Beyond Meat Adds Flagship NutriFusion® Product Lines

Organic Food Ingredient Manufacturer, NutriFusion® Announces Agreement with Beyond Meat

NutriFusion®, a provider of natural nutrition and phytonutrient products for food manufacturers, today announced an agreement with Beyond Meat®, a leading developer of plant-based products that replicate the texture and taste of meat.

Beyond Meat® is incorporating NutriFusion’s® whole organic, Non-GMO concentrated nutrient-rich food ingredient, GrandFusion® vegetable blend into its Beast Burgers and Beastly Sliders food products. It was chosen for its ability to help Beyond Meat® achieve its nutritional goals with ingredients coming only from natural sources. Beyond Meat’s Beast Burgers and Beastly Sliders are both 100 percent plant-based and incorporate all the protein and iron of beef packed with antioxidants, ALA omegas, calcium, Vitamins B-6, B-12 and potassium. The Beast line is 100% gluten-free, soy-free, and made without GMO ingredients.

NutriFusion’s farm-to-table philosophy allows the company to make rich whole-food nutritional blends from fresh fruits and vegetables void of any synthetic additives, excipients or preservatives. GrandFusion® allows food processors to add natural nutrients to a wide variety of finished food products. It is an all-natural, patented blend of fruits and/or vegetables that can significantly increase the nutritional profile of food, beverage and supplement products. Rich in antioxidants and an excellent source of Vitamins A, C, D, E, B1, B2, GrandFusion® supplies the complex nutrients and phytonutrients from fresh fruits and vegetables and adds the nutrients from as much as two servings of vegetables to every food product, without affecting taste or functionality of foods.

“Beyond Meat is a very progressive food company that matches our goal to address a marketplace that continues to evolve toward more educated consumers who care what ingredients go into the food they eat and are demanding healthier options while still looking for the convenience factor,” said William Grand, Founder and CEO, NutriFusion®. “Beyond Meat has created two amazing products that will appeal to a wide range of consumers because of the outstanding nutritional benefits as well as the taste, which sends a clear signal to consumers that they are not buying just another veggie burger.”

Beyond Meat® is a privately held company with high-profile investors that share the company’s passion and drive for changing the way the world gets its protein. Investors include, Bill Gates, Twitter co-founders Biz Stone and Evan Williams, investment firm Kleiner-Perkins Caufield & Byers, Seth Goldman, the founder of Honest Tea, and the Humane Society of the United States, among others. Beyond Meat’s Beast Burgers, Beastly Sliders and other all natural food products are sold in national retail grocers.

“We are building ‘The Future of Protein’ and the Beast Burger and Beastly Sliders are significant steps in that direction,” said Ethan Brown, co-founder and CEO, Beyond Meat. “NutriFusion® made it possible to meet our nutritional goals without using synthetic ingredients, which is a benefit that consumers value.”

Currently North America is the largest market serviced by NutriFusion®, and an established distribution pipeline extends to Australia and New Zealand. NutriFusion’s® four key sales markets include the food, beverage, nutritional supplement and pet food/treats industries.


About Beyond Meat
Founded in 2009 by Ethan Brown and Brent Taylor, Beyond Meat® is a privately held company with high-profile investors that share our passion and drive for changing the way the world gets its protein. Beyond Meat has been the recipient of a number of awards and national press. Recently, Fast Company named Beyond Meat the World’s Most Innovative Company in Food for 2014 and the company headlined an in-depth article in the New York Times about the importance and momentum of plant-based protein.

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NutriFusion® Launches Two New Product Lines

Organic Food Ingredient Manufacturer, NutriFusion® Announces New Line of Food & Beverage Products

NutriFusion®, a provider of diverse and complex natural nutrition and phytonutrient products for food manufacturers, today announced four new products – GrandFusion® Vegan Protein, GrandFusion® Complete, NutriFusion® Lift, and NutriStix® Antioxidant. NutriFusion® will introduce their new nutrient rich food and beverage products at the 2015 Natural Products Expo West/Engredea tradeshow in Anaheim, California.

NutriFusion’s® GrandFusion® Vegan Protein is an all-natural GMO, gluten and lactose free powder. The versatile all-natural powder is as an alternative to anabolic steroids and can be added to drinks, smoothies, sprinkled over food, used in baking or added to nutrition bars for an extra boost of protein.

GrandFusion® Complete is a complete package meal replacement powder containing plant-derived Omega 3, 6, 9, and Edestin and Albumin proteins. The high fiber, easy to digest, vegan safe and low glycemic load powder is rich in zinc, iron, and magnesium and can be added to juice drinks, milkshakes, soups, and cereals. GrandFusion® Complete comes in various flavors – or flavorless for both consumers and food processors.

New to the beverage space, NutriFusion’s® Lift energy drink mix powder and NutriStix® Antioxidant drink supplement powder both are packaged for ease of transport for active on-the-go consumers. NutriFusion® Lift takes an alternative “energy shot” approach working at the cellular level to restore spent energy and renew energy stores via  an immune system supportive pre-formulated blend that includes Vitamins B6, B12, Niacin, Folic Acid, Magnesium, and Potassium. NutriStix® Antioxidantis a natural nutritional water enhancer that is bio-absorbable, possessing a high ORAC value and enriched with antioxidant-rich vitamins from fruits and vegetables.

“There is an increased interest among food manufacturers and processors around functional foods, specifically to offer more nutritional and protein rich foods,” said NutriFusion® CEO and Founder, William Grand. “During Natural Products Expo West, the NutriFusion® team looks forward to showing food manufacturers how easy it is to incorporate our organic blends to significantly boost overall nutritional value of processed food and beverages.”


