Probiotic Drinks More Popular Than Ever

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There is an increasing number of health-conscious individuals who prefer to buy products that have more nutritional value than junk foods. As a result, the sales of probiotic drinks increased by 31.2% over the past year based on the data generated by the Chicago-based research company, SPINS.

But what could have led the change of heart to switch from standard sugary drinks to probiotics? Consumers have become increasingly aware of how important it is to maintain a healthy gut for good overall health. On top of that, the natural approach to digestive health is trending. With an increasing number of people opting for healthier drinks, this also pushed beverage manufacturers to find innovative ways to add more nutritional value to their products.

New Niche Created By Probiotic Beverages

Beverage makers are now using botanical ingredients to add natural flavor and nutritional benefits to their drinks. Uncommon ingredients such as lavender, lemongrass, elderberry, and turmeric are being added to intrigue consumers. They have also incorporated probiotics in different bases including dairy, grains, plant-based milk, as well as fruit and vegetable juices.

Some manufacturers have created shelf-stable probiotics that contain billions of live good bacteria that can last longer than traditional probiotics.

Backed by Science 

Good stomach health has always been linked to a better immune system. What resides in the gut is a plethora of microflora that controls the release of hormones and even the body’s metabolism. Probiotic drinks are marketed as healthy drinks that can help in weight loss, depression, and solve allergy problems.

The results of the extensive research involving probiotics have been used by beverage companies to create exceptional drinks. But aside from using probiotics, beverage companies are also interested in using fiber to boost the nutritional value of their products.

For instance, studies have indicated that the use of chicory root can feed the normal microflora bacteria in the gut. According to Carol Lowry, Cargill’s senior food scientist, chicory root can enhance the growth of lactobacillus in the gut thus maintaining the neutral balance of the gut. This is the reason why beverage manufacturers are also looking into using chicory roots in making powdered beverages, flavored water, smoothies, and juices. Even coffee has been seen as a marketable product that may possibly contain chicory roots.

While the industry of probiotics has huge market potential, food scientists are still facing a huge obstacle to creating beverages that are still tasty and can withstand higher temperature without destabilizing its structure.

Inspired by www.bevindustry.com

DanoneWave Quietly Reduces Fat and Sugar

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The French multinational food manufacturing giant, DanonWave, is famous for making nutrient-dense foods with less fat and sugar. The company is known for its brands such as Danimals, Dannon, Activia yogurt, and newly acquired plant-based brands like Vega and Silk. While it is one of the main players in the health food industry, the company has recently announced that it will embark on improving its products by boosting their fiber, protein, Vitamin D, and decreasing the fat & sugar. This announcement was part of the company’s recent commitment to address childhood obesity.

According to Philippe Caradec, Vice President of Corporate Affairs, the company values its mission to bring healthy food to as many people as they can reach all over the world.

Why Are Companies Like DanoneWave Redeveloping Their Portfolio?

Most of the giant food and beverage manufacturers have been redeveloping their portfolio by creating new product formulations or acquiring healthy startups. But, what is the reason behind this? It is imperative for big food companies to meet the changing demands of their consumers.

It is important to take note that more consumers are opting for healthier foods, so changing the brand portfolio is a good strategy to draw in more future customers. Examples of food companies that have revamped their portfolio by releasing a healthy line of products include Coca-Cola, PepsiCo, and Campbell Soup.

But what about DanoneWave? The company embarked on its robust portfolio when it acquired the great beverage-maker WhiteWave in a $10.4 billion deal. The company has been making snack bars, cookies, and more over the past few decades. While it has been treading on the health food path longer than other companies, DanoneWave lacks variety, so the company is betting on products like bottled waters, baby foods, and yogurts.

Millennials: The New Market

 

While some companies embark on revamping their portfolio as part of a bandwagon or fad, DanoneWave sees another potential. In fact, they are revamping their product line because they see the Millennials as the most promising of all target markets.

