Vegetable Powder 101: Clean-Label Nutrition for Food and Drink Manufacturers

Clean-label and plant-forward demand is reshaping how food and drink manufacturers think about formulation. Vegetable powders have moved from niche ingredients to core tools for product innovation, now showing up in savory sauces, soups, smoothies, snack bars, and ready-to-drink beverages. They let teams add meaningful nutrition without the logistics of fresh produce or the consumer concerns that surround synthetic ingredients.

In this blog, we will explain how vegetable powder and fruit powder work, outline the market forces that push their sales upward, plus show how plain vegetable powders, plain fruit powders, and blends that contain both vegetables but also fruit help developers build the next wave of better-for-you foods.

Vegetable Powder Basics: What It Is and How It’s Made

Vegetable powder is made by dehydrating vegetables and milling them into a fine, shelf-stable ingredient. Producers use hot-air drying, spray drying, freeze drying, or other dehydration technologies to remove most of the water. Fruit powder follows a similar process and often begins with juices, purees, or whole fruit that are gently dried to maintain color, flavor, and key nutrients.

For manufacturers, these powders offer practical advantages. They are compact and easy to transport. They hold a long shelf life and help reduce waste when compared with fresh produce. Their concentrated format supports consistent dosing across dry mixes, liquid systems, and extruded foods, which helps streamline blending and quality control.

NutriFusion sources first-grade fruits and vegetables and converts them into powders that retain meaningful levels of micronutrients and phytonutrients for use in food, beverage, supplement, and pet food applications.

Market and Consumer Drivers for Vegetable and Fruit Powders

There is significant growth momentum within the global fruit and vegetable powder sector. By 2025, the global fruit and vegetable powder market is projected to be valued at more than US $19 billion, with steady growth expected through 2032. Vegetable powder ingredients alone are projected to reach roughly US $3.6 to $5.8 billion between 2025 and 2032, supported by an expected growth rate of 7% or higher.

Consumer behavior is a central force behind this momentum. Many shoppers prefer natural, plant-based ingredients that support overall wellness. Busy lifestyles encourage interest in convenient, shelf-stable nutrition.

Sustainability concerns also guide consumers toward value-added uses of the harvest, which include powders that help reduce waste. For manufacturers, these powders offer a scalable path to meet these expectations without relying solely on synthetic fortification.

Clean-Label Nutrition: Why Powders Fit Food and Drink Formulations

Clean-label now shapes how many consumers evaluate foods and drinks. They look for short ingredient lists, recognizable components, limited artificial inputs, and clarity about where ingredients come from and how they are processed.

Vegetable powder and fruit powder fit these expectations well. They can replace or complement synthetic vitamin premixes with real food ingredients that contribute natural color, flavor, and measurable nutrition in a single line item. When used at appropriate inclusion levels and in line with regulations, they may also support on-pack statements such as “with vitamins from fruits and vegetables.”

Our GrandFusion vegetable blends, fruit blends, and combined fruit and vegetable blends are plant-based, non-GMO, and contain no synthetic additives or preservatives. We help R&D teams strengthen the nutrition panel while keeping the ingredient deck clean and familiar.

Where Vegetable and Fruit Powders Can Add Value

Vegetable and fruit powder now appears across many core food and beverage categories. In beverages, they support solid drink mixes, smoothies, juices, and ready-to-drink formats, helping keep flavor and color close to fresh produce while avoiding pulp separation and cold-chain pressure.

In bakery and snack items such as cakes, biscuits, breads, bars, and extruded snacks, powders contribute appealing color, aroma, taste, and added nutrition in a format that is easy to scale. Sauces, soups, ready meals, and baby foods use vegetable powder as a concentrated, easy-to-dose base that supports consistent formulation.

Our GrandFusion blends are used in similar ways in plant-based meats, baked goods, pasta, cereal, yogurt, frozen foods, nutrition bars, and topical seasonings, giving R&D teams a clear path to integrate vegetable blends and fruit blends into familiar products.

Inside NutriFusion Vegetable and Fruit Powder Blends

We develop partnerships with manufacturers and provide products built around targeted ingredient systems that deliver nutrition and help solve formulation challenges. Our proprietary method for stabilizing our products allows us to give the manufacturers powdered forms of the vitamins and minerals contained in whole foods, while helping to preserve the bioavailability associated with those foods.