NutriFusion® at Expo West/Engredea: Location and Hours
To sample NutriFusion® nutrient rich powders and blends, and meet with company executives, please visit booth #339-Hall A at the Anaheim Convention Center in Anaheim, California. Show floor hours are: Friday, March 6 – Saturday, March 7 from 9 a.m. – 6 p.m. and Sunday, March 8 from 9 a.m. – 4:30 p.m.

Currently North America is the largest market serviced by NutriFusion®, and an established distribution pipeline extends to Australia and New Zealand. NutriFusion’s® four key sales markets include the food, beverage, nutritional supplement and pet food/treats industries.

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NutriFusion® Announces New Animal Products

NutriFusion® Joins Pet Food Manufacturers to Develop Nutritionally Enhanced Food for Four-Legged Family Members

Making its debut in the pet-food industry, NutriFusion®, Hilton Head SC, is ready to take on new challenges in the emerging market for pet food enhancement. With more than $20 billion in U.S. sales recorded for 2013, the pet-food market—specifically cat and dog food—presents great opportunity and promise for NutriFusion’s® flagship product GrandFusion® — an organic, patented blend of fresh fruits and vegetables designed to enhance the nutrition profile of consumable products.

NutriFusion® excels at providing food, beverage and supplement manufacturers with a simple, and 100% natural enhancement. Through a proprietary process referred to as “stabilization,” NutriFusion® said it can convert whole fruits and vegetables into a powder-form additive without losing any of the nutritional value.

Derived from fruits and vegetables, including beets, tomatoes, broccoli, spinach, cranberries, strawberries, apples and pumpkins, GrandFusion® — as sold to pet food manufacturers—is all natural, Non-GMO and gluten-free. It supports a strong nutrient profile consisting of a special blend of vitamins A, B1, B2, B3, B5, B6, B7, B9, B12, C, E and zinc.

Functional Delivery
Beginning with the stabilization, which involves no chemicals or synthetics, fruits and vegetables are then separately freeze-dried, and finally blended and combined to meet a specific nutrient target. The importance of using fresh fruits and vegetables is due to their bioavailability and bio-absorption rates of nearly 100%, compared to 4-14% for synthetic nutrients, the company said. This high rate means the body knows how to take and use nearly all of the phytonutrients it obtains from those fruits and vegetables and as a result, lower nutrient levels are needed in the mix because there is less waste in the body.

GrandFusion® can deliver a wide array of phytonutrients, including a rich mix of antioxidants and vitamins, such as A, B, C and D. According to the company website, GrandFusion® has a 36-month shelf life and still successfully provides food-sourced nutrients that are described as containing natural co-enzymes, carbohydrates, proteins, fats, chelated amino acids, as well as nutrients and their associated co-factors, unlike vitamins and other synthetic products that contain only isolated chemical nutrients that the body doesn’t know how to utilize (low bio-absorption rate).

This phytonutrient mix is essential for introducing antioxidants into the body in order to combat disorder and inflammation-forming free radicals resulting from poor nutrition and oxidative stress. “This is a product that is very positive for the American public. It is not a substitute for fresh fruits and vegetables, but it offers a good alternative given the lack of time that the average American consumer typically has,” said William J. Grand, founder and CEO of NutriFusion®.

Then & Now
Mr. Grand began his career in beauty products and then transitioned into the food industry. During his time in the food industry he began to develop an interest in health and nutrition. It was also, coincidentally, during this time that he began work with Steve Perry, the business partner who, according to Mr. Grand, brought the technological side to NutriFusion®. Implementing his background in chemistry and pairing it with his high degree of interest in nutrition and foods, Mr. Perry developed the proprietary stabilization process—the key to NutriFusion’s® success.

Nutrients by Nutrifusion LogoThe company was established in 2008. Today products are purchased by food processors, retailers and nutritional supplement companies in North America, Asia, South America and other regions.

NutriFusion’s® flagship product, GrandFusion, is sourced to ensure quality, but the actual finished product is packaged under a special license agreement. “This company is nearly pharmaceutical grade; they operate under very high standards,” Mr. Grand stated about the company with which NutriFusion® has the license agreement.

While NutriFusion® began in the food industry it then extended into beverages and supplements—an industry that, according to Mr. Grand, the company is currently spending increased time and focus on.

“Essentially, it is an identical product in all three industries, but custom work does exist as well. By design, this satisfies about 98-99% of the market,” said Mr. Grand. “The pet food is also essentially the same product that we add to many food lines, but with specific adjustments made to the nutrient levels to accommodate clients.”

Initially, there was no plan to enter the pet food enhancement industry at all, however, NutriFusion® was presented an opportunity. “We began receiving queries from pet food industries. In particular, from international manufacturers, specifically interested in adding omega-3s,” Mr. Grand stated.

Currently, North America is still the largest market by far, but distributors do exist in Australia and New Zealand. Meanwhile countries like France, Germany and Liechtenstein are all in the early stages of development.

NutriFusion® saw its sales increase dramatically during 2014 and has already seen an increase in sales for the first few months of 2015. To handle the increased volume and oversee company growth, NutriFusion® recently hired Myra Mackey to serve as its vice president of business development. “She has a strong background and a wide range of skill sets that work great for what we need,” noted Mr. Grand.

In addition to NutriFusion’s® decision to move its product into the pet food industry, it is also working toward a patent on new technology for converting oils (e.g., omega-3s) into powder form. It also plans to unveil a new product this year at Natural Products ExpoWest in March.

See more on the Nutraceuticals World website.

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