The biggest driver of the health food niche are millennials who are now becoming more aware of lifestyle diseases and healthy options. But while marketing to the millennials is needed by most health food companies, it is quite challenging to convince millennials to buy products by just claiming that they are sugar-free or fat-free. Marketing products as such can also lead to consumers to think that they are consuming products that are less appealing. Millennial consumers are becoming wiser every day, so companies like DanoneWave have to include clean labeling and transparency in their products by including honest nutritional labels on each of their products.

The future of health food companies like DanoneWave lies in the hands of meticulous consumers. This is the reason why it is so important to use different strategies such as reformulating their products, revamping their brand, acquiring healthy food start-ups, and also using transparent clean labels.

Inspired by fortune.com

America: Make Breakfast Great Again

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A standard American breakfast includes sugary cereals, fruit juices, and toast. In fact, the first cereal plants started commercial manufacturing during the 1950s. Cereals were made from equal parts of sugar and corn flour. The sweet taste of cereals and the positive marketing of these sugary foods made them one of the most famous breakfast staples on any American table. In fact, 90% of Americans have cereals in their cupboard.

The thing is that Americans have enjoyed eating cereals for many decades, and it is only recently that this industry has been placed under the spotlight as America wants to figure out why there is an increasing rate of obesity in the country. Can it be attributed to cereals? Probably so…

Sugary Cereal is Killing Breakfast in America

Cereals may be marketed as whole grains, but they are far from that. A single cereal contains modified food starch, similar to corn syrup. When you say whole grain, it is defined as natural food and not something that is processed to give it a long or indefinite shelf life. It also contains sugar, salt, and additives like tripotassium phosphate–a type of preservative. Marketing it as whole grain is a form of corporate dishonesty. Having said this, cereals are lacking many forms of nutritional value.

Cereals are devoid of any fiber and contain simple sugar. The sugar enters immediately into the bloodstream once you eat cereal. This promotes the body to release a hormone called insulin that delivers the pure sugar to the cells. However, the sugar is then stored as fat and, but at some point, too much sugar will strain the entire system. This results in metabolic diseases like diabetes.

But even if cereals do not have a lot of free sugar in them, they can still wreak havoc on the entire body as they are made from refined grains, which are converted into simple sugar. This requires the same insulin response that overburdens the endocrine system through time.

 

We Have Been Eating Cereals for A Long Time, Why Are We Now Concerned?

Sugar and refined carbohydrates are now dubbed as toxic the same way as cigarettes were categorized. According to journalists, Michael Moss and Gary Taubes, there has been mounting evidence that shows that sugar and carbohydrates are the biggest culprits in the ballooning waistline of many Americans.

But if cereals have been around for more than a few decades, then why is America experiencing rapid obesity only now? According to Harry Balzer, a market analyst at NPD Group, cereals were not an everyday affair. A few decades back, it was eaten only on Sundays when women went to church early and did not have time to make breakfast. Today, it seems that people don’t have enough time to prepare their meals, so they rely heavily on cereals and other processed junk labeled as breakfast foods.

Breakfast is still the most important meal of the day, but America needs to start looking for ways to create more convenient and healthy options. Without this push from consumers and brands, the obesity problem in America will continue to rise.

Inspired by www.washingtonpost.com

Artificially Sweetened Soda Can Increase Risk Of Stroke And Dementia

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Drinking artificially sweetened soda and drinks have many health risks including stroke and dementia. In a study published in the journal Stroke and Alzheimer’s & Dementia, researchers linked the consumption of sodas to the increased risk of dementia and stroke.

The Validity Of The Study On Artificially Sweetened Soda

The long-term observation study involved 2,888 people who provided data since the survey started in 1971.  The researchers found out that those who drank at least one can of diet soda daily are three times more likely to develop Alzheimer’s disease or suffer from an ischemic stroke.

Although the statistics suggest the possible link, many experts still caution people who interpret the results of the study. They noted that while there is an association between soda drinking and such diseases, it does not mean that drinking can cause these conditions to develop.

