For decades now, people have known the link between obesity and diabetes to high-sugar drinks like soda and fruit juices. But a recent study published may be the final deathblow to the soda industry as results point to a shortened lifespan by drinking high-sugar drinks like soda.

The study was done by researchers of the Harvard public health and was published in the journal, Circulation, provided evidence that high-sugar or with high-fructose corn syrup drinks like fruit concentrates, sports drinks, and soda can significantly increase a person’s chance of early death in contrast to people who don’t drink said beverages.

The Specifics of the Harvard Study

The study was conducted in a span of 30-years and included over 100,000 individuals consisting of both the male and female population. All in all, the study concluded that both genders had an 18% more chance of dying of cancer and 31% more chance of dying from the cardiovascular-related disease. These were people who drank at least two glasses of sodas a day.

On a more specific view of the study, it reported that for the female population who drank at least two glasses of soda each day, their risk of dying from breast cancer was at 34% while their risk of having an early death was pegged at 63%. For the male population, those who drink two glasses of soda daily increased their risk of premature death by 29% in comparison to people who drank less than one soda a month.

The Key Takeaway for the Soda Industry

The researchers theorized that drinking one soda a month was healthier but was still risky. And that the more you drink these sugary drinks, the higher your risk for an early death goes, which is what the researchers called a graded association with dose.

They also recommend to straight-up ignore drinking a 20-ounce Mountain Dew since it contains a whopping 77-grams of sugar, which defeats people’s alibi of just drinking one soda a week, a month, or just a sip because the healthiest choice will always be to choose water over soda.

If you need more convincing, then in the US diet, the single most significant source of added sugar is from high-fructose corn syrup laden drinks or Sugar-Sweetened Beverages (SSB). Much has been studied about its link with various diseases like coronary artery disease, diabetes, weight gain, and obesity. Although there are a lot of studies linking SSBs with these diseases, not much is known with regards to mortality rates. But given the propensity of SSB to increase your chances of acquiring these health issues, the association between SSB and mortality rate can be easily deduced.

One point that the study wanted to clarify is that women showed an increased risk of death due to heart diseases even with diet sodas. The researchers did propose that this could be due to a historical consumption of “non-diet” sodas, and they switched to the diet soda when health problems started to arise.

Bottom line, the soda industry is walking a thin line, and are looking for new, healthier beverages to promote for future growth. The sugar has finally caught up to manufacturers either through soda taxes or research studies like this one.

Inspired by news.harvard.edu

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