Study: Consumers Favor the Term “Plant-Based” Over “Vegan”

in , , , ,

Reading Time: 3 minutes

The vegan movement is becoming popular as more people are trying to live healthy lives. Vegan food products do not contain any animal products (or by-products). In fact, around 800 companies worldwide have made vegan products and have partnered with organizations such as Vegan Action to market vegan food products.

But while veganism is considered a solid movement, another movement is coming to the forefront – the plant-based diet. While the two terms are often interchanged with one another, the latter has a broader definition ranging from excluding animal-based product to just adding more fresh produce to your diet.

Increasing Number of People Opting for the Plant-Based Diet

In a survey conducted by HealthFocus International, about 17% of consumers in the United States consume predominantly a plant-based diet while 60% say they are cutting back on meat-based products.  And those who are cutting back on meat reveal that they don’t plan to go back to their massive meat-eating habits and would want to make this flexitarian lifestyle permanent.

According to Steven Walton, General Manager of Research at HealthFocus International, the change in consumer preference with regards to consuming more produce is prevalent through a wide variety of demographics. This means that this diet is not only popular among millennials but even the baby boomers and generation Z. Industry leaders can benefit from this information, but they might be too distracted by the many words that have sprung up such as vegetarian, flexitarian, and vegan.

Vegan vs. Plant-Based in Consumer Minds

With this confusion, many consumers prefer a singular term when describing the diet. According to a California-based food consultant, Mattson, more than 80% of people surveyed indicated that they prefer the terms “plant-based” over “vegan” when describing a diet that avoids all types of animal products.

While the term “vegan” is often used, “plant-based” is more flexible and gives consumers the impression that the food tastes better and it more likened to whole foods. Mattson president, Barb Stuckey, noted that that the term “plant-based” is more positive and does not include deprivation or allegiance to a self-defining cause such as environmentalism or animal rights, which veganism is known for. By using the term “plant-based,” any conversation about plant-based food becomes neutral and does not incite any negative reactions from other people including ethical vegans.

Why are People Opting for a Plant-Based Diet?

There are many reasons why many people shift to the plant-based diet. Based on the survey, 3 out of 4 individuals noted that they would like to consume more plant-based foods for health reasons while others opt for this diet to lose weight or contribute something to the environment.

As more consumers are more welcoming to the term “plant-based,” food manufacturers have also caught up. Companies like Good Karma Food launched its non-dairy yogurt and sales have continued to increase 50% yearly. Other companies such as Beyond Meat introduced its plant-based chicken strips and burgers that vegan consumers have embraced with much gusto. Having said this, the popularity of the “plant-based” term has resulted in a new and ever-growing niche.

Inspired by www.fooddive.com

Study Warns Brands to Rethink Clean Label Products

in , , , ,

Reading Time: 3 minutes

Clean label products are are the fastest growing market in the food and beverage industry. While this movement is trending, it leaves a lot of gray areas—not only for the food manufacturers but also for the retailers and consumers. Unfortunately, there is no single definition of the word “clean label” even if it has been around for a few years. This has led to a lot of confusion among many people.

A joint study from the Food Marketing Institute and Solutions for Retail Brands called “The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for consumers” is aimed at determining what consumers think about clean labels.

The Definition of Clean Label

So, what are clean label products? The conventional definition indicates that products are made from natural ingredients devoid of artificial additives, preservatives, and flavoring. Other definitions also include food that comes with ultimate authenticity as well as trustworthiness. The thing is that clean label is often interchanged with the word “natural” that is way too far from the truth.  Currently, there is no legal definition of a clean label, and the lack of a precise definition and consistency makes it confusing for everyone.

If you are a follower of the clean label movement, it is crucial to know which foods come with clean labels and which ones do not. While it is apparent among consumers that preservative and additives are not included in the clean label food list, 65% of shoppers are still confused such that they tend to avoid ingredients like sugar and salt actively. People consider GMO foods not to be clean label products.

Problems Involving the Clean Label Movement

Aside from the vague definition of “clean label,” another issue involving this movement is transparency. While consumers want more straightforward ingredient lists, what they want more is greater transparency. Further, different generations of consumers also demand different qualities from clean label products. The differing needs from each generation of consumers also mean that they have differing views on different brand labels. For instance, consumers that prefer free-from-modifications products may view other traditional unaltered products unacceptable.

