“Make America Healthy Again” is a public health initiative championed by Robert F. Kennedy, Jr., who is heading toward the office of U.S. Secretary of Health and Human Services.

As slogans go, it’s hard to argue with the sentiment. And on the surface, its goals seem worthy: advocating for healthier food choices and reducing the consumption of ultra-processed foods, which Kennedy has called “poison” and pledged to remove from school lunches; banning key food additives and chemicals that may contribute to health issues; encouraging lifestyle changes and preventive efforts to reduce the incidence of chronic diseases such as obesity, diabetes and heart disease; and minimizing environmental toxins that can impact public health.

Notwithstanding his well-known controversial statements on vaccines 1, Kennedy has been blunt about his view of the Food and Drug Administration, calling it a “corrupt system” that is waging “war on public health.” As head of HHS, which oversees the FDA, he aims to follow through on his stated intention to reform the agency’s policies. Doing so will require him to stand up to powerful lobbies that have essentially created the current system and to reshape critical sectors of the U.S. economy, such as the farming industry.

The current avian flu crisis stands as a stark warning. In the last quarter of 2024 alone, more than 20 million chickens died 2 due to the virus, leading to a severe egg shortage and huge price spikes. The FDA’s reach extends only so far, but it’s clear the crisis could have been reduced by increasing biosecurity measures at poultry farms, improving early detection systems, and developing faster culling and disposal methods to prevent the virus from spreading.

While Kennedy’s more ambitious goals may remain aspirational, for the time being anyway, there are some immediate steps that he can take to move the food and beverage industry forward while strengthening consumer protections:

  • Enhance Food Safety Regulations, Testing & Tracking – Improve pathogen testing and recall processes through the development of faster, more efficient foodborne illness tracking systems to reduce outbreaks. Require companies to use blockchain technology to create a real-time, traceable digital ledger of food movement from farm to table. Establish stricter sanitation and testing requirements for ready-to-eat foods, dairy and seafood, which are more prone to contamination.
  • Bolster Inspections and Enforcement – Increase funding for the inspection of domestic and foreign manufacturing facilities. Conduct stronger surveillance and monitoring to assess compliance with food safety laws and supply chain security. Bolster enforcement actions by putting more teeth into warning letters, recalls and injunctions when food manufacturers fail to meet regulatory requirements.
  • Streamline Regulatory Processes – Strike a better balance between essential regulation and more efficient industry processes. Simplify the Generally Recognized as Safe (GRAS) process for new food ingredients when backed by prevailing science. Modernize labeling requirements through digital options (e.g., QR codes for extended product information) to reduce packaging costs and enhance consumer access to data.
  • Support Innovation in the Industry – Create clearer regulatory pathways for lab-grown meat, plant-based foods and novel proteins to foster more sustainable choices. Support the development of water-efficient and climate-resilient crops through use of biotech advancements. Offer grants or tax incentives for businesses investing in carbon-neutral or regenerative farming techniques. Fund pilot programs that support functional foods, personalized nutrition and gut health innovations.
  • Strengthen Consumer Transparency, Trust and Education – Fully embrace the FDA’s recently revised definition 3 of what food manufacturers can label as “healthy,” limiting saturated fats, sodium and added sugar. Enhance allergen labeling to require clearer disclosures to prevent cross-contamination risks. Provide robust consumer education especially when new rules take effect, and uphold public health by fostering trust in scientific methods over social media hysteria.

Will the FDA really be able to “Make America Healthy Again” under Kennedy’s watch? We’ll have four years to find out.

Key Takeaways
  • Robert F. Kennedy, Jr. is poised to take control of the U.S. Department of Health and Human Services, which oversees the Food and Drug Administration.
  • Kennedy, who has called the FDA a “corrupt system” that is waging “war on public health,” has declared his intention to reform the agency’s policies.
  • The FDA can assist the food and beverage industry while strengthening public health protections by enhancing food safety regulations, testing and tracking; bolstering inspections and enforcement; streamlining regulatory processes; supporting industry innovation; and increasing consumer transparency, trust and education.
References
  1. RFK Jr. Denied He Is Anti-Vaccine During His Confirmation Hearing. Here’s His Record. Time magazine website. https://time.com/7210943/rfk-confirmation-hearing-vaccines/. January 29, 2025
  2. U.S. Egg Industry Sees Record Chicken Deaths from Bird Flu Outbreak. CBS News website. https://phys.org/news/2025-01-bird-flu-million-chickens-egg.html. January 13, 2025
  3. FDA Updates “Healthy” Claim, Providing a Refreshed Tool for Consumers. FDA website. https://www.fda.gov/news-events/press-announcements/fda-updates-healthy-claim-providing-refreshed-tool-consumers December 19, 2024