Millennials Leading an $18 Billion Food Revolution


Our post focuses on a recent article from Fortune about a panel discussion, The New Food Revolution, at the Most Powerful Women Summit. The panel included Julie Smolyansky, Denise Morrison, and Tracy Massey.


Trends Facing the Food Industry

Julie Smolyansky, CEO of Lifeway Foods, believes the dramatic change in food is being driven by millennials and their desire for transparency. Our smart phones are enabling smarter choices at the point of purchase because of the unlimited access to information about the food we buy.

Denise Morrison, CEO of Campbell Soup Co., said,”I believe consumers have a right to know what’s in their food, how it’s made, and where it’s grown,” she said. “As a company, we’re working on it, and we have a lot more work to do.” Food companies need to lead the education effort to consumers about their food to gain the trust of millennials.

Tracy Massey, president of Mars Chocolate North America said,“Low-fat was big a few years ago, and that’s gone away now.” “We need to make sure we label our products and be very transparent about what’s in them. You can’t dictate what people eat, but you can make sure they’re very clear on what they’re putting into their bodies.”



What is the Next Big Thing in Food?

The panel strongly agreed that that health is no longer about fat and calories. It’s more about supplementing your diet with simple, nutritious foods. NutriFusion® was created to help many of these large brands develop more nutrition in their existing products. Our ingredients are created from whole, non-GMO, ogranic produce. We use our proprietary technology to stabilize the vitamins and minerals in fruits and vegetables, so that we can supercharge many of the processed foods that we already love. We believe our products are the next big thing in food and we are excited to see more and more brands create nutritious, healthy snacks.

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