While there are some problems involved in the clean label movement, food manufacturers and retailers can address these issues by being transparent when it comes to how they interpret the word “clean label.” For some companies, they may view clean labels as non-GMO ingredients while some might focus on how the ingredients are processed.

How to Solve the Problems with Clean Label Products

In fact, European companies are more receptive towards the clean label movement. The food industry in the United States can learn from European companies. To date, only 27% of packaged foods are marketed with a clean label to which private brands make up the most substantial amount of sales. While the sales of products that are packaged as a clean label are still meager in the United States, it will eventually grow as more and more people become more aware and conscious of the foods that they are eating. Hopefully, in the future, clean label products will be better defined so we can all get behind eating better for you foods.

Inspired by www.fooddive.com

Vitamin Pills and Supplements Not Helping Most People

in ,

Reading Time: 4 minutes

Many people are willing to pop vitamin pills and supplements since they expect them to provide the body with essential vitamins and minerals that the body needs to function correctly. In fact, an article published in the journal JAMA noted that 52% of Americans reported that they take in at least one (1) dietary supplement a day.

While there are so many dietary supplements sold in the market these days, is taking supplements effective? Dr. JoAnn E. Manson, chief of preventive medicine at Brigham and Women’s Hospital, seems to think otherwise.

The popularity of supplements is part of the marketing ploy for many companies. Many detractors of vitamin pills and supplements believe that the best way to get the necessary micronutrients into the body is by eating the right kinds of food. A healthy diet is the best way for the body to absorb and get a wide array of nutrients into the body. Below are the few key things that you need to know when it comes to the consumption of synthetic vitamins and supplements.

Don’t Pop Pills, Eat Healthy!

A well-balanced diet is a great way to get essential micronutrients from food. Make sure that your diet is comprised of whole grains, fruits, vegetables, lean meats, seafood, nuts, and seeds. Not only will you get micronutrients but also fiber, antioxidants, and many other benefits. Make sure that you avoid foods that are highly processed as they are stripped of essential vitamins, minerals, and fiber.

You Can Overdose on Supplements

Many people believe that taking high doses of supplements such as folic acid, beta-carotene, and Vitamin E is beneficial to the body. However, clinical trials have noted that overdosing on supplements can have harmful side effects such as a stroke. Our bodies are not entirely sure what to do with a synthetic form of a nutrient and can sometimes react to high dosage.

Supplements Do Not Boost Immunity

If you believe that taking supplements can boost your immune system, then think again. So, if you have been popping Vitamin C supplements to ward off the flu, realize your magic supplement will not reduce the risk of developing flu or cold. However, there are some pieces of evidence that Vitamin C can shorten the symptoms of flu but only when taken in as food instead of supplements.

The Importance of Vitamin D

There is a lot of buzz going on about Vitamin D supplements and how it is vital to driving other processes in the body. While, studies have indicated that Vitamin D can reduce the risk for developing cancer, stroke, and heart disease, the consumption of pill supplements is not necessary as you can get 600-800 IU of Vitamin D daily by sunbathing early in the morning. Other natural sources include mushrooms and milk.

Take Supplements If Directly Recommended by a Doctor

While taking vitamins is not recommended for the general population especially those who are usually of good health, those who are in particular life stages or at high risk of developing diseases should consume supplements only if they are required by their physicians. For instance, people who suffer from osteoporosis can benefit from taking 1,000 IUs of Vitamin D but not too much as it can be linked to kidney stones especially if you are taking in calcium.

The conclusion here is to be careful about what supplements you are putting into your body. The best way to get the essential micronutrients you need is to consume them in whole foods. NutriFusion has figured out a way to help supplements companies create better products with whole food vitamins. Our powders concentrate the natural vitamins from fruits and vegetables into a blend that can be easily added to any product. Interested in learning more? Vist our supplements page.

Inspired by www.today.com

Infographic: Organic vs. Non-GMO – What’s the Difference?

in , , , , ,

PacMoore recently released an interesting infographic on the differences between organic and non-GMO labels. Most consumers, as well as food brands, struggle to understand what is the difference. The certification and verification process is much different. Check out PacMoore’s infographic to learn more!

organic non-gmo what is difference certification verification

Inspired by https://www.pacmoore.com/organic-versus-non-gmo-labels/

On-The-Go Habits Putting Pressure on Ingredient Manufacturers

in , , ,

Reading Time: 3 minutes

During the CAGNY conference in Florida, Food Dive sat down with ingredient manufacturer, Ingredion, to talk about insights into how CPG companies are planning for growth and adapting to changing consumer preferences. The CEO of Ingredion, Jim Zallie, believes that on-the-go consumption habits are the most challenging for the ingredient industry. The lucrative market opportunity is leading new players in the restaurant and retailer industry to compete with well-known CPG brands.

