Social media is the perfect platform for vegan awareness and education. Platforms like Twitter, Instagram, Threads, and Facebook give you a chance to meet like-minded people and share your passion for animal advocacy.
Platforms like TikTok and YouTube can help you stay informed, too. Other vegans regularly post high-quality content to their video-based channels, meaning you can learn more about topics like self-sustainability and food waste. Let’s look at how you can leverage social media to build awareness around vegan causes.
Finding a Social Media Community
Social media platforms like Reddit and Facebook are full of communities interested in plant-based lifestyles. However, if you’ve spent any length of time on platforms like Twitter, you’ll know that digital discourse can quickly descend into a tense and argumentative atmosphere.
Before you join a vegan community, check to see if it is a moderated page. Moderators actively review the activity on their social media pages, meaning misinformation and hateful content are quickly removed. This makes social media a more pleasant, productive place to be. If you’re looking for well-run, highly moderated pages, consider sites and pages like:
These pages can give you inspiration for your own posts and help you learn more about plant-based living. You’ll find plenty of tasty recipes while on social sites, but can also learn more about trending topics like self-sustainability in urban living. Just be sure to keep your comments respectful, as you may be banned from pages and subreddits if you respond harshly to folks with a different opinion from your own.
Building Your Presence
Finding a supportive vegan community online is a great way to expand your plant-based cookbook and improve your understanding of animal advocacy. Eventually, you may even want to start your own social site designed to raise vegan awareness and educate other web users.
Starting a page on any major platform is fairly straightforward. However, building a loyal, engaged following can be tricky. Start by choosing a single social site to focus all of your efforts on. This will help you better understand the genre conventions of your chosen site and will help you post regular content that will rank highly with the social site’s algorithm.
If you choose a social platform like Instagram, be sure to utilize in-built features like hashtags. Hashtags on Instagram funnel users toward your page and help you build a following. Start simple with generic hashtags like #plantbased or #vegan and use Instagram analytics to track the best-performing tags. As your page grows, create branded hashtags that help people quickly find your page and content. Eventually, others will start using your hashtag, too, and your community will slowly grow!
Trends and Education
Social media is primarily designed to entertain and engage users. However, some social platforms, like YouTube, can be a great venue for education. If you feel you have something to say, consider starting a channel and start posting high-quality vegan content for the world to enjoy.
If you’re planning on posting to high-engagement sites like TikTok, you need to be aware of current trends and breaking news in the plant-based world. Trends change quickly on sites like TikTok and Instagram, so you need to stay up to date with the latest sounds and graphics. Fortunately, you can use TikTok’s creative center to find the hottest hashtags, songs, and content creators.
Incorporating trends into your awareness-raising content will build your following and may even help you land lucrative partnerships. For example, if you post a lot of vegan health videos, you could be asked to post sponsored content that shows off the health benefits of owning a smartwatch. This means you’ll get paid to show off fitness features like heart rate monitors, oxygen saturation, activity level, and sleep quality. Technology like this can be particularly beneficial for those following a plant-based diet, as this audience tends to be more health-conscious.
Advocating for Change IRL
Sharing high-quality, informative content on social media is a great way to raise awareness about plant-based living and educate other web users. However, your digital advocacy should have an impact on issues beyond the world wide web.
Turning digital advocacy into real change can be tough. However, you can get started by challenging your followers to eat more eco-friendly foods. Healthy, plant-based foods use less land than animal products and are inherently eco-friendly. Take it a step further by foregrounding local vendors in your content and encourage your followers to buy from their local vendors.
Eventually, you may even be able to organize events and fundraisers designed to bolster vegan awareness and support charitable causes. If you do plan on raising funds for a charitable cause, contact the organization you wish to donate to first, as they may have specific guidelines for how they’d like the funds to be raised and sent to them.
Social media gives you a chance to amplify your voice as a vegan advocate. You’ll meet plenty of like-minded people on sites like Facebook and can learn a lot from other people who live plant-based lives. Consider starting your own digital community if you want to maximize your impact, as vegans from all corners of the globe will find your channel. This can help you make a difference in the real world and may even turn into a profitable side-hustle thanks to sponsorships and partnered content.
Katie Brenneman is a passionate writer specializing in lifestyle, mental health, and fitness-related content. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.
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