Through our GrandFusion product line, we provide custom, targeted solutions for a variety of nutritional and application goals, including:

6 Nutrient Vegetable Blend (NF-2770): Based on spinach, broccoli, sweet potato, and other vegetable sources, this blend can be used in savory foods or when a fruit-forward flavor is not preferred.
6 Nutrient Fruit Blend (NF-2771): Made from oranges, bananas, papaya, and other fruits, this blend offers a complementary fruit flavor and is ideal for use in sweet food applications.
Comprehensive Fruit & Vegetable Blends: Our 6-Nutrient, 12-Nutrient, and 21-Nutrient blends offer a variety of vitamins and minerals derived from actual foods by combining fruits and vegetables.

In order to guarantee that every product development project has a useful, clean-label ingredient to satisfy the needs of its target consumers, we also offer specialized solutions for particular needs, such as B-complex vegetable blends and pet food blends.

R&D Considerations for Clean-Label Vegetable Powders

R&D teams that work with vegetable powder or vegetable blends need a clear framework before moving into pilot runs. Key questions include:

Nutritional Target: Which vitamins and minerals should the product deliver, and at what percent daily value for your positioning, whether everyday wellness, active lifestyles, or family nutrition?
Processing Conditions: How will baking, extrusion, pasteurization, shear, or low pH affect nutrient retention? GrandFusion powders are engineered to tolerate typical manufacturing without heavy overages.
Sensory Impact: Will the blend keep taste, texture, and mouthfeel consistent in established SKUs and delicate flavors?
Shelf Life and Stability: Can fruit and vegetable powders help support product stability and a two-year or longer shelf life through inherent antioxidants?

At NutriFusion, we work with R&D teams to tune fruit blends, vegetable blends, and combined systems so that formulation, label claims, and clean-label goals stay aligned.

Turn Vegetable Powders Into Your Next Clean-Label Advantage

Vegetable powders have seen major growth as the market shifts toward healthier foods that emphasize credible, convenient ingredients. This creates a strong opportunity for food manufacturers to develop products that reflect consumer interests and position traditional processed foods as a source of real nutrition.

GrandFusion® offers you a straightforward way to attain this benefit. Our collection of vegetable blends, fruit blends, and combined fruit and vegetable blends offers you a dependable, clean-label ingredient source with minimal unnecessary processing.

Adding one of our clean-label blended ingredients to your next formulation can provide benefits such as elevating your nutrition label, streamlining your ingredient statement, and preserving the taste and feel of your product that your consumers love.

Explore NutriFusion®’s GrandFusion® Nutrient blends to turn clean-label vegetable powders into your next product advantage.

NutriFusion

NutriFusion develops all‐natural fruit and vegetable powders that are nutrient-dense, for when you do not have access to fresh produce, and even when you do, to improve your vitamin intake. Sourcing only whole, non-GMO foods, NutriFusion offers consumers a concentrated micronutrient and phytonutrient-rich food ingredient blend. With a farm-to-table philosophy, NutriFusion’s proprietary process stabilizes the nutrients from perishable fruits and vegetables, allowing a longer shelf life and access to vital nutrients.

NutriFusion fruit and/or vegetable powders are for use in foods, beverages, supplements, and pet foods. NutriFusion can help! Visit us at www.nutrifusion.com.

References

SolutionBuggy. 2024. “A Detailed Guide for Launching Your Fruit and Vegetable Powder Business.” SolutionBuggy Blog, April 5. Retrieved December 8, 2025 (https://www.solutionbuggy.com/blog/fruit-and-vegetable-powder-manufacturing-business).
Persistence Market Research. 2025. “Fruit And Vegetable Powder Market Size And Trends.” Press release, September 2. Retrieved December 8, 2025 (https://www.persistencemarketresearch.com/press-release/fruit-and-vegetable-powder-market-size-and-trends.asp).
Fact.MR. 2024. “Fruit and Vegetable Powder Market Outlook (2024 to 2034).” Industry report. Retrieved December 8, 2025 (https://www.factmr.com/report/fruit-and-vegetable-powder-market).

Fitaky. 2022. “Market of Fruit Powder.” News, Fitaky.com. Retrieved December 8, 2025 (https://www.fitaky.com/news/fruit-juice-powder.html).