The Grab-and-Go is Stressing Ingredient Companies to Adapt

Jim Zallie told a consumer analyst group that the grab-and-go market, as well as food ordered online, has reached $110 billion globally. In just one year, from 2015 to 2016, the amount of U.S. on-the-go purchases grew by 56%. Zallie told the audience that this is critical to ingredient companies because of the importance of developing high-quality products that deliver the right texture and maintains heat.

Ingredion North American President, Jorgen Kokke says that texture claims on packaging have increased by over 90% in the past five years.

“We can talk about health trends… We can talk about cost and affordability and sustainability, but underneath all of that, [food] always has to taste good and be fun. And that’s where texture comes in. … We say it’s as important as flavor.”

Jorgen Kokke

Pockets of Growth in Functional On-The-Go Foods

Zallie believes there are “pockets of growth in the food anywhere space.” He points to the fresh refrigerated space as a critical example. The freshly prepared food category is generating over $25 billion in sales annually according to the Supermarket Guru. The clean label trend and simple ingredient trend play significant roles in the development of functional on-the-go foods. With 62% of consumers now looking for recognizable ingredients on the label, it’s imperative to use things they understand.

NutriFusion developed the GrandFusion product line for this very reason. We saw the way synthetic vitamins were reading on the label and thought there had to be a better way. With our products, consumers read fruits and vegetables instead of chemicals, so it makes a lot more sense to them. See the graphic below. If you are interested in learning more, visit our R&D page and download the GrandFusion resource kit to get started with product development.

supplements-ingredients-nutrition-panel-clean-label

New Survey Reveals Why Consumers Buy Plant-Based Dairy Alternatives

in , , , ,

Reading Time: 2 minutes

Comax Flavors introduced survey last summer to better understand consumer perceptions around plant-based dairy alternatives. Comax surveyed 1,000 adults in the United States last July that said they used plant-based dairy products at least three days a week.

Why are Consumers Buying Plant-based Dairy Products?

This question about purchase behavior was at the center of Comax’s survey. They found that for most (48%) consumers, the flavor was the top reason why the purchased the plant-based alternatives. The most frustrating takeaway for the dairy industry was that 36% of consumers bought plant-based dairy products because of the perceived health benefits. Dairy industry veterans are annoyed because they believe that cow’s milk is nutritionally superior.

 

The survey also took a look at health and wellness as well as animal welfare to understand better why the rapid growth in plant-based dairy products. They found that the younger generations (millennials and Gen Z) were more concerned and influenced by animal welfare. As a result, they are purchasing more plant-based products all around.

The Plant-Based Category Continues to Soar, and Dairy Fights Back

Non-dairy milk sales have soared over 61% in the past five years to an estimated market size of $2.11 billion in 2017. In that same period, regular dairy milk sales have dropped by 15% to $16.12 billion in 2017.

 

The dairy industry is not going down without a fight and is pursuing a variety of options to challenge the new plant-based dairy alternatives. They are taking plant-based beverages to court over the word “milk” much like how Unilever challenged Just Mayo over the use of “Mayo” in the name. It will be interesting to see how this plays out.

The dairy industry is also trying to diversify with innovative products including carbonated or fizzy milk products. The new products have a longer shelf life than traditional milk which hits on one of the plant-based dairy’s competitive advantages.

Plant-based dairy products are not going anywhere anytime soon. It’s interesting to see why consumers are buying them and it turns out the flavor is the significant factor. The dairy industry will have their hands full trying to slow down this plant-based boom.

Inspired by www.fooddive.com

New Study: Mice Lost Weight and Lowered Cholesterol with Fiber Supplement

in ,

Reading Time: 3 minutes

The Holy Grail drug to effective weight loss has yet to be discovered. But recently, a new study conducted by the researchers from the Georgia State University might change the way we will deal with weight loss. The secret? The fermentable fiber inulin.

What did the Study Analyze?