Other Factors That Can Increase The Risk For Stroke And Alzheimer’s

Some critics have highlighted several flaws in the study citing that if factors such as weight, genes, and diabetes were taken into account, the association with stroke and dementia would disappear. The thing is that defects in the genes, obesity, and diabetes are more likely causes of stroke and dementia than drinking a can of diet soda.  So why arrive at such a correlation? Critics point out that it is probable that the people involved in the study are already suffering from ill health such as diabetes. These patients are more likely to opt for zero-calorie drinks thus influencing the result of the survey.

Experts still suggest that drinking fizzy drinks should be in moderation as drinking too much is attributed to weight gain–a more plausible cause for stroke and Alzheimer’s.

Is It Safe?

Studies involving the harmful effects of soda on health hurt the beverage industry all over the world. In response to the bad publicity, the American Beverage Association issued a statement regarding the safety status of artificial sweeteners as highlighted by international organizations like the World Health Organization, US Food and Drug Administration, and the European Food Safety Authority. Beverage companies claim that the amount of artificial sweetener or any sweeteners for that matter that they use on their products do not go beyond the established limit set by these agencies.

But whether artificially sweetened drinks has some health risks or not, the sales have still declined as consumers are looking for healthier alternatives such as low-calorie and naturally sweetened drinks as well as bottled water.  Surprisingly, the sales of bottled water overtook the sales of fizzy drinks in the United States last year making bottled water the largest beverage category regarding volume consumed per capita.

Another reason why the sales of the sugary drinks industry have declined is the taxes imposed on them discouraged people from buying them. Last year, sales decreased by 21% due to higher tax rates. So regardless of the result of the study linking soda with stroke and Alzheimer’s disease, the industry is struggling with selling a product does have some adverse effects on your health.

Inspired by www.fooddive.com

Over 50% Of Canadians Believe Healthy Eating Improves Well Being

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Most consumers all over the world are becoming more conscious about their health and overall well-being. In a market study conducted by research company Mintel, 63% of Canadian consumers believe that what they eat has significant influence over their emotional and physical health. As a result, 45% of consumers are interested in trying out different foods that are marketed for their health benefits. The sales of superfood items like quinoa, spirulina, kale and chia seeds have grown by 35% since last year.

According to Mintel’s Senior Lifestyles and Leisure Analyst, Carol Wong-Li, many Canadians are becoming proactive in looking for ways to maintain good physical and mental well-being. This also gives opportunities to marketers who develop products that convey wellness and overall well-being.

The Statistics Of Healthy Eating

The eating habits of Canadians have changed over the years. In today’s food culture, 49% of Canadian consumers feel guilty after eating unhealthy foods. The Mintel research also noted that the motivation of Canadians to eat healthy stems from guilt especially among women under the age of 55 and mothers, which account for 59% and 60%, respectively.

The research revealed that many Canadian consumers are more mindful of their eating habits and that 76% of the respondents claim to follow healthy eating strictly or most of the time. However, some of the respondents believe that they should also indulge once in a while such that 41% believe that allowing a cheat day once in a blue moon is a good way to motivate healthy eating habits.

Obstacles To Maintaining Healthy Eating Habits

Although there is an increasing trend of healthy eating among Canadians, most of the respondents claim that it’s hard to maintain healthy eating habits because of their busy lifestyles. Some of the interviewees are misinformed when it comes to making healthy choices as such 40% find it difficult to discern which foods are healthy and which ones to avoid.

These are the reasons why health claims on the packages are paramount as 27% of the respondents look at the label and are likely to buy a particular product if it comes with health claims. This has pushed many food manufacturers to include health claims on their packages as well as use all-natural ingredients in making their products.

