Guilt-Free Products Account for 45% of PepsiCo’s Portfolio

Americans love to eat unhealthy snacks. In fact, the US snack food industry is one of the largest in the world. With many food manufacturers jumping on the health bandwagon, PepsiCo is not an exception. Over the past few years, the company has geared to producing healthier and guilt-free snack products for their health-conscious consumers.

Pepsico’s Chief Executive Officer, Indra Nooyi, noted that most of the sales of the company come from its carbonated drinks. With the reshaping of its portfolio, the company is planning to release more products that use natural and healthy ingredients like fruits, grains, vegetables, and proteins. They also plan on releasing other beverages like water and unsweetened tea to give variation to their consumers.

The company’s plan to sell guilt-free food products will result in changing their entire product line up. In fact, the company noted that the health and wellness focused products account for 45% of the company’s revenue.


The Shift to Healthier Options

PepsiCo sees the need to change their products after being criticized for producing beverages that can contribute to obesity, type 2 diabetes, heart diseases, and other metabolic syndromes. Moreover, most consumers today have shifted to healthy lifestyle thus opting for beverages that are made from natural ingredients. With the rising obesity rates in the United States, the company also wants to contribute to solving the problem by releasing drinks that have fewer calorie counts than usual.


Benefits for PepsiCo

PepsiCo has always relied on their fizzy drinks to drive their sales up. But since most of the consumers have shifted their attention to healthier beverages, the decision of the company to create guilt-free products has paid off.

The growth of the company by promoting nutritious and guilt-free food products now accounts for 45% of the revenue portfolio of the company. And with the high demand from consumers for healthy products, it is expected that the corporation’s return on investment will grow as more market trends take shape. This trend does benefit not only PepsiCo but also other food manufacturers. Companies are doing their best to focus on health and wellness products as consumers continue to connect food to their health.

With the high demand for healthy snacks and foods, it is no wonder why PepsiCo and other food companies have started producing their guilt-free products. What will PepsiCo do next to stay ahead of the curve?

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Kid Fruit Juices Contain a Day’s Worth of Sugar

How many times have you given your kid a glass of 100% natural juice and next thing you know, they are bouncing off the walls? The answer is probably close to 100% of the time. It turns out those “healthy fruit juices” are not so healthy after all. According to a recent research study, more than half of the natural juices that are marketed towards children have unbelievably more than the recommended amount of sugar. The recommended amount of sugar for children in an entire day is about 19 grams or 5 teaspoons. The research study looked at over 200 products,  and more than half of these products pack that same amount in one drink.

Professor Simon Capwell led the research, and this is how they came to the conclusion above. After taking their broad class of samples, the group started to calculate the free sugars. This is the amount of sugar that has been added to the products which include glucose, sucrose, table sugar and also fructose. The free sugars also include the naturally occurring sugars found in honey and syrups. However, this does not contain the sugars that are found in fruits and vegetables.

Parents Beware of Sugar in Fruit Juices

After learning about the impact of other fizzy drinks and sweetened juices, most parents will opt for a healthier option, and when they do, the fruit juices come beckoning. They seem like a much better option, but this is not the case. Parents and even children have been misled into thinking that this is a “healthy” drink for a kid when it is not.

The lead researcher advised parents to look for alternative ways for supplementing their children’s diet. One of the ways would be by feeding the child actual whole fruits. These contain essential fiber that allows the slow release of sugar into the body making it more manageable. If the parent has to opt for fresh juice for their child, they should pick the unsweetened variety and only serve during meals. They can also try to dilute the juice with water to reduce the concentration of sugars. Another tip, when serving juice, the amount should be limited to about 150ml a day.

As expected, the research did not sit well with the representatives of the Juice Based Products Association, who thought that parents should feel good about having the sweetened fruit juice for their children. The naysayers referred to research that indicates that drinking the juice does not lead to dental cavities and that in fact, more frequent drinking might have a protective effect in the dental nature of the kid. That is a debatable matter. What is not debatable, is that by letting your child drink this fresh juice filled with sugar, you are pumping them with way more than they need for the day.

