, and bruising to name a few may occur.

Algae and some mushrooms are a naturally occurring source of vitamin B12 in the vegan diet. But now there are also vegan food sources that are fortified with vitamin B12 to ensure sufficiency in the diet.

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Vegans Need to Look Closer at Nutrient Content

While veganism and vegetarianism are growing diets, there are still some issues that people need to be aware of when consuming food this way. As we mentioned above, many plant-based foods don’t have high concentrations of the nutrients mentioned above. We created our GrandFusion® fruit and vegetable powders to help solve this problem. With our fruit and veggie powders, vegan product manufacturers can now add plant-based vitamins to their products to ensure that vegans are getting the necessary nutrients. Are you creating a new plant-based product for vegans? Download our whitepaper on how to develop functional foods and beverages with GrandFusion® fruit and veggie powders.

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Food Premix Market Update & Key Findings

Worldwide, we are witnessing a surge in the popularity of the food premix market. The global market is foreseen to have a 5.6% growth increase during 2017-2026. The market is expected to exceed $2 billion in revenue. The surge of nutrient premix consumption, for example, amino acid-based formulas in baby food show the growing preference of consumers for nutritional fortification. The demand for nutritional fortification has had a constant growth.

The growth is driven by the high rates of micronutrient deficiency diseases found in all populations worldwide. These diseases are great factors for cases of malnutrition. Maize, sugar, wheat, vegetable oils, and flour are the types of food products that are fortified with vitamins and minerals that help ensure better health.

Fact.MR is a market research firm that offers customized market research reports. 5 things to take away from the FactMR’s food premix market update report:

1. Premix that will help manage weight

Customers will continue to prefer food premix that can offer energy and weight management. Consumers are very concerned with ailments such as obesity. Fruits and vegetables have been proven time and time again to help with energy and weight management. GrandFusion vitamins and minerals are essential to creating products that can achieve these results for consumers.

2. Premix has a small cut in the revenue pie

During the forecast period, food premix accounts for the least in the food market revenue share. Food and beverages will most probably remain dominant applications to food premix. Although, in nutritional improvement programs sales of food premix will have a similar CAGR in beverage and food.

3. The amino acid, a precursor to protein, is the top premix preferred ingredient

The top preferred ingredient in food premix will remain to be Amino acids. The market revenue share for vitamins and minerals will remain significant, the share will be over 33% from 2017 to 2026. Nucleotide sales will be the fastest expansion of sales in terms of value in the market through 2026.

4. North America and Europe are the top in the premix market

Food premix’s largest market will continue to be North America followed by Europe in terms of volume and value. Western economies that have an aging population, for example, Germany, the U.K., U.S., and Italy, will have an ongoing demand for food premix. These nations focus most on being healthy by regularly exercising, maintaining good diets, and leading active lifestyles. Because of these priorities, these nations will always have a strong demand for premix.

5. North America and Europe account for more than half of premix revenue

In Europe and North America, sales of food premix revenues will together account for over three-fifths of the market’s share. The market in APEJ, in addition, is set to have a somewhat faster expansion compared to Europe. Although it will not account for as much in comparison to market revenue share.

6. Powdered food premix is most in-demand worldwide

Worldwide it is expected that powdered form of food premix will be the most looked for among consumers. The sales of powder food premix will always have a larger revenue compared to revenues from liquid food premix. Powdered premixes are much easier to work with and it’s one of the key reasons we developed GrandFusion fruit and vegetable powders the way we did. With such a small concentrated amount of powder, you can add up to 21 vitamins and minerals all from plants. Consumers benefit and processors are able to create products that are better for you.

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E-commerce Growth is Influenced Largely by Consumer Confidence Says IRI

With trade challenges attributed to tariffs and a partial government shutdown, 2019 did not get off to a good start. Retailers are working to make the shopping experience better for all consumers. With customers becoming more comfortable with online shopping, more and more businesses are enhancing their online options for e-commerce growth.

Why People are Migrating to Online Shopping

Compared to older generations, millennials and generation X consumers are so much more trusting when it comes to online payments and orders. Vice president of Content and Thought Leadership for IRI, Joan Driggs, said: “as e-commerce becomes more of a routine, those shoppers are migrating offline efforts to save money to their online practices.” She points out how online shopping offers more variety on how to save. With coupons, easy comparison shopping, and search for more savings and deals. With the internet much more accessible, it is easier for consumers to be informed on their purchases.

For the latest 52 weeks ending Dec. 30, 2018, E-commerce sales had a 35.4% increase from the previous year, it was recorded to be $58.9 billion. This only accounted for 11% of the CPG retail sales. But e-commerce sales do account for 64% of the total growth of omnichannel. Head of IRI e-commerce, Sam Gagliardi said: “Pure-play retailers garner more than half of all online CPG purchases, but traditional brick-and-mortar retailers continue to invest and win a share of the e-commerce growth pie.” He states how these traditional retailers still have to invest in the e-commerce business in order to have a good consumer shopping experience both online and in stores.

Top-Selling Online Products

Home care products and personal care items (non-food items) seem to be the most in-demand online purchases. E-market IRI insights have found that pet food, skin care products, and vitamins are also highly demanded products in the E-commerce market. Consumers tend to purchase heavier and bulkier items online to avoid all the hassle that comes with buying it from the actual store and transporting it to their homes. It is more convenient for them to just buy these things online. But, certain products like vitamins, which are not bulky or a hassle to transport are also heavily demanded online because it is more convenient for people to search up ingredients and benefits of the vitamins.

GrandFusion as an ingredient for your CPG product or vitamins is important for e-commerce. As the experts at IRI stated, consumers are using online to better look at ingredients and sourcing. With GrandFusion, your vitamins will have a much cleaner ingredient statement and add all the functional, nutritional benefits of fruits and vegetables. Learn more!

creating functional foods and beverages product development food science testingIn a consumer survey, people have said that their online purchases have helped them save money by allowing them to look for lower priced alternatives. Good examples the consumers stated were lower priced beauty and personal care items. These items have a total of 29% of U.S. consumers. Within the 29%, 14% are seniors, 35% generation x, 27% baby boomers, and lastly, 45% millennials. As we can see, it is the younger generations that are driving the e-commerce market. But these same generations that are making more online purchases are also the ones that are having the most difficulty purchasing their needed groceries. Studies show that 54% of millennials and generation Xers are impulse buyers. The older generations tend to make fewer impulse purchases.

E-Commerce Growth Outlook

Gagliardi closes the article stating, “E-commerce sales will continue to climb in 2019 and beyond, with retailers increasingly investing in better ways to engage shoppers, including with improved navigation and mobile access, delivery and payment options, and endless aisle assortments.” With older generations dying off, leaving the younger generations who are used to online purchases, it is expected that the e-commerce market will continue to grow.

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