Possible Solution

While eating healthy is a popular trend among Canadian consumers, there are still obstacles and challenges that prevent them from eating healthy.  Carol Wong-Li added that as much as the respondents would like to eat healthily, they fall back to their old eating habits because it takes too much to time to prepare healthy foods. This problem is now being addressed by many food manufacturers in Canada as they think of ways to create processed foods that are healthy to meet the demands and needs of busy and health-conscious Canadian consumers.

Inspired by www.mintel.com

Video: Best Sources Of Plant Proteins And Why You Need To Eat Them

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People have a good relationship with meat. This is the reason why animal protein consumption has risen immensely compared to 50 years ago. But because animal protein has been linked to various diseases, there is an increase in the number of consumers who opt to consume plant-based proteins.

The Benefits Of Consuming  Plant Proteins

In research conducted at Harvard University, people who consume plant proteins have a better metabolism than those who consume just animal proteins. This led people to have a lowered risk of developing obesity. In fact, increasing your consumption of plant proteins is associated with as low as 10% risk of premature death.

Unlike animal proteins, plant proteins do not come with added nitrites and nitrates. This is particularly the case for processed meat. Opting for organic plant proteins that are chemical-free, helps reduce inflammation in the body.

Another reason why it is crucial to consume more plant protein is that they contain a lot of fiber.  Plant sources of protein are namely chickpeas, legume, lentils, grains, and beans. These contain a lot of fiber that can help keep the digestive system functioning optimally. Shifting towards plant protein is good because studies have noted that an average Western diet is deficient in natural fiber. Fiber is also necessary because it serves as fuel for the good bacteria living in your gut.

But aside from fiber, plant proteins also contain high amounts of vitamins and minerals like folate, iron, zinc, magnesium, phosphorous, and potassium. They are also cholesterol-free making them good for the heart.

Perhaps the biggest advantage of eating plant protein is that it is very affordable. If you buy animal protein, it typically costs two to three times as much as plant sources of proteins. Lastly, it is also good for the environment as the carbon footprint in maki a plant-based protein is less compared to growing animal meat.

 

How To Eat Plant-Based Proteins And The Best Sources

Eating plant proteins can be fun. Unfortunately, some people do not eat them because they do not know how to prepare them. One of the most effective way to prepare plant protein is to sprout them especially if you have beans. Sprouted legumes have benefits as they increase the absorption of nutrients in the intestines. Another way of preparing plant protein is to take them in powder form. However, make sure that you avoid powdered plant proteins that contain additives and artificial sweeteners.

If you are planning on introducing more plant-based proteins to your diet, then there are good sources of plant proteins that you can choose from. You can get your daily protein needs by eating at least a cup of black beans, chickpeas, chia seeds, sunflower seeds, almonds, edamame, lentils, pumpkin seeds, lima beans, green peas, spinach, brown rice, kale, quinoa, and Brussels sprouts. Other sources of plant proteins can come from all types of leafy green vegetables, nuts, and seeds.

Consuming plant-based protein has a lot of benefits not only to your health but also to the environment. Make sure that you incorporate them in your diet as often as you can.

Inspired by www.huffingtonpost.com

Healthy Snack Bars Driving Category Sales

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The healthy snack bar category grew by 2.08% from 2016 to 2017. This equated to $6 billion of sales in all snack bar categories. The growth of the snack bar industry is attributed to manufacturers offering a broad range of products to cater to the needs of different consumers.

According to culinary scientist Kyle Stuart, snack bars that feature all-natural ingredients are becoming too generic, and they fail to differentiate with customers these days. Consumers no longer want labels saying “all-natural” on their products. They want more specifications, so niche differentiation is a dominating trend in the snack bar market right now. This is the reason why snack bars are categorized depending on their purpose – energy provision, weight loss, meal replacement, snack, and so on.

Niche Differentiation Is Evident In The Snack Bar Industry

Niche differentiation of snack bars has resulted in category differentiation. There are now snack bars intended for daytime and evening consumption as well as those formulated with diet restrictions such as gluten-free, vegan, paleo, sugar-free, and much more.