To conduct the study, the researchers fed mice with a supplement containing inulin and observed the progress. After a few weeks, those that consumed the inulin supplements showed reduced metabolic syndrome even when fed with a high-fat diet. Those that were fed with the fiber had decreased weight gain, better cholesterol levels, and a limited spike in their blood sugar levels.

But aside from inulin, there are still other compounds in fiber-rich foods that make them good for the overall gut health. For instance, resistant starch called amylose is found in fiber and has the ability to protect against genetic damage that can lead to colon cancer. It can also help fight against Type 2 diabetes.

A multitude of studies have underestimated the role of dietary fibers in weight loss. But only recently did scientists find out that dietary fibers play a role in the growth of good bacteria in the gut or colon. Studies show that those who consume a high-fiber diet are able to balance their blood sugar level, lower cholesterol levels, lower the risk of heart problems, and have better digestion than those who consume high protein-rich foods.

The role of fiber in maintaining good health has always been touted by many health experts.  But it is only recently that most consumers have started to eat more fiber. In fact, market research indicated that 87% of the consumers consider it to be healthy and 60% of the respondents actively seek products containing more fiber.

Fiber is Growing as an Important Health Claim

 

Food and beverage manufacturers have quickly responded to the demands of the consumer for more products that contain high amounts of fiber. Currently, products like Fiber One ice cream and Activia yogurt contain high amounts of fibers. Other beverage companies have also followed suit and started adding soluble fiber into their beverages.

Aside from the food industry, the trend has also reached government institutions. This is the reason why the US Food and Drug Administration is thinking of releasing a new Nutrition Facts label about putting the measurements of dietary fiber on food products. Unfortunately, the institute has not yet fully defined what counts as dietary fiber.

It is interesting to take note that fiber-rich foods are not only popular among older consumers but also the millennial generation. Younger consumers particularly millennials are consuming high-fiber products because of their touted health benefits. This opened opportunities for companies whose target markets are the millennials and younger consumers to produce products that are rich in fiber.  These include Dannon, General Mills, and Tale & Lyle.

The thing is that consumption of soluble fiber has been found to be very effective in improving not only the weight loss capacity of individuals but also their overall health. Fiber is gaining traction because consumers are getting more conscious about their food choices.

Inspired by www.fooddive.com

Check out our GrandFusion Plus Fiber product to get the benefits of 12 vitamins from fruits and vegetables and a good source of fiber claim.

Daymon Report: Private Label Brands Are Booming

in , , , , ,

Reading Time: 2 minutes

Daymon, global consumer retail, and private label brand agency, recently published its first Private Brand Intelligence Report. In the report, Daymon analyzes how retail brands and private label brands are competing based on proprietary survey data, category research, and expert insights.

Significant Findings in the Private Brand Daymon Report

Daymon’s analysis found some interesting insights for private label brands and some dangerous ones for national brands. The agency found that 81% of shoppers buy private label brands on every or almost every shopping trip. 85% of consumers in the study indicated that they trust store brands as much as their national counterparts. On top of these shopper stats, private label brand sales are up 4% over national brands in the past 12 months.

Daymon CEO, Jim Holbrook, believes that this is a “renaissance period” for store brands. He attributes this growth in private label to the way retailers are creating one-of-a-kind brands that national competitors are even having a time emulating. Grocery discounters like Aldi and Lidl are causing turmoil for traditional retailers because of their low cost, organic private label brands. The report concludes that the majority of shoppers (60%) want retailers to create more private brands in the fresh products category. Consumers can expect retailers to listen and start competing more aggressively in this category over the next 36 months.

Private Label is Disrupting Retail in a Big Way

 

The Private Label Manufacturer’s Association reports that store brands make up 17% of all grocery sales with a market size of $150 billion. Retailers like Aldi and Target have changed the way consumers think about private label. They now often recognize these store brands with quality and trust. National products are finding it tougher and tougher to compete with lower cost alternatives that are built on transparency and trust.

However, the private label market is facing some inside challenges. Brandless, San Francisco-based e-commerce startup, offers 115 “brandless” private label brands for the same price. For only $36, consumers can get free shipping all year on all orders.

As private label gets more competitive, it’s imperative for retailers to get savvy and compete even more. Simple ingredients and clean label products will be a win-win for store brands. Download our GrandFusion R&D Resource Kit to learn more about how our products can help you stand out from the crowd.