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NutriFusion® Transforms Fruit Juices for Kids

So, we have too much sugar in our 100% fruit juices…It’s time to make a change and develop a better for you product line. The biggest problem that we see with juices other than the elevated sugar content is the lack of nutritional value. One would think if you are drinking fruit juice, then you are getting all the nutrients from fruit. Well, that is not the case. In fact, the majority of these juices have no vitamins and minerals, or they are fortified with synthetic forms of the nutrients. We can help you add back the natural nutritional value that these products desperately need.

NutriFusion® developed a patent pending method to stabilize the nutrients in whole fruits and vegetables. Our proprietary method keeps the nutrients stable through the intensive heating and cooling of modern day beverage processing. If you are interested in learning more about NutriFusion® for beverages, please visit the page below.

What’s Next for Probiotics in Sports Nutrition?

There is a high demand for healthy beverages all over the world, which has given rise to probiotics, cold-pressed, organic, and plant-based beverages. This is the reason why food and beverage manufacturers have started developing sports nutrition drinks that are not only natural but also contain probiotic ingredients to attract a new market of health-conscious athletes and individuals.

Defining Probiotics

Probiotics are live bacteria that are good for the digestive system. In fact, we naturally have probiotics inside us.  The gut is where millions of bacteria live and if the population of your gut microflora is made up of good bacteria, you reap the benefits by having proper digestion as well as a healthy well-being.

So why should you drink probiotics if you already have them inside your body? Unfortunately, abusive lifestyles such as being stressed and eating processed foods can affect the number of good bacteria in your body. Moreover, if you have been taking antibiotics, your good bacteria are also eradicated as antibiotics are not selective when it comes to killing bacteria in the body. Adding probiotics to your diet is an excellent way to replace the population of good bacteria in your body.

Adding Probiotics in Sports Nutrition

Probiotics are already found in many fermented products that we consume. These include sauerkraut, vinegar, kimchi, yogurt, and many others. But many market innovators want to add probiotics to boost foods that do not traditionally contain them.

The use of probiotics as a primary ingredient in sports nutrition is becoming a popular trend and is expected to reach a global market value of $46.55 billion in the next four years.  For instance, companies like Ingredion, GoodBelly, and NextFoods Inc. are aiming to tap into the sports drink market by improving their product using probiotics. Soon, many companies will also join this trend and will create probiotic product lines that are not only limited to beverages but also protein bars and snacks.

The Rising Demand of Probiotics

In a recent survey conducted by Ganeden, it was noted that 70% of the consumers are open to consuming probiotics in food instead of supplements. The respondents also mentioned that they are willing to pay more for healthy foods especially those containing probiotics.

More and more people are becoming health conscious. They are aware and picky when it comes to what they are eating. People are now interested in looking for food that can give them more health benefits. The increasing demand for healthy and functional foods is the reason why food and beverage manufacturers are developing ways to incorporate probiotics into their products.

For now, probiotics are seen primarily as a potential ingredient for sports drinks, but manufacturers are innovating for the future use of probiotics in fruit beverages, baking mixes, granola bars and much more. It is forecasted that probiotics are set to make appearances in different types of products not only in sports nutrition but also in functional day to day products.

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Unhealthy Additives Are Transforming Gatorade

Consumers are now connecting their health to the food and beverages that they consume. PepsiCo, who owns Gatorade, is facing a backlash regarding the types of unhealthy additives used in making their signature drinks.

So what’s inside a 32-oz Gatorade? It contains 54.4 grams of sugar which are more than the recommended daily allowance of an average person. Although 50 grams of sugar provides energy for individuals who are always working out or on the go, an average person does not have a need for it.

gatorade-label-serving-size-sugarSugar is the Silent Killer in Sports Drinks

There are different types of sugar. In chemistry, sugar is categorized as sucrose, fructose, glucose, maltose, and lactose. They are carbohydrates that fuel the body by providing the energy that it needs to sustain daily activities. Many food experts believe that sugar is one of the unhealthy additives that we include in our diet. It is important to take note that there are different forms of sugars, but one of the dangerous types of sugar for our health is sucrose, also known as white sugar or table sugar. Sugar is made from plants, and they can come from sugar beets or sugar cane. The natural juices are extracted from both plants and are crystallized to form white sugar which is made up of 99% sucrose.

Sugar is not a low-calorie additive. In fact, it has a high glycemic index (GI) which is a measure of blood glucose response after eating a particular food. Since its GI is high, this means that your blood sugar level is immediately elevated just a few minutes after consuming a tablespoon of it.