The reason for niche differentiation is attributed to the growing needs of different consumers. For instance, some consumers buy a particular brand of snack bar because they opt for clean-label offerings while others buy because the ingredients used are simple and better for them.

Clean labeling is an important trend in the snack bar industry as many consumers value transparency. According to Carol Lowry, a senior food scientist at Cargill, product transparency is one of the biggest challenges food manufacturers, in general, are facing today. How can companies innovate while still using simple ingredients? It is something that’s hard to do especially if companies are after mass producing products that have longer shelf-lives.

Food Companies Are Starting To Innovate

Although challenging, this has presented an avenue for food manufacturers to explore and discover interesting combinations. For instance, the National Honey Board is now using natural sweeteners such as honey to make their breakfast biscuits and other products. Lowry and Cargill are looking into the use of vegetables and spices to provide savory flavors on their products instead of using artificial ingredients.

Food manufacturers are also looking into fortifying their products by using plant-based proteins sourced from beans, lentils, soy, nuts and many others. Food manufacturers see the need to incorporate such ingredients to their products to improve the nutrition profile and value of their snack bars.

And since it has been a long-standing issue that using clean ingredients produces products with lower shelf-life, food manufacturers are now using natural antioxidants like tocopherols instead of artificial preservatives to extend the shelf life of their products.

The Future Of The Snack Bar Category

The production of different kinds of snack bars has led to increased category innovation. While innovation involving the nutrition profile is the primary trend today, food scientists explain that there will be more changes in the future to improve the selling point of snack bars. Such innovations will tackle the texture and calorie count of products. Until then, consumers have a lot of things to look forward to when it comes to the snack bar industry.

Inspired by www.snackandbakery.com

Eating More Plant Proteins Can Reduce The Risk Of Diabetes

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Plant protein benefits are currently widely studied and acknowledged by doctors, scientists, and nutritionists. Plant-based food manufacturers are developing different products to provide many options not only for vegans and vegetarians but also for new flexitarians.

Researchers have noted that many people eat too much meat and not enough vegetables and fruits. The National Institute of Health issued a guideline for physicians to recommend to their patients to eat plant-based proteins as an alternative to animal protein and as an effective way to reduce the risk for high cholesterol levels, high blood pressure, high BMI, cancer, and type 2 diabetes.

The Study On Type 2 Diabetes And Eating Plant Proteins

Latest studies reveal that consuming less animal meat, particularly processed meat and replacing it with nuts, whole grains, and other plant-based sources can significantly reduce the risk of type 2 diabetes.  In fact, a study published in the British Journal of Nutrition noted that eating even a hundred grams of unprocessed meat every day can increase the likelihood of getting type 2 diabetes by as much as 19% while consumption of processed meats was linked to a 51% risk.

The long-term study involved 2,332 Finnish men between the age 42 and 60 years old. The respondents were examined according to their protein intake and their risk for type 2 diabetes. The study found out that replacing 15 of calories from animal protein with the same amount of plant protein can decrease the possibility of type 2 diabetes by as much as 18%.

 

The Shift From Animal To Plant-Based Proteins

New research concerning the harmful effects of red meat on health has pushed many consumers to eat healthily. In fact, the consumption of red meat in the United States fell by 33% since 1970 to about 101 lbs. per individual per year while the number of vegetarians has remained stable at 3%. Meanwhile, the number of vegetarian products has doubled over the past decade.

Studies about the health benefits of plant-based diets have encouraged some meat eaters to incorporate more plant proteins in their meals. This has also led to many food companies like Tyson to invest in companies like Beyond Meat.

While it pays to be a vegetarian, the Academy of Nutrition and Dietetics noted that not all vegetarians are equal. For instance, vegetarians who consume eggs and dairy can get their daily dose of healthy protein while vegans need to eat a broad range of grains, nuts, and beans to supplement their protein needs.

More and more people are encouraged to eat plant proteins, and food manufacturers can play a paramount role as they fill this particular niche.

Inspired by www.fooddive.com