More consumers are reading food labels than ever before. Customers expect packaged foods to contain the appropriate and promised ingredients. A developer has reinvented food data by launching a new web app, Sage Project. Co-founded by Sam Slover and backed by the FDA, the Sage Project is an online platform that gives food data and labels a new visual understanding of what we are eating.
The Sage Project
The project deconstructs thousands of food products–both fresh and packaged–into a personalized, interactive platform that contains necessary information you would find in conventional food labels. The information accessed with this app includes nutrients, calories, allergens, vitamins, and ingredients. But aside from providing food data, the developer wanted to communicate the nutritional content and what it means in the context of the health of an individual. The app also contains information on how it affects the fitness goals and activity levels of a person.
The app itemizes all the ingredients regarding weight in a list. While it is straightforward enough, the developer also ensured that the ingredients and nutrients also change depending on the serving size. This gives consumers a clear idea of how much of a particular ingredient or nutrient they are getting from the food in a specific amount.
Why People Are Not Reading Food Labels
There is a big reason why most consumers do not read food labels. While it takes some time getting used to reading food labels, conventional food labels are downright boring to look at. In a study conducted by researchers from the University of Minnesota, they revealed that one of the biggest reasons why people are not looking at labels is because they do not have strong visuals.
To solve this problem, the Sage Project deconstructed the traditional food label into an infographic. A list of the five most abundant nutrients of the food product is located at the top of the page, while an analysis of the nutritional content is found beneath it.
The app also features the types of exercises needed to burn off a particular food item when eaten; while an annotated list of ingredients including allergens is found in the lower part of the screen. Since most of the consumers are not familiar with some of the ingredients used in making a product, there are information icons beside each ingredient that you can scroll through to understand that particular ingredient better.
The Drawbacks to The Sage Project Food Data
The Sage Project provides a lot of information, which is one of its drawbacks. Some people just want their food labels to be straightforward. With so much information, some people may find the entire app overwhelming. However, the visual appeal of the data makes it easy to comprehend for the more data savvy generation, millennials.
According to Angela Lemond from the Academy of Nutrition and Dietetics, consumers might experience information overload when using this app. But nevertheless, this app can be customized to fit any customers’ dietary restrictions as well as health goals. What matters is that this app can help a lot of people make the right health decisions when it comes to their food.
Inspired by wired.com