The Fight Against Sugar & Unhealthy Additives 

The ability of table sugar to raise the blood sugar level within a few minutes of ingesting it is the reason why people want to avoid Gatorade and other beverages.  For this reason, beverage companies are now launching innovations to keep their customers not only happy but also healthy. Many beverage companies are now offering low-calorie drinks, but their marketing strategy does not end there. Many companies are now attempting to create natural drinks by cutting out synthetic ingredients from their beverage mixtures.

For instance, PepsiCo removed the brominated vegetable oil from Gatorade’s formula in addressing the call of a 15-year old activist who launched an online campaign against the unhealthy additive. Moreover, the company also developed a sports drink that does not have artificial coloring and is sweetened with natural cane sugar.

The new line of beverages looks promising, but consumers are seeking drinks that fit their nutritional needs. Sport drink companies are trying to capitalize on the opportunity by creating healthier drinks without sacrificing the taste. For instance, both PepsiCo and Coke are now investing in coconut water, Suja juice, and sparkling water after calls by nutritionists to switch from sports drinks to drinks with less sugar and unhealthy additives.

Today, beverage companies are not only looking into making low-calorie drinks, but they also want to deliver beverages that are healthy—to fit the lifestyles of its many health-conscious consumers.

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beverages from whole fruit and vegetables nutrients vitaminsWhere are the Nutrients?

How are we able to market a beverage as “sports nutrition” and there are ZERO nutrients in the drink? On the other hand, some of these “nutritious” drinks are using synthetic vitamins and minerals to fortify their products. How is that any better? We should be looking for ways to deliver whole food nutrients into beverages like Gatorade and Powerade.

NutriFusion® developed a  patented method for stabilizing the nutrients in whole fruits and vegetables. We are here to help sports nutrition brands bring healthy, nutritious products to market. If you are interested in learning more, please visit the Beverages page below for more information.

Fortified Premixes: Fundamental Considerations

Research by the International Food Information Council Foundation on Food and Health revealed that 47% consumers prefer food with added nutrients. Consumers are now more aware of the food they eat. They read labels carefully and are informed enough to know the difference between what’s right for them and what isn’t. The massive demand for nutrient-rich food with added vitamins and minerals has given way to food fortification.

Food Fortification is the process of incorporating essential vitamins and minerals such as folic acid, iodine, vitamin A and iron into food products. These are blended into powdered premixes which are then added to products.

Fortified food was a breakthrough for disease elimination. Fortification is now used for filling nutrition gaps and balancing nutrient loss in the storing process of goods. Manufacturers are on the lookout for partners to launch their own fortified premixes and give their products additional features. However, it’s the process of formulating fortified premixes that pose the challenge. Here are the aspects that need to be considered regarding fortified premixes:

  • The fortification process relies heavily on the kind of food product that’s being fortified
  • Manufacturers need to chart a profile for the desired nutritional value.
  • The size of serving and shelf life must be considered.
  • Manufacturers will have to change the entire packaging and present the product as a new brand before the consumers.
  • The cycle of production will go through a significant change.
  • Cost-effectiveness is a major aspect of consideration for manufacturers.

The Desired Amount of Nutrients in Fortified Premixes

Manufacturers will have to chalk down the quantities of natural vitamins and other nutrients that are already present in the food and then decide what kind of nutrients must be added and in what quantities so as to meet the claim the product is looking to make. This is a critical decision when using GrandFusion® products in your premixes. GrandFusion® is heavily concentrated nutrients from whole fruits and vegetables. 112 mg of the GrandFusion® fruit mix is equivalent to 25% daily value in 6 essential vitamins including vitamin A, vitamin C, vitamin D, vitamin E, vitamin B1, and vitamin B6.

Loss of Nutrients in Food Processing

To hold true to the labels, formulators will have to ensure that nutrient loss in the production processes and treatment of the product is calculated in advance and taken into consideration while creating the formula for the premixes. Nutrient loss in processing has caused problems for formulators and food manufacturers for a long a time. NutriFusion® is the solution to this problem. Our stabilized nutrients are capable of withstanding the intensive heating and cooling of modern day food processing. Our GrandFusion® products also have a minimum two-year shelf life to keep your nutrients stable through distribution and retail.

Adding the Right Elements

Vitamins and minerals that are to be added must blend in with the distinct taste, color, and aroma of the product recipe.

Fortified premixes do nothing to change the texture or taste of the food product. Therefore, manufacturers get to introduce a new product that isn’t very different from other items their brand is known for. But, it will have all the nutritional perks consumers are looking for.

The push for NutriFusion® nutrient fortification is simple: the difference is natural. Our GrandFusion® products are blends of whole fruits and vegetables so that we can deliver complete nutrition in a variety of products. The big difference between NutriFusion® nutrient fortification and synthetic nutrient fortification is bioavailability. Our products have 100% bioavailability versus 10% to 20% bioavailability for synthetic vitamins. Why? Our bodies need complete nutrients from fruits and vegetables to function properly, so we easily absorb these natural vitamins. On the other hand, synthetics are chemical formulations trying to resemble nature, and are bodies do not entirely recognize them. If you are building a non-GMO or Organic food product, please reach out to learn more about our nutrient fortification process. Also, please visit your respective category below to learn more about our products!

New Dietary Guidelines Suggest 20% Reduction in Sugar

The U.S. Department of Agriculture and the U.S. Department of Health and Human Services has announced a drastic cut down on sugar. New dietary guidelines suggest a 20% drop in consumption of sugar-based calories.

The USDA and HHS added yet another diet restriction to the Dietary Guidelines that are renewed every five years. With an aim of reducing obesity and chronic diseases, the new diet rule seeks to limit the amount of sugar Americans have in food and beverages. Studies state that the average American consumes 270 sugar-based calories (or more than 13% of calories) on a daily basis.

Following the guidelines would mean a 60 calories reduction and on a national average, the numbers will go as high as 2.2 tonnes of sugar and corn syrup. Here’s how the implementation of the dietary guidelines will work out.

New Dietary Guidelines for Consumers

USDA Dietary Guidelines 2015 2020 SugarAs a step towards tackling the problem of obesity and health related issues, the 2015-2020 dietary guidelines draw attention to not just sugar, but caloric content of added sweeteners in food and beverage as well. The fitness-oriented consumer has a lot to gain regarding a better handle on diet plans. However, consumers will now have to be extra cautious about their purchases. Although limiting sugar intake helps consumer health goals, reading through product labels will become a challenge to the authenticity of alternatives. Meanwhile, health advocates believe that very few Americans will abide by the dietary guidelines.


Impact on Manufacturers

FDA New Nutrition Label 2016

On top of the new sugar guidelines, the FDA is proposing a new nutrition label for food products.

Introducing a decline in sugar consumption has a direct link with losses incurred by an entire industry dedicated to food and beverage manufacturers, especially soda and candy brands. On a larger scale, sugar and corn companies are in for a major setback. Manufacturers are beginning to react to the dietary guidelines in their own way. Just recently, The Sugar Association that represents several manufacturing companies dismissed the guidelines claiming that it has its basis in “weak science”. The American Beverage Association has funded multiple initiatives to fight tax and labelling laws. Coca-Cola took a different route and began promoting exercise regimes over diet plans for fitness. On the other hand, companies like Cargill have created low-sugar and non-sugar alternatives.

For the guidelines to be successful, the U.S government will have to conduct a lot more research and bring more awareness of sugar content on food labels.

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4 “Natural” Foods & Beverages With Artificial Ingredients


Eating healthy requires you to replace a lot of the unhealthy food you’ve been consuming so far with better, healthier alternatives. Organic, healthy and natural food is in vogue among the health conscious. With all the options out there, deciding what’s best for your diet is a matter of a thorough understanding of the food label. In a market entrenched in the race for fulfilling the demands for natural products, many ingredients are passed off and approved under the guise of “natural”, “pure” and “organic”.

In a recent survey by Consumer Reports, they found that over 66% of people believe that “natural” food should contain no artificial ingredients. Below are four examples of natural food and beverages that contain artificial ingredients. To see all of the natural products with artificial ingredients, see the article by Consumer Reports, here.

Natural Fruit Cups

Del Monte claims that their fruit cups are filled with real fruit. However, the products are artificially sweetened. The fruit cups also contain artificial preservatives like potassium sorbate and sodium benzoate.

All Natural Sweet Potato Fries

Con Agra’s Alexia sweet potato fries have large quantities of xantham gum, an ingredient used as thickening agent. The company claimed that their products have been inspected by the FDA and are compliant with the regulations.

Consumers shouldn’t be in a hurry to swap their kitchen cabinet essentials for natural food products just yet. A smarter reading of pack labels will help you make better food choices.

Smithfield’s Cold Cuts

Cold cuts are an essential in most households. Companies like Smithfield, claim that their product Krakus Polish sliced ham contain all-natural juices. But, a reading of the ingredients reveals, at least, five artificial ingredients. Most cold cuts of meat and poultry contain chemicals like sodium nitrate as well.

Smucker’s Bottled Beverages

A majority of the fruit juices available in stores have tiny amounts of real fruit content. Artificial ingredients are used to enhance the color and texture of the juice these include preservatives, high fructose corn syrup, corn starch and artificial colors. The same goes for other aerated and bottled drinks. J.M Smucker’s Natural Brew Draft Rootbeer contains caramel color. The company claims that the color is derived from burnt sugar and yucca extract.

See the article by Consumer Reports with all of the natural products with artificial ingredients, here.

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Synthetic Nutrients are Artificial Ingredients

artificial ingredients synthetic nutrients nutrifusion solutionShouldn’t your nutrients be “natural” too? How is it 2016 and we are still fortifying our food with synthetic vitamins and minerals? It’s been impossible to add natural nutrients from fruits and vegetables to processed food due to the heat intensity of modern-day food processing. Now food companies have the opportunity to add these essential micronutrients to their products with NutriFusion. Our patent-pending process keeps the phytonutrients, vitamins, and minerals in fruits and vegetables stable through both intensive heating and cooling. To learn more about NutriFusion for your products, visit your industry below.

Clean Food Labels Are More Important Than Ever

Americans are becoming more cautious about what they eat. According to a recent consumer study, 64% of Americans check the ingredients of food items that they purchase as compared to only 53 percent of Europeans. The research was done by research company GNT Group with noting the study. This is a noticeable increase in the number of Americans reading food labels when compared to a study that was reported five years ago in the Journal of the American Dietetic Association. The study concluded that around 51.6 percent of Americans have their eyes on food labels before they even make a purchase.

“The study’s result clearly shows that natural ingredients have become more important all around the globe. Many manufacturers already comply with consumers’ wishes by, for example, using coloring foods exclusively made from natural raw materials and clearly indicating that on the label. This development will continue to gather momentum in the upcoming years.” -Hendrick Hoeck, GNT Group Managing Director

Simple Ingredients and Clean Food Labels

This new clean label development is noticeable in supermarket food aisles. It is evident from the iconic blue box for Kraft Dinner mac n cheese to the cheery Lucky Charms which have been reported to be manufactured soon without any artificial ingredients. Americans have indeed made a turn for the better when it comes to healthier food choices. Of course, a healthy diet is just one part of becoming healthy. A person who wishes to attain good health must also practice an active lifestyle and should make efforts to exercise daily to reduce stress in their lives.

The study also points out that consumers are not just looking for healthy food, but they want easy to understand food labels and nutrient information. Consumers are also choosing foods that are natural which means no additives, artificial coloring, artificial preservative, and chemical ingredients. By choosing natural and preservative-free food, consumers can guarantee a better quality diet. Chemicals in food are known to cause cancer, allergies, and chronic illnesses. Therefore, extra effort should be used to find healthy and natural foods in the packaged food aisles. Checking for clean food labels will give consumers more power in choosing the best food items for their family and it will also increase the value of their money spent on groceries.

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Add NutriFusion for Plant-Based Nutrients and Clean Food Labels

The United States is experiencing an extreme nutritional deficiency amongst its people. The majority of nutrients we consume on a daily basis are developed in a lab with synthetic chemicals. NutriFusion saw this problem and developed a breakthrough innovation for food and beverage manufacturers. Our patent pending method stabilizes vitamins and minerals in whole fruits and vegetables so that they can easily be added to many of our favorite packaged foods. Our ingredients are simple and easy to understand. Consumers immediately know that their nutrients are naturally sourced from fruits and vegetables. We believe our ingredient is essential to processed food over the next twenty years. Americans are not going to start eating fruits and vegetables overnight, so the least we can do is pack their favorite snacks and packaged foods with natural nutrition. If you are interested in learning more about NutriFusion, please